Go-To Gal with Jaclyn Mellone: Online Marketing + Mindset for Female Entrepreneurs

Episode #102. No matter where you are in your business, you can always uplevel your mindset on sales. For some reason, entrepreneurs get stuck here again and again. Here to help us get unstuck with a big paradigm shift is Erika Tebbens!

In this conversation, you’ll learn how to broaden your scope of prospective clients, redefine selling in your business, why a diverse career background can mean success and so much more.

In This Episode You’ll Learn:

• How Erika brings inclusivity into her business with a smart ‘welcome mat’
• Erika’s journey from retail to farming to direct sales and entrepreneurship
• Why a diverse career background can be beneficial to clients
• The mindset shift that will broaden your scope of prospective clients
• Why you can serve people at any level of business
• How to redefine selling for yourself and your clients
• Erika’s 4 steps to making more money without sleazy sales tactics

Favorite Quotes:

“The diversity of my experience is actually my strength for my clients now.”

“We all have value to give. You are the expert at what you do and other people are the expert in what they do.”

“When I started my consulting business, suddenly I was selling myself. That’s a vulnerable position.”

More About Erika:

Erika has been selling for over 20 years and teaching sales and leadership for the past fifteen years. She’s been a leader and a trainer for corporate retail (Calvin Klein), small business retail, and direct sales. She’s successfully run her own businesses, and coached many others to do the same.

Erika is passionate about helping women build strong, profitable businesses they love and can feel good about. She teaches women how to sell in a way that’s more relational than transactional. The result is feeling less like a pushy salesperson and more like an expert who provides value and service to her clients. She also teaches simple methods to get “raving fans,” which leads to more repeat and referral business.

Her mission is to give women confidence and clarity around sales and marketing so they can make the money they want to live the life they desire.

Find Erika:

• Facebook
• Instagram
• Website

Episode#197. The Enneagram has been one of my favorite personality tests for years and I realized it’s all because of mindset. So much of what I work on with myself and with clients is mindset. The link between Enneagram and mindset is so clearly that our mindset struggles are rooted in childhood experiences — exactly what the Enneagram helps us address.

To help us uncover these mindset struggles we carry into our adult lives and into our businesses is Enneagram Coach Nicole Saunders. In this conversation, we talk how the Enneagram can help us with personal growth, why you might have mistyped yourself as an entrepreneur (we’re both guilty of that too!) and how to dig deeper into this personality test to refresh your mindset.

In This Episode You’ll Learn:

• When choosing to get a certification can be the right move for you
• How the Enneagram connects to mindset work and childhood experience
• Keys to breaking down the Enneagram through your core triad
• Why you might have mis-typed your Enneagram number
• How to recognize the need for personal development vs. counseling

Favorite Quotes

“There's no one Enneagram type that's best or worst. They're all on an equal playing field. We all have our strengths and weaknesses. The Enneagram is a way to look at that in a way so you can grow.”

“We are raised to be workaholics, to continue to climb the corporate ladder. We are entrepreneurs who hit six figures and think we need to hit seven figures next. We constantly want to chase, but look at the why behind that. A lot of people who have been mistyped as Enneagram 3s are entrepreneurs.”

“I realized through the Enneagram that I thought mindset was about confidence. ‘I have confidence. I can go do anything. I don't need mindset. Tell me something to do and I'll go do it.’ But I realized mindset is so much more than that. It's training your brain on how you see things and not just confidence.”

More about Nicole:
Nicole Saunders is a business coach for female-identify entrepreneurs. She empowers womxn to grow their businesses by tapping into their personalities and strengths. When not working with clients, Nicole can be found hiking in the Blue Ridge Mountains in North Carolina with her husband and their three dogs while jamming out to Mumford & Sons. She loves making pottery and is obsessed with personality tests.
Find Nicole:

• Website
• Instagram
• Facebook
• Twitter
• Pinterest

Episode #174. There is so much opportunity for selling in Instagram DMs, but at the same time, we've all had those really sleazy, spammy sales attempts in our own inboxes. How do we utilize DMs as a sales tool without coming off the wrong way? Victoria Boyd is the queen of this fascinating tactic and she’s here to share her secrets! Listen now to learn how to get your audience to actually welcome you in their DMs and the keys to pivoting a conversation into a sale.

In This Episode You’ll Learn:

• The secret to selling in Instagram DMs without being sleazy
• Tips to getting welcomed into your audience’s DMs
• How to get out of the friendzone and into sales on IG
• The secret hack to finding ideal customers to DM
• Why voice memos can increase your engagement productivity
• How to go for the sale in a natural way all in your DMs!

Favorite Quotes

“I actually believe it's okay to give away your best stuff on Instagram Stories because it's only there for 24 hours. Give it away, help people, make a difference in their lives and they'll come back to you again and again.”

“There's not the pressure of a sales call in your DMs. There's not the professionalism, so to speak. It’s welcoming, warm, and casual.”

“Don't be afraid to pivot and pitch. That's where a lot of people drop off. They build amazing rapport, great friendships with their people, but they never actually bring it to business.”

More About Victoria‌:

Ready to make money in your DMs and make your sales go boom? Victoria Boyd is the marketing strategist and DM selling expert you need if you’re a service-based entrepreneur ready to explode your business.

With a Masters in Internet Marketing and over 7 years of digital marketing experience as a social media strategist and manager, she has helped clients at every stage of business scale their online presence. Victoria is also a successful coach and course creator who has multiple online education opportunities under her belt, including the Sell In Your DMs Playbook, Make It Marketable, Services That Sell, and personalized coaching.

Her specialty? Helping you craft strategic messaging that speaks directly to your dream clients so you can scale your business and close sales from the comfort of your DMs, without the sleazy tactics. She’ll guide you on how to tie all of your marketing together so you can generate leads, get your brand seen, make sales, and have fun working on your business instead of in it.

Find Victoria‌:

• Website
• Instagram
• Facebook

Episode #183. When you choose your business model, are you thinking about what works for industry leaders or considering what works best for you? Diane Mayor is here to help you find your superpower and use it to build a business that doesn’t lead to burnout. In this episode, we chat about why so many business owners get stuck following a mentor’s business model or creating offers that just sound good but aren’t the most profitable. If I know one thing, it’s that business isn’t a one-size-fits-all kind of thing. Listen now to uncover the business model that will up your energy and enjoyment all day long!

In This Episode You’ll Learn:

• Diane’s superpower strategy to figuring out where you fit in your business
• What happens when you’ve copied someone else’s business model
• How to overcome your ego when an offer seems like a step backwards
• Diane’s unique assessment to find your business model flow
• Why hiring people just like you may be a big problem

Favorite Quotes

“The other F word in entrepreneurship is flow. Everything's easier when you're in flow, but nobody's telling you how to get into flow.”

“Don't burn your business down to change your business model. I've done it a couple of times and I don’t recommend it. It's more looking at what is working and what isn't working. How do you transform that into something that makes you excited to go to work?”

“We see a lot in the business coaching space where they assume that everybody wants to make a million dollars doing it their way. Then, when you get into that stage of ‘this doesn't feel right to me’, you're encouraged to believe that it’s your mindset block or you didn't manifest hard enough."

Discussed on the Show:

• Find Your Superpower with Diane

More about Diane:

Diane’s a business strategist who helps entrepreneurs build successful lifestyle businesses.

With over a decade of experience in the finance world in corporate, Diane knows exactly how to take small businesses from decision fatigue and information overwhelm to confidently taking the right action in the right way with the right people for their business.

As the host of the Coffee and Converse Podcast, she shares success strategies for lifestyle entrepreneurs each week.

In her spare time, this spreadsheet crazy, puzzle-solving, systems nerd is passionate about travel, live events, coffee, and Converse though not always in that order.

Find Diane:

• Website
• Facebook
• Instagram

Episode #219. How *do* you build an online community from scratch? Or once you have a community, how do you keep them engaged? And what if engagement dies down - can you revive it?

Our guest today, Jordynn Wynn, has built an incredible community in an unexpected niche, and she is here to take us behind the scenes of her 8-figure business to show us how it’s done!

What’s the niche? Jordynn is the cofounder of Insert Name Here, an LA-based premium hair extension brand, offering high-quality pieces at an affordable price point.

You don’t think hair extensions and hyper-engaged community - but it’s the driving force behind their viral multi-million dollar business!

And the best part - Jordynn’s implementable strategies for growing an engaged community would work for pretty much any industry or niche!

This is the part where I feel like I should make a just-for-men joke...

Listen, sometimes I daydream about having a closet app like in Clueless- and maybe eventually a Moire Rose wig wall! (Shoutout to my fellow Schitt's Creek fans!)

I traded in my real bangs for clip-in bangs a month into the pandemic. (Cutting my own bangs was NOT an option! lol)

And for the past few weeks I've been rockin’ (and loving!) the Zooey bangs from INH in dark brown! Thinking about bangs, extensions, or a clip-in pony for yourself?

Check out their website and get a 20% discount when you use code: JACLYN20.

In This Episode You’ll Learn:

• An alternative strategy to position yourself (hint: you don’t have to be the ultimate expert!)
• How to get started growing a community online
• What the ‘stickiness factor’ is and how to create it
• How to revive a community when engagement dies off
• What strategies, tactics, and systems INH use to continue to grow and nurture their community.

Favorite Quotes

“Originally the brand was very heavy in experimentation transformation. But what we've realized with our product and our community is that hair can cause so much insecurity. Our products gave them so much confidence and this was life-changing.”

“Humanizing the brand is a really important factor of stickiness. Loyalty to individual brands has lost out to experimentation and exploration. So any opportunity that you have to create a deeper connection, even just beyond product, sales, and revenue, is really important.”
Mentioned on the Show:

• Plug-N-Pitch

More about Jordynn:
Jordynn Wynn, the Co-Founder of Insert Name Here, is a visionary entrepreneur whose expertise in brand-building and influencer marketing has turned a niche idea into a multi-million dollar business. Jordynn’s career began at ColourPop Cosmetics, where she helped concept and launch the brand, led collaborations with big names such as Disney and Sailor Moon, and rose from intern to Marketing Director. In 2018, Jordynn and ColourPop colleague Sharon Pak joined forces to found Insert Name Here, an LA-based premium hair extension brand that offers high-quality pieces at an affordable price point. Their brand has revolutionized the way Millennials and Generation Z interact with hair extensions, accessories, and self-expression.
Find Jordynn:

• Website
• Instagram
• Twitter