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Google Marketing Platform Academy Podcast

Google Marketing Platform Academy Podcast

Google Marketing Platform

Our mission with this series is to inform and inspire marketers at all levels. We invite marketers that work with the world’s biggest brands to chat through their strategies, and leave you with some new ideas.
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Top 10 Google Marketing Platform Academy Podcast Episodes

Goodpods has curated a list of the 10 best Google Marketing Platform Academy Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Google Marketing Platform Academy Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Google Marketing Platform Academy Podcast episode by adding your comments to the episode page.

Google Marketing Platform Academy Podcast - Talking AI, Episode 2: How predictive AI is supercharging bidding strategies
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10/09/23 • 15 min

Bidding strategies fuelled by AI can help marketers deliver ROI and unlock new growth avenues - find out how in the latest episode of Talking AI.

Join our host, IAB CMO Helen Mussard as she chats to Nick Brady, Head of Search Bidding, Growth & OptiScore at Google and Álvaro Verdeja, Global Cloud & Data Director at Making Science about the transformative power of predictive AI in bidding strategies, and uncovers their unique tips and insights.

And if you haven’t already, check out our first episode on how the language modelling advances powering broad match can help you reach new audiences.

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Google Marketing Platform Academy Podcast - Google Marketing Platform Podcast - Measure up with Google Analytics 4 in 2022
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03/20/22 • 23 min

Our second podcast episode is here and we are excited for you to take a listen.

In this episode Matz Lukmani, Product Lead - Analytics & Attribution at Google, interviews Simo Ahava, an analytics developer, consultant and a well respected thought leader in the field of Analytics. Hear what’s top of Simo’s mind when consulting clients in 2022 and learn some Google Analytics best practices from an expert.

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Google Marketing Platform Academy Podcast - Découvrez Custom Bidding et les stratégies a l'attention

Découvrez Custom Bidding et les stratégies a l'attention

Google Marketing Platform Academy Podcast

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09/27/24 • 18 min

Vous êtes-vous déjà demandé comment faire en sorte que vos publicités se démarquent réellement à l'ère numérique ? Rejoignez-nous sur GMP Academy pour découvrir les secrets de custom bidding et des stratégies axées sur l'attention à travers MOMA by Havas avec nos experts de Havas Media. Nous explorerons comment Havas s’est emparé des solutions DV360 pour révolutionner la manière dont les marques connectent avec leurs consommateurs, en créant des campagnes publicitaires plus pertinentes et plus efficaces.

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Google Marketing Platform Academy Podcast - Unlock the secrets of Custom Bidding and Attention-based Strategies
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09/27/24 • 18 min

Join Masaki Halle, Thomas Chaigneau and Florent Couton our data, tech and programmatic experts from Havas Media Network and DBI along with Lucie de Hauteclocque from Google to dive into MOMA by Havas. We'll explore how these cutting-edge techniques leveraging DV360 unique features are revolutionizing the way brands connect with consumers, delivering more impactful, relevant, and ultimately, successful advertising campaigns!

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Google Marketing Platform Academy Podcast - GMP Partner Podcast: Transforming your business with GA4

GMP Partner Podcast: Transforming your business with GA4

Google Marketing Platform Academy Podcast

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10/17/22 • 19 min

Google Analytics 4: The future of Analytics. In this episode Stephanie Knoebel, Data & Measurement Partner Account Manager at Google, interviews Mariusz Michalczuk, CEO & Co-Founder of Conversion - the very first Polish company that specialises in Digital Analytics. Hear what's top of Mariusz's mind when migrating to GA4 and consulting top clients in 2022. This episode will help you get a better perspective on the development of Google Analytics and benefit from best practices and the experience of our GA4 expert.

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We are excited to introduce our very first Partner Podcast!

Users' privacy expectations call for the end of universal granular tracking that is based on third-party cookies. In this episode Andrea Crescenzo, Data & Measurement Partner Account Manager at Google, will discuss with Charles Duenas, Senior Expertise & Innovation Manager at fifty-five, how Enhanced Conversions can help maintain a privacy-proof measurement. Hear what’s top of Charles' mind when approaching Enhanced Conversions and how to consult clients.

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How is AI helping marketers to connect with new customers? Join us for the first episode of our Talking AI podcast, where we deep-dive into the language modelling advances driving business success and bringing exciting changes to Google’s broad match feature. We’re joined by IAB Europe CMO Helen Mussard, Google Senior Product Manager Oliver Kiderle, and Brainlabs Business Director Charlotte O’Neill.
For more insights into how AI-powered Search Ads are working to improve performance, download our guide, Unlock the Power of Search.

To learn more about the ways broad match was transformed in the last few years read ‘Back to the future’: The old marketing feature that will drive new marketing success on Think with Google.

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Google Marketing Platform Academy Podcast - Unleashing the power of GA4 Reporting:  Insights, Surfaces and Best Practices
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07/04/23 • 31 min

Unleashing the power of GA4 Reporting: Insights, Surfaces and Best Practices

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Google Marketing Platform Academy Podcast - Uncover Display & Video 360 capabilities to gain operational and media efficiency
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08/28/23 • 9 min

In this insightful episode, we dive deep into the world of DV360 capabilities,specifically into the features and tools that make this DSP a valuable asset for agencies and marketers.
Join our expert speaker Guillaume Neumager, Head of Digital Operations at OMD France and Ariane Musse, Programmatic Media Manager at Google, as they deep dive into getting the most out of the platform, new features to optimize both KPIs and your time, plus some other Google tools natively linked to DV360.

Whether you're a programmatic expert or a curious marketer, tune in now to unlock the full power of DV360's operational and media efficiency.

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Google Marketing Platform Academy Podcast - How Attribution, Experiments and MMM are the future of media effectiveness measurement
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12/13/23 • 30 min

In this insightful episode, we dive deep into the future of media effectiveness measurement. From privacy-centric tagging to AI-powered advertising using first-party data, we've got your measurement foundation covered.

Join our expert guest speakers, Thomas, Media Effectiveness Lead at Google, Dirk, Senior Director of Data & Digital Marketing and Siddharth, Director Data Science & Global Lead for Causal AI Research & Marketing Mix Modelling at Artefact, as we explore the powerful trio of Marketing Mix Modelling (MMM), experiments, and attribution. Get ready for practical insights and tips to stay at the forefront of the ever-evolving marketing landscape. And yes, we'll demystify MMM for you – it's Marketing Mix Modelling!

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FAQ

How many episodes does Google Marketing Platform Academy Podcast have?

Google Marketing Platform Academy Podcast currently has 11 episodes available.

What topics does Google Marketing Platform Academy Podcast cover?

The podcast is about Marketing, Podcasts and Business.

What is the most popular episode on Google Marketing Platform Academy Podcast?

The episode title 'GMP Partner Podcast: Transforming your business with GA4' is the most popular.

What is the average episode length on Google Marketing Platform Academy Podcast?

The average episode length on Google Marketing Platform Academy Podcast is 22 minutes.

How often are episodes of Google Marketing Platform Academy Podcast released?

Episodes of Google Marketing Platform Academy Podcast are typically released every 76 days, 4 hours.

When was the first episode of Google Marketing Platform Academy Podcast?

The first episode of Google Marketing Platform Academy Podcast was released on Mar 20, 2022.

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