086: How Being Vulnerable Can Build Your Business

Is vulnerability a sign of weakness or strength?

Today's topic is vulnerability in business and how this can be harnessed to become a huge part of your power.

I was recently pushed out of my comfort zone when I had my new brand photos taken. I chose an amazing photographer whose passion for filming women in their authenticity is something that really aligned with my own message, and I really love the end result.

However, seeing myself in the photos really brought to the fore some negative feelings about ageing.

Whilst I loved the pictures, I found myself focussing on my wrinkles and feeling vulnerable.

Instead of suppressing these feelings, I knew I wanted to share them with others. I wanted to step into my vulnerability and share my authenticity.

But how radical do we need to get with this authenticity? Where is the line?

Of course it is completely individual, but one thing is true - when you start to become very authentic and are vulnerable, your ability to reach people and resonate with them goes far beyond any swipe message you could post.

When I'm on social media I, like many others, love a filter. I won't pretend I don't use them - we're all quite used to them now. But does it make me inauthentic if I use them? No, it doesn't. We all like to present ourselves in the best possible light and if a filter is available to give us a confidence boost then why not? I'm completely transparent about the fact I love them!

Do what makes you happy and be authentic in being yourself, whatever that means.

And remember that having the guts to talk about your vulnerabilities is powerful. Don't be afraid to lean into complex subjects and discuss the feelings that arise from them.

What is something that you can share with your audience?

Enjoy the listen!

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Comments about this episode? DM Jo at @iamjo.ingram