223: Robert Brill on Solving the Advertising Problem
05/28/24 • 49 min
3 Listeners
In episode 223 of Gratitude Geek, "Robert Brill on Solving the Advertising Problem," Robert Brill, a 20-year advertising industry veteran and CEO of Brill Media, discusses the distinction between advertising and marketing, the importance of storytelling in building a brand, and the significance of understanding one's audience and product-market fit.
Brill clarifies that marketing encompasses various activities, while advertising specifically refers to spending money to reach a larger audience. He emphasizes the importance of identifying ideal customer profiles and applying that information to advertising platforms.
Brill also shares his experience with overcoming limiting beliefs about advertising and the importance of networking and public speaking skills in business growth. Additionally, he discusses the potential decline of Google's advertising dominance and the importance of understanding customer problems and solving them through Sprint testing.
Robert Brill has worked in advertising for 20 years, and is the CEO of Brill Media, a digital advertising agency for scalable business growth. The company has been honored 10 times across Inc 5000 and Financial Times 500.
Episode sponsor: http://grateful.superpatch.com
Connect with Robert Brill
- Website: https://brillmedia.co
- Instagram: https://instagram.com/brill_media
- Facebook: https://www.facebook.com/BrillMediaUS/
- LinkedIn: https://www.linkedin.com/in/robertbrill/
- Tiktok: https://www.tiktok.com/@brill_media
- YouTube: https://youtube.com/@UCseIy157IFVZnJCvVK1pKgQ
Mentions
- WTF with Marc Maron Podcast: https://www.wtfpod.com/
- All-In Podcast: https://www.allinpodcast.co/
- Toastmasters International: https://www.toastmasters.org/
- JV Hilliard Interview: https://sites.libsyn.com/50150/gratitudegeek/129-from-book-to-video-game-featuring-jv-hilliard
- Cha Cha Cha: http://www.chachachasf.com/
- Emarketer: https://www.emarketer.com/
- Khan Academy: https://www.khanacademy.org/
Hosted by Kandas Rodarte, Gratitude Geek is relationship marketing podcast for small business owners who love eavesdropping on conversations between successful grateful entrepreneurs.
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- YouTube: https://www.youtube.com/@gratitudegeek
- Instagram: https://www.instagram.com/gratitudegeek
- Facebook: https://www.facebook.com/gratitudegeek
- LinkedIn: https://www.linkedin.com/company/gratitudegeek
Support Gratitude Geek, a relationship marketing podcast.
At Gratitude Geek, we aim to spread gratitude, sow seeds of appreciation and harvest a bounty of generosity and kindness. As a listener, reader, and subscriber you are part of this mission and we are honored to have your support. If possible, please help finance the show: https://donate.stripe.com/28og286dNczK7iUeUW
In episode 223 of Gratitude Geek, "Robert Brill on Solving the Advertising Problem," Robert Brill, a 20-year advertising industry veteran and CEO of Brill Media, discusses the distinction between advertising and marketing, the importance of storytelling in building a brand, and the significance of understanding one's audience and product-market fit.
Brill clarifies that marketing encompasses various activities, while advertising specifically refers to spending money to reach a larger audience. He emphasizes the importance of identifying ideal customer profiles and applying that information to advertising platforms.
Brill also shares his experience with overcoming limiting beliefs about advertising and the importance of networking and public speaking skills in business growth. Additionally, he discusses the potential decline of Google's advertising dominance and the importance of understanding customer problems and solving them through Sprint testing.
Robert Brill has worked in advertising for 20 years, and is the CEO of Brill Media, a digital advertising agency for scalable business growth. The company has been honored 10 times across Inc 5000 and Financial Times 500.
Episode sponsor: http://grateful.superpatch.com
Connect with Robert Brill
- Website: https://brillmedia.co
- Instagram: https://instagram.com/brill_media
- Facebook: https://www.facebook.com/BrillMediaUS/
- LinkedIn: https://www.linkedin.com/in/robertbrill/
- Tiktok: https://www.tiktok.com/@brill_media
- YouTube: https://youtube.com/@UCseIy157IFVZnJCvVK1pKgQ
Mentions
- WTF with Marc Maron Podcast: https://www.wtfpod.com/
- All-In Podcast: https://www.allinpodcast.co/
- Toastmasters International: https://www.toastmasters.org/
- JV Hilliard Interview: https://sites.libsyn.com/50150/gratitudegeek/129-from-book-to-video-game-featuring-jv-hilliard
- Cha Cha Cha: http://www.chachachasf.com/
- Emarketer: https://www.emarketer.com/
- Khan Academy: https://www.khanacademy.org/
Hosted by Kandas Rodarte, Gratitude Geek is relationship marketing podcast for small business owners who love eavesdropping on conversations between successful grateful entrepreneurs.
Love the show? Subscribe, rate, review, & share!
Follow us on social and join the conversation!
- YouTube: https://www.youtube.com/@gratitudegeek
- Instagram: https://www.instagram.com/gratitudegeek
- Facebook: https://www.facebook.com/gratitudegeek
- LinkedIn: https://www.linkedin.com/company/gratitudegeek
Support Gratitude Geek, a relationship marketing podcast.
At Gratitude Geek, we aim to spread gratitude, sow seeds of appreciation and harvest a bounty of generosity and kindness. As a listener, reader, and subscriber you are part of this mission and we are honored to have your support. If possible, please help finance the show: https://donate.stripe.com/28og286dNczK7iUeUW
Previous Episode
222: Jennifer Wilkov Gets Your Book Published
2 RecommendationsIn episode 222 of Gratitude Geek podcast, "Jennifer Wilkov Gets Your Book Published," motivational speaker and bestselling author Jennifer Wilkov discusses her role as a book publishing consultant. She helps individuals write and publish bestselling novels, children's books, and book series. Wilkov uses various writing methods and emphasizes personalizing query letters when submitting books to literary agents. She shares stories of clients who have published books for unique reasons, such as a nonprofit organization and a blogger. Wilkov also discusses her experience in helping authors navigate the traditional publishing process versus self-publishing and the importance of having a team to help writers publish their books. She emphasizes the significance of quality control and the role of editors in ensuring the authenticity and appropriateness of a book's content.
Jennifer S. Wilkov is a seasoned author and book consultant. For nearly two decades she has helped writers become bestsellers. She offers guidance to first-time and experienced writers, assisting with project development, platform building, and pitch refinement for books, television, film, or theater projects. Known as The Literary Agent MatchmakerTM, her expertise in identifying marketable stories is valued by both literary industry insiders and Hollywood.
Connect with Jennifer S. Wilkov
- Website: http://YourBookIsYourHook.com
- Instagram: http://Instagram.com/YourBookIsYourHook
- Facebook: http://Facebook.com/YourBookIsYourHook
- LinkedIn: http://LinkedIn.com/in/jenniferwilkov
- Pinterest: http://Pinterest.com/YourBookIsYourHook
- Jennifer's Times Square Photo: https://www.linkedin.com/posts/jenniferwilkov_motivationalspeaker-businessconsultant-bestsellingauthor-activity-7174764581150433280-7Fgz
- The Make It Happen Room(TM) https://yourbookisyourhook.com/the-make-it-happen-room-for-writers-only/
Mentions
- Susanne White Interview: https://sites.libsyn.com/50150/gratitudegeek/radical-self-care-for-caregivers-featuring-susanne-white
- A Hero Move: https://www.imdb.com/title/tt11777738/
- Filled Up and Overflowing: What to do When Life Events, Chronic Disorganization, or Hoarding Go Overboard: https://amzn.to/44Q4D5O
- Connecting with Crystals: Crystal Wisdom and Stone Healing for Body, Mind, and Spirit by Laurelle Rethke: https://amzn.to/4dMCu3G
- Rasmoose the Christmas Moose by Helle Brisson: https://amzn.to/4dNQQk7
Episode Sponsor: http://grateful.superpatch.com
Resources and Networking Events for podcast guests: https://boards.com/a/POCZE.WeBpiv
Hosted by Kandas Rodarte, Gratitude Geek is relationship marketing podcast for small business owners who love eavesdropping on conversations between successful grateful entrepreneurs.
Love the show? Subscribe, rate, review, & share!
Follow us on social and join the conversation!
- YouTube: https://www.youtube.com/@gratitudegeek
- Instagram: https://www.instagram.com/gratitudegeek
- Facebook: https://www.facebook.com/gratitudegeek
- LinkedIn: https://www.linkedin.com/company/gratitudegeek
Support Gratitude Geek, a relationship marketing podcast.
At Gratitude Geek, we aim to spread gratitude, sow seeds of appreciation and harvest a bounty of generosity and kindness. As a listener, reader, and subscriber you are part of this mission and we are honored to have your support. If possible, please help finance the show: https://donate.stripe.com/28og286dNczK7iUeUW
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Connect with Ryan Derousseau
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- Instagram: https://www.instagram.com/theprivatepracticeadvisor
- LinkedIn: https://www.linkedin.com/in/ryanderousseau/
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- "The Everything Guide to Investing in Cryptocurrency: From Bitcoin to Ripple, the Safe and Secure Way to Buy, Trade, and Mine Digital Currencies" by Ryan Derousseau: https://amzn.to/3yIjNh
Hosted by Kandas Rodarte, Gratitude Geek is relationship marketing podcast for small business owners who love eavesdropping on conversations between successful grateful entrepreneurs.
Love the show? Subscribe, rate, review, & share!
Follow us on social and join the conversation!
- YouTube: https://www.youtube.com/@gratitudegeek
- Instagram: https://www.instagram.com/gratitudegeek
- Facebook: https://www.facebook.com/gratitudegeek
- LinkedIn: https://www.linkedin.com/company/gratitudegeek
Support Gratitude Geek, a relationship marketing podcast.
At Gratitude Geek, we aim to spread gratitude, sow seeds of appreciation and harvest a bounty of generosity and kindness. As a listener, reader, and subscriber you are part of this mission and we are honored to have your support. If possible, please help finance the show: https://donate.stripe.com/28og286dNczK7iUeUW
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