Burned Out from Creating Content? Try this! (With Lacy Boggs)
10/26/22 • 48 min
Episode #245.
About Lacy Boggs:
Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the mastermind behind the "Ace Stone, Marketing Detective" podcast. As the director of The Content Direction Agency, she helps small business owners create and implement content marketing strategy that feels like a playground for ideas and results in deceptively powerful nurture content to create massive growth.
Connect with Lacy Boggs
Favorite Quotes
“There are so many more channels and so many more platforms that we are all expected to be on at any given time. And we've gotten into this weird place where marketers are starting to think that more is better, more is better, more is better. But more is not better. Better is better.”
“If collaboration brings joy to you, that's where your brainstorm should start. How do you bring that essence and that energy of collaboration to something you want to do?”
“Often we think of marketing as a separate silo from the work we do in our business, but it doesn't have to be. Guess what: there's content there that somebody else can help you tease out. Everything is content.”
In This Episode You’ll Learn:
- How increasing visibility doesn’t involve adding more platforms and channels
- Why working from a place of joy when creating content never fails
- How to avoid silo-ing your marketing in your business
- The challenges of organic social media traffic (and if it’s even still possible!)
- How podcasts can be a discovery tool for your business
- Why resonating with your audience is the best path forward
Love the show? Then why don’t you:
- Leave us a review on Apple Podcasts.
- Subscribe to the show.
- Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!
- Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider
Episode #245.
About Lacy Boggs:
Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the mastermind behind the "Ace Stone, Marketing Detective" podcast. As the director of The Content Direction Agency, she helps small business owners create and implement content marketing strategy that feels like a playground for ideas and results in deceptively powerful nurture content to create massive growth.
Connect with Lacy Boggs
Favorite Quotes
“There are so many more channels and so many more platforms that we are all expected to be on at any given time. And we've gotten into this weird place where marketers are starting to think that more is better, more is better, more is better. But more is not better. Better is better.”
“If collaboration brings joy to you, that's where your brainstorm should start. How do you bring that essence and that energy of collaboration to something you want to do?”
“Often we think of marketing as a separate silo from the work we do in our business, but it doesn't have to be. Guess what: there's content there that somebody else can help you tease out. Everything is content.”
In This Episode You’ll Learn:
- How increasing visibility doesn’t involve adding more platforms and channels
- Why working from a place of joy when creating content never fails
- How to avoid silo-ing your marketing in your business
- The challenges of organic social media traffic (and if it’s even still possible!)
- How podcasts can be a discovery tool for your business
- Why resonating with your audience is the best path forward
Love the show? Then why don’t you:
- Leave us a review on Apple Podcasts.
- Subscribe to the show.
- Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!
- Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider
Previous Episode
How to Say It: Communication Tips To Sell More with Nikki Rausch
Episode #244.
About Nikki:
CEO of Sales Maven, Nikki Rausch has the unique ability to transform the misunderstood process of “selling”.
With 25+ years of experience selling to prestigious organizations like The Bill & Melinda Gates Foundation and NASA, Nikki shattered sales records and received “top producer” awards along the way.
Today, entrepreneurs and small business owners hire Nikki to show them how to sell successfully and authentically.
An engaging speaker, she shares the secrets of her sales success through keynote speeches and business-changing workshops. Her robust Sales Maven Society ignites game-changing outcomes for clients.
Nikki has written 3 books, all available on Amazon. And she has a podcast called Sales Maven which you can find on your favorite podcast platform.
Connect with Nikki Rausch:
Favorite Quotes
“People who know you who like and trust you are willing to make introductions on your behalf, but they won't do it until you ask them because they don't even think about doing it. So don't be afraid to reach out to somebody who has some kind of relationship or rapport with.”
“ I have a rapport bank account with everybody I come into contact with. I'm always trying to make deposits in the rapport bank account. And when I make a misstep and there's a withdrawal, there's still some type of a balance.”
“Decide for yourself. What resonates with me? What can I take away from what I just heard? What am I willing to just test out and see if it works? Does it not work? Either way is okay. Most things in our business is a test anyway. You might as well be willing to test it. ”
In This Episode You’ll Learn:
- The importance of relationships and your network
- How to have your rapport bank account
- Being okay with resistance when selling
- How many questions is too many questions in conversations
- Allowing more flexibility in the way they communicate
- Not being afraid to AB test it!
Love the show? Then why don’t you:
- Leave us a review on Apple Podcasts.
- Subscribe to the show.
- Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!
- Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider
Next Episode
Using the Visibility Stack System for Creating Content with Lisa Benavidez
Episode #246.
About Lisa Benavidez:
After years of helping coaches and experts take stages and share their message, Lisa was diagnosed with rheumatoid arthritis and forced to completely change her lifestyle. This required her to redefine what success looked like, and it ignited her drive to live a life of purpose.
Now she teaches women entrepreneurs how to successfully grow a business they love without sacrificing their values, boundaries, and life goals. Through the power of social media and online visibility opportunities, Lisa helps you discover your impactful message and helps you show up to share it with the people you’re meant to transform.
When you combine her leadership, years of experience in the online business world, and her loving compassion to meet you where you are, you’ll find Lisa will be the answer to building the business and life of your dreams!
Connect with Lisa Benavidez
Favorite Quotes
“If social media and being present online in any capacity drains you, create a system around it so that you're not having to be there every day, but your value is showing up every day so you're continuing to make that impact in sharing your knowledge and your gift.”
“Your main content is this one place that you like to show up, that you're gonna give all the goods in one place once a week. Whether this is a podcast, a video kind of series, on Facebook, YouTube or a blog. Depending on your strengths, you can decide what your main content is going to be each week where you’re going to deliver.”
“Consistency to me means that your message is consistent over and over and over again, and the amount of time you are showing up is also pretty consistent.”
In This Episode, You’ll Learn:
- What the Visibility Stack System is and how you can use it for your business
- Using a Content topic matrix to optimize content creation
- How to not get stuck on the mindset side of implementing
- Putting out the right offer and messaging to engage your audience
- Staying accountable and committed to be consistent with your content
- Being mindful of your energy to create and stay authentic
- Making sure your platforms are in alignment with your main content and business goals
Mentioned on the Show:
Love the show? Then why don’t you:
- Leave us a review on Apple Podcasts.
- Subscribe to the show.
- Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!
- Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/go-to-gal-with-jaclyn-mellone-online-marketing-mindset-for-female-entr-26683/burned-out-from-creating-content-try-this-with-lacy-boggs-24490577"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to burned out from creating content? try this! (with lacy boggs) on goodpods" style="width: 225px" /> </a>
Copy