GFL 164: Narrow Your Focus To Increase Success As A Professional Services Provider

02/08/22 • 28 min

Go For Launch — Grow Your Business & Your Life

It seems counterintuitive to many people: You must narrow your focus to Increase your chances of success as a professional services provider. The saying is true, "The riches are in the niches." My latest guest on the Go For Launch podcast is an expert on helping firms focus. Sean Campbell is founder and CEO of Cascade Insights. As a professional services firm owner for over 20 years, his work has spanned consulting engagements with the Fortune 50 to startups you’ve heard of; the sale of his first professional services company; and the growth of delivery, sales, marketing, and operational practices inside professional services firms. Sean has been training, mentoring, and educating all his life. An exceptionally well-regarded conference speaker and author, Sean has delivered talks for Fortune 50 companies and top-tier conferences. He has also been the author of several books on technical as well as business topics. Sean brings a wealth of knowledge when it comes to surviving and thriving as a service firm owner or the leader of a practice area inside a larger services firm.

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GFL 163: Use Storytelling to Craft Relevant Content and Results-Driven Experiences

Storytelling. We all learned and loved it as kids, but many of us forget about the power of storytelling in the context of promoting our businesses. In the latest episode of the Go For Launch podcast, I spoke to Ben Worthen about this topic. Ben is CEO of Message Lab, an award-winning agency that combines journalism, data and design to craft content and create experiences that get real results. Ben and his team help clients figure out how to tell stories that people actually want to hear. Ben developed his storytelling and investigative savvy working as a journalist for 13 years, winning many national awards for news and feature-writing. In 2007, he joined The Wall Street Journal, where he covered the tech industry and wrote more than 50 Page One stories. He also was editor-in-chief at Ready State and head of content at Sequoia Capital. Over the last two years, Message Lab has won seven Content Marketing Awards and has been a finalist for 16 more. Current and former clients include Facebook, Google, GoDaddy, ServiceNow, Elastic and Silicon Valley Bank.

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GFL 165: How to Increase the Clarity and Quality of Your Brand

If you don’t have a clear message and image, you could be wasting as much as 80% of your marketing budget. Joining me to discuss this on the Go For Launch podcast is Orsolya Herbein, better known as Orshie. Orshie is a partner at Brand3, a virtual marketing and branding agency. On the podcast, she shared actionable tips to help business owners rethink marketing, stop wasting time and money, and accelerate their business growth.