GMP Partner Podcast: Transforming your business with GA4

10/17/22 • 19 min

Google Marketing Platform Academy Podcast

Google Analytics 4: The future of Analytics. In this episode Stephanie Knoebel, Data & Measurement Partner Account Manager at Google, interviews Mariusz Michalczuk, CEO & Co-Founder of Conversion - the very first Polish company that specialises in Digital Analytics. Hear what's top of Mariusz's mind when migrating to GA4 and consulting top clients in 2022. This episode will help you get a better perspective on the development of Google Analytics and benefit from best practices and the experience of our GA4 expert.

Previous Episode

GMP Partner Podcast - Boost the accuracy of your conversion measurement with Enhanced Conversions

We are excited to introduce our very first Partner Podcast!

Users' privacy expectations call for the end of universal granular tracking that is based on third-party cookies. In this episode Andrea Crescenzo, Data & Measurement Partner Account Manager at Google, will discuss with Charles Duenas, Senior Expertise & Innovation Manager at fifty-five, how Enhanced Conversions can help maintain a privacy-proof measurement. Hear what’s top of Charles' mind when approaching Enhanced Conversions and how to consult clients.

Next Episode

GMP Partner Podcast - Talking AI: How a deeper language understanding is transforming broad match

How is AI helping marketers to connect with new customers? Join us for the first episode of our Talking AI podcast, where we deep-dive into the language modelling advances driving business success and bringing exciting changes to Google’s broad match feature. We’re joined by IAB Europe CMO Helen Mussard, Google Senior Product Manager Oliver Kiderle, and Brainlabs Business Director Charlotte O’Neill.
For more insights into how AI-powered Search Ads are working to improve performance, download our guide, Unlock the Power of Search.

To learn more about the ways broad match was transformed in the last few years read ‘Back to the future’: The old marketing feature that will drive new marketing success on Think with Google.