Let’s Make Content Creation the Easiest Thing on Your To Do List
12/24/24 • 12 min
It’s the end of 2024 and I know many of us are tired and have pretty much checked out for the year. This episode is full of tips you can start implementing today to make social media an enjoyable part of your business strategy. From hiring help to simple tips on integrating content into your daily routines, I’m here to remind you that creating good content doesn’t have to be a chore. We’ll also look at successful reels and how documenting your everyday moments can truly resonate with your audience. We’re going to make content creation in 2025 easier and more effective than ever.
In this episode we’ll be covering:
- Hiring local business owners to help create your social media content.
- Prioritizing your content with simple systems and habits.
- How I leverage AI to turn my existing content into even more content.
- Creating impactful content that actually resonates with your audience.
- Capturing everyday moments for B Roll without consuming every moment of your day.
- Simplified editing techniques for your videos, to make it quick and easy.
- Remember we aren’t creating “perfect” content!
Links to reels in this episode:
Other episodes you might have missed:
- Episode 007: Relatability in Everyday Content with Instagram Stories and Reels
- Episode 017: Turn a Simple Idea into a Reel People Will Love
- Episode 024: Is Storytelling the Missing Piece in Your Content?
- Episode 030: Attract New Followers with Talk to Camera Reels
- Episode 032: We All Start at Zero: Embrace Storytelling to Connect with Your Community
- Episode 040: Build More Connections with Everyday Moments
Love this conversation? Tap the follow button so you never miss an episode.
Connect with me over on Instagram!
It’s the end of 2024 and I know many of us are tired and have pretty much checked out for the year. This episode is full of tips you can start implementing today to make social media an enjoyable part of your business strategy. From hiring help to simple tips on integrating content into your daily routines, I’m here to remind you that creating good content doesn’t have to be a chore. We’ll also look at successful reels and how documenting your everyday moments can truly resonate with your audience. We’re going to make content creation in 2025 easier and more effective than ever.
In this episode we’ll be covering:
- Hiring local business owners to help create your social media content.
- Prioritizing your content with simple systems and habits.
- How I leverage AI to turn my existing content into even more content.
- Creating impactful content that actually resonates with your audience.
- Capturing everyday moments for B Roll without consuming every moment of your day.
- Simplified editing techniques for your videos, to make it quick and easy.
- Remember we aren’t creating “perfect” content!
Links to reels in this episode:
Other episodes you might have missed:
- Episode 007: Relatability in Everyday Content with Instagram Stories and Reels
- Episode 017: Turn a Simple Idea into a Reel People Will Love
- Episode 024: Is Storytelling the Missing Piece in Your Content?
- Episode 030: Attract New Followers with Talk to Camera Reels
- Episode 032: We All Start at Zero: Embrace Storytelling to Connect with Your Community
- Episode 040: Build More Connections with Everyday Moments
Love this conversation? Tap the follow button so you never miss an episode.
Connect with me over on Instagram!
Previous Episode
Build More Connections with Everyday Moments
I’ve said this before, but the reason my business is where it is today, is because of posting stories on Instagram. In the early days of my business (I’m talking 500 followers!) Instagram stories catapulted my growth, it was where I showed up the most, but it was also where I was most confident showing up. So let’s jump in to how you can start capturing those day to day moments and turn them into experiences on stories. It literally takes just moments to create and you could make a sale, gain a new follower, or build a connection with someone, even if showing up on stories does not come easy for you.
In this episode we’ll be covering:
- The types of stories I shared in the early days of my business and examples of what I am sharing now.
- The anatomy of an Instagram account and how it represents your signage and storefront.
- How to reset your stories by taking breaks and letting them expire! Take advantage of this extra boost to your views.
- It’s normal for viewers to fall off after the first three stories, so front load those first stories!
- You want about 7% of your following to be viewing your stories, and you may see an extra boost in views when you are documenting a vacation or something fun!
- I’ll walk you through some examples of stories I share day to day and the different types of content I like to share in my stories.
- Every single day, try to put something in your stories that have nothing to do with your business but everything to do with you, your team, or your store.
- Should you be sharing your reels to your stories?!?
- Remember, people LOVE to follow PEOPLE and want to see your experiences!
Other episodes you might have missed:
- Episode 002: Uncomplicating Social Media through Simple Content
- Episode 007: Relatability in Everyday Content with Instagram Stories and Reels
- Episode 012: Ditching the Toxic Advice on Instagram
- Episode 022: Boost Your Instagram Engagement With These Simple Strategies
- Episode 032: We All Start at Zero: Embrace Storytelling to Connect with Your Community
Love this conversation? Tap the follow button so you never miss an episode.
Connect with me over on Instagram!
Next Episode
Your Simple B-Roll Can Become Easy Reels That Actually Convert
I have some EPIC reels to share with you today as we send off 2024 and head into 2025. I hope you did your homework from last week’s episode, because we are taking content creation seriously in the new year, and it’s going to be the easiest year of content creation yet. Now that we're making content part of our daily routine, let's talk about what you’re going to do with all the B-roll you’ve been capturing over the last week and how to turn it into simple and engaging reels.
In this episode we’ll be covering:
- Skipping the fancy edits to embrace a minimal set up to document daily activities.
- Three different types of text for B-roll: Lists, Random Thoughts, the “Book Reel”
- Repurposing your reels and carousels without hitting copy and paste.
- Creating habits and routines that make it easy for you to capture relatable content throughout the day.
- Examples of successful reels that are currently going viral with simple B-roll videos of mundane activities.
Links to reels in this episode:
- Reel #1: Toddler Snack
- Reel #2: Productivity Coach Habit Stacking
- Reel #3: Podcaster with Headphones
- Reel #4: Workout, Being Uncomfortable
- Reel #5: Hotel Content
- Reel #6: Logo's I redesigned
- Reel #7: How Your Dinner Should Feel
Other episodes you might have missed:
- Episode 017: Turn a Simple Idea into a Reel People Will Love
- Episode 037: Personalization is the Key to Your 2025 Content Strategy
- Episode 039: Transform Your Business in 2025: Top Tips and Trends for Good Content
- Episode 040: Build More Connections with Everyday Moments
- Episode 041: Let’s Make Content Creation the Easiest Thing on Your To Do List
Love this conversation? Tap the follow button so you never miss an episode.
Connect with me over on Instagram!
Good Content with Shannon McKinstrie - Let’s Make Content Creation the Easiest Thing on Your To Do List
Transcript
Shannon McKinstrie [00:00:00]:
I am your host, Shannon McKinstrie. Welcome to Good Content, the podcast where I remove the never ending content creation, guesswork and overwhelm so that you can actually enjoy being on social media again and growing your business with what has always worked. Good Content. So let's be real. It's the end of 2024 or about to be, and we've all pretty much checked out. I mean, even I unpacked from the Dominican and I can't find what do you call the thing that goe
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