Let Your True Personality Shine
Explicit content warning
09/17/24 • 12 min
This is a topic that’s been on my mind a lot lately, the importance of showing your brand personality on social media. Inspired by a recent LinkedIn post, we are going to explore why showing your true self is key to creating compelling content, even if you feel like you are too quirky or boring. We’re discussing the NFL’s sassy TikTok responses and I’m getting vulnerable with my own experiences. I’m also highlighting a couple accounts as we talk about why being authentically you can attract the right audience, making your brand unforgettable. Tune in for a little inspiration when it comes to injecting personality into your content.
In this episode we’ll be covering:
- Examples of brands showing personality in their content and their effectiveness, like Wendy’s and the NFL.
- Being true to yourself matters in your content and your followers can tell when it isn’t authentic.
- Building a connection with your audience so that followers feel like they know you.
- Investing in a brand strategist and learning good copywriting skills will help bring more personality to your brand content.
- Leveraging personal interests like oat milk and reality tv to create that connection with followers.
- The growing need for genuine connections in a digitally connected yet socially distant world to address loneliness.
Links + Resources
Reel #1
Join us in Indy for the Day One Conference!
Other episodes you might have missed:
Episode 006 : Selling a Lifestyle, Not Just a Product
Episode 007: Relatability in Everyday Content with Instagram Stories and Reels
Episode 019: Convert Viewers to Followers with the “That’s Me” Reel
Love this conversation? Tap the follow button so you never miss an episode.
Connect with me over on Instagram!
This is a topic that’s been on my mind a lot lately, the importance of showing your brand personality on social media. Inspired by a recent LinkedIn post, we are going to explore why showing your true self is key to creating compelling content, even if you feel like you are too quirky or boring. We’re discussing the NFL’s sassy TikTok responses and I’m getting vulnerable with my own experiences. I’m also highlighting a couple accounts as we talk about why being authentically you can attract the right audience, making your brand unforgettable. Tune in for a little inspiration when it comes to injecting personality into your content.
In this episode we’ll be covering:
- Examples of brands showing personality in their content and their effectiveness, like Wendy’s and the NFL.
- Being true to yourself matters in your content and your followers can tell when it isn’t authentic.
- Building a connection with your audience so that followers feel like they know you.
- Investing in a brand strategist and learning good copywriting skills will help bring more personality to your brand content.
- Leveraging personal interests like oat milk and reality tv to create that connection with followers.
- The growing need for genuine connections in a digitally connected yet socially distant world to address loneliness.
Links + Resources
Reel #1
Join us in Indy for the Day One Conference!
Other episodes you might have missed:
Episode 006 : Selling a Lifestyle, Not Just a Product
Episode 007: Relatability in Everyday Content with Instagram Stories and Reels
Episode 019: Convert Viewers to Followers with the “That’s Me” Reel
Love this conversation? Tap the follow button so you never miss an episode.
Connect with me over on Instagram!
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Love this conversation? Tap the follow button so you never miss an episode.
Connect with me over on Instagram!
Good Content with Shannon McKinstrie - Let Your True Personality Shine
Transcript
Shannon McKinstrie [00:00:05]:
I am your host, Shannon McKinstrie. Welcome to Good Content, the podcast where I remove the never ending content creation guesswork and overwhelm so that you can actually enjoy being on social media again and growing your business with what has always worked. Good content. So I've been wanting to talk about this, actually, for a while, and I saw a post on LinkedIn earlier that made me go, okay, we're definitely talking about it, so let's just get this podcast
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