Unleashing the power of GA4 Reporting: Insights, Surfaces and Best Practices

07/04/23 • 31 min

Google Marketing Platform Academy Podcast

Unleashing the power of GA4 Reporting: Insights, Surfaces and Best Practices

Previous Episode

GMP Partner Podcast - Talking AI: How a deeper language understanding is transforming broad match

How is AI helping marketers to connect with new customers? Join us for the first episode of our Talking AI podcast, where we deep-dive into the language modelling advances driving business success and bringing exciting changes to Google’s broad match feature. We’re joined by IAB Europe CMO Helen Mussard, Google Senior Product Manager Oliver Kiderle, and Brainlabs Business Director Charlotte O’Neill.
For more insights into how AI-powered Search Ads are working to improve performance, download our guide, Unlock the Power of Search.

To learn more about the ways broad match was transformed in the last few years read ‘Back to the future’: The old marketing feature that will drive new marketing success on Think with Google.

Next Episode

Uncover Display & Video 360 capabilities to gain operational and media efficiency

In this insightful episode, we dive deep into the world of DV360 capabilities,specifically into the features and tools that make this DSP a valuable asset for agencies and marketers.
Join our expert speaker Guillaume Neumager, Head of Digital Operations at OMD France and Ariane Musse, Programmatic Media Manager at Google, as they deep dive into getting the most out of the platform, new features to optimize both KPIs and your time, plus some other Google tools natively linked to DV360.

Whether you're a programmatic expert or a curious marketer, tune in now to unlock the full power of DV360's operational and media efficiency.