Unlock the secrets of Custom Bidding and Attention-based Strategies
09/27/24 • 18 min
Join Masaki Halle, Thomas Chaigneau and Florent Couton our data, tech and programmatic experts from Havas Media Network and DBI along with Lucie de Hauteclocque from Google to dive into MOMA by Havas. We'll explore how these cutting-edge techniques leveraging DV360 unique features are revolutionizing the way brands connect with consumers, delivering more impactful, relevant, and ultimately, successful advertising campaigns!
Join Masaki Halle, Thomas Chaigneau and Florent Couton our data, tech and programmatic experts from Havas Media Network and DBI along with Lucie de Hauteclocque from Google to dive into MOMA by Havas. We'll explore how these cutting-edge techniques leveraging DV360 unique features are revolutionizing the way brands connect with consumers, delivering more impactful, relevant, and ultimately, successful advertising campaigns!
Previous Episode
Talking AI, Episode 3: How marketers are navigating the rise of generative AI
Generative AI is helping marketers take huge creative leaps in their campaigns, enabling them to uncover new demand and optimise ads with Google AI-powered tools like Performance Max. But it’s also raising questions on brand safety and how to stand out.
In our final episode of Talking AI, join our host, IAB CMO Helen Mussard as she chats to Pallavi Naresh, Group Product Manager for Creative Assets at Google and Guy Gobert-Jones, Managing Partner at Omnicom Media Group UK about the rise of generative AI and the ways it’s shaping - and challenging - digital advertising.
Don’t miss our other episodes on the language modelling advances powering broad match, and the predictive AI fuelling smarter bidding strategies. Listen to the full series of Talking AI here: https://goo.gle/talking-ai
You can also hear more from IAB and Google by downloading The Crux podcast: https://goo.gle/the-crux
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