How to Sell in Your DMs Without Being Spammy with Victoria Boyd

05/18/21 • 33 min

Go-To Gal with Jaclyn Mellone: Online Marketing + Mindset for Female Entrepreneurs

Episode #174. There is so much opportunity for selling in Instagram DMs, but at the same time, we've all had those really sleazy, spammy sales attempts in our own inboxes. How do we utilize DMs as a sales tool without coming off the wrong way? Victoria Boyd is the queen of this fascinating tactic and she’s here to share her secrets! Listen now to learn how to get your audience to actually welcome you in their DMs and the keys to pivoting a conversation into a sale.

In This Episode You’ll Learn:

The secret to selling in Instagram DMs without being sleazy
Tips to getting welcomed into your audience’s DMs
How to get out of the friendzone and into sales on IG
The secret hack to finding ideal customers to DM
Why voice memos can increase your engagement productivity
How to go for the sale in a natural way all in your DMs!

Favorite Quotes

“I actually believe it's okay to give away your best stuff on Instagram Stories because it's only there for 24 hours. Give it away, help people, make a difference in their lives and they'll come back to you again and again.”

“There's not the pressure of a sales call in your DMs. There's not the professionalism, so to speak. It’s welcoming, warm, and casual.”

“Don't be afraid to pivot and pitch. That's where a lot of people drop off. They build amazing rapport, great friendships with their people, but they never actually bring it to business.”

More About Victoria‌:

Ready to make money in your DMs and make your sales go boom? Victoria Boyd is the marketing strategist and DM selling expert you need if you’re a service-based entrepreneur ready to explode your business.

With a Masters in Internet Marketing and over 7 years of digital marketing experience as a social media strategist and manager, she has helped clients at every stage of business scale their online presence. Victoria is also a successful coach and course creator who has multiple online education opportunities under her belt, including the Sell In Your DMs Playbook, Make It Marketable, Services That Sell, and personalized coaching.

Her specialty? Helping you craft strategic messaging that speaks directly to your dream clients so you can scale your business and close sales from the comfort of your DMs, without the sleazy tactics. She’ll guide you on how to tie all of your marketing together so you can generate leads, get your brand seen, make sales, and have fun working on your business instead of in it.

Find Victoria‌:

In This Episode You’ll Learn:

The secret to selling in Instagram DMs without being sleazy
Tips to getting welcomed into your audience’s DMs
How to get out of the friendzone and into sales on IG
The secret hack to finding ideal customers to DM
Why voice memos can increase your engagement productivity
How to go for the sale in a natural way all in your DMs!

Favorite Quotes

“There's not the pressure of a sales call in your DMs. There's not the professionalism, so to speak. It’s welcoming, warm, and casual.”

“Don't be afraid to pivot and pitch. That's where a lot of people drop off. They build amazing rapport, great friendships with their people, but they never actually bring it to business.”

More About Victoria‌:

Find Victoria‌:

Previous Episode

Creating Your Own Opportunities for Success with Beth Nydick

Episode #173. Have you ever heard someone talk about these amazing business opportunities they created simply by making the ask? I’m thrilled to have Beth Nydick share her incredible experiences creating opportunities and totally going for it — because we don’t talk about this kind of thing enough! Beth is a publicity strategist who helps her clients show up authentically and vulnerably for media features their business can leverage for clients, credibility and cash. Listen now to learn Beth’s strategies for creating opportunities and building success from them.

In This Episode You’ll Learn:

How to show up as yourself in the media when you are constantly evolving
What happens when you completely drop your mask and let people in
Beth’s story of asking Jay Leno for a job and how you can make a big ask too
How an interaction on Clubhouse landed Beth an incredible podcast guest
The quick trick to dealing with embarrassment over rejection
How to enroll your audience in your mission and get the support you need

Favorite Quotes

“What are you creating for yourself in this quarter? How are you feeling? Next quarter, you may show up differently because you're feeling differently about your business or about yourself.”

“In my schedule on Mondays and Fridays, I'm literally going onto social media looking for opportunities: opportunities to connect with other people, opportunities to learn and opportunities for me to get exposure for me or my clients.”

“When you ask somebody for their advice about what you're trying to create, that's a way of enrolling them in your idea.”

More About Beth:

Beth Nydick is a speaker, author, podcast host and magnetic business mentor. A big believer in the power of potential to catapult your business forward. Through her mantra of "Making Potential Possible", she co-authored the top-rated cookbook Clean Cocktails: Righteous Recipes for the Modern Mixologist, Beth has a 6th sense for Business and Strategy.

Beth shows her clients how to intentionally prepare their business and leverage exposure through collaboration and media so they can make their potential possible, increase credibility, and make their mark on the world. As a result of working with Beth Nydick, her clients confidently appear on TV & Media with a solid business foundation but without years of disappointment and confusion around publicity.

Beth has been featured in OPRAH, Parade, Forbes, Inc., Nylon Magazine, Tori Burch, and Better Homes and Gardens plus appearances on The Dr. Oz Show, The Chew and The Tonight Show.

Find Beth:

Next Episode

Scaling Your Personal Brand with a Team with Meg Casebolt

Episode #175. How do you grow your brand without losing (or outsourcing) your personality? Scaling and evolving your brand can be a tricky transition, especially when new team members become part of your brand. What can simplify this transition? How do you grow a business that’s based on you but not done by just you? Meg Casebolt and I chat about this business brand evolution and what it looks like in our own businesses in this episode of the Go-to Gal podcast.

In This Episode You’ll Learn:

What happens when you outgrow your personal brand
The business systems that can help with brand transitions
How to draw a line between you and your brand
Growing a team that works with your personal brand
How to be consistent with your content as your business evolves
Plus, accountability tips and tricks to get things done!

Favorite Quotes

“My ideas aren't always the best ideas. They are just mine. Having other people going through their processes took me out of being the center of the conversation and more being in the leadership of the conversation.”

“For people who are subject matter experts, your team has to learn your voice and your subject matter.”

“I was the team member before I was the team leader. That's where the mindset shift came in of going from service provider to CEO and needing to hold the vision more than needing to manage the production.
More About Meg:

Meg has been helping female business owners create beautiful, search-friendly websites and strategic content for the past 6 years.

She is your no-B.S. bestie who makes it super easy for the client’s dream customers to find – and adore! – clients online, resulting in effortless web traffic, consistent customers, soaring profit and SO much more free time (and sanity)!

SEO is her vehicle for amplifying female entrepreneurial voices and empowering women to help their families, communities, and the wider world flourish.

Her approach is simple: she doesn’t believe in quick-fix formulas that promise the world but break your heart when you realize they don’t work. She believes in cultivating genuine relationships and honoring them with smart strategy and strategic content that adds value.

Find Meg:

Go-To Gal with Jaclyn Mellone: Online Marketing + Mindset for Female Entrepreneurs - How to Sell in Your DMs Without Being Spammy with Victoria Boyd

Transcript

Jaclyn Mellone

Welcome to Go-To Gal Episode number 174. As always, I'm your guest. I'm your host. Brain, brain, turn on. As always, I'm your host. Do you think I would know this one by now? Jacqueline Mellone. And today we are talking about How to Sell in Your DMS Without Being Spammy. Now, if what I say selling and DMs, you immediately get PTSD from, I don't know, rondos from high school sending you messages about MLMs that they're in or just really slimy messages, spa