Go For Launch — Grow Your Business & Your Life

Thinking about raising money through crowdfunding? Then you need the wisdom of crowdfunding expert Clay Herbert.

Clay is a marketing strategist and the founder of Crowdfunding Hacks, where he helps entrepreneurs and creatives fund their dreams. As one of the world’s leading crowdfunding experts, Clay has helped more than 150 entrepreneurs raise over $50 million on popular crowdfunding platforms Kickstarter and Indiegogo.

Clay is a frequent keynote speaker and engages audiences around the world on topics ranging from innovation to creativity, crowdfunding, marketing, entrepreneurship and the future of work.

Clay has trained senior leaders at Fortune 500 organizations, and his corporate speaking clients have included Accenture, Pfizer, Zappos and some of the top universities and nonprofits in the world. He has written for The Washington Post, Forbes and The Next Web, and his work has been featured in The New York Times, Entrepreneur, Fast Company, Lifehacker and The Financial Post. He is a regular guest on FOX Business.

After a decade solving complex problems for global clients at Accenture, the world’s largest consulting firm, Clay left corporate America and attended the most selective and unique MBA program in the country, a 6-month journey working with Seth Godin and eight other amazing people.

He now teaches crowdfunding at CrowdfundingHacks.com and writes about marketing, innovation and the future of work on his own blog at ClayHebert.com.

The show is packed with crowdfunding wisdom from Clay. Important tips include:

The four main types of crowdfunding (and key distinctions of each)* The critical steps you must take before you launch a crowdfunding campaign* Why you should not hire an agency to promote your Kickstarter or Indiegogo project* The “ice cream sundae” problem (what it is and how to avoid it)* The basic psychology of reward levels* Examples of some of the most successful crowdfunding campaigns and lessons learned (including Coolest Cooler and Kittyo)* When campaigns really get funded* Why crowdfunding is like a party (and what you need to bring)* Why stealth is b.s. (and no one is going to steal your idea)* Advanced signals that indicate whether your crowdfunding campaign will succeed or fail* Why media coverage may not bring a flood of backers to your campaign (but how you can leverage placements regardless)

The COVID-19 pandemic accelerated the need for company leaders and their employees to accept the reality that hybrid work is not only possible but desirable for many reasons.

While no one is certain what the “new normal” ultimately looks like, hybrid work is clearly here to stay. But the big question is how will companies be able to design a powerful hybrid workplace culture, regardless of where people are working. Many traditional companies are still struggling with the idea of hybrid or remote work.

Gustavo Razzetti is the CEO and founder of Fearless Culture, a culture design consultancy that helps teams do the best work of their lives. For more than 20 years, Razzetti has helped leaders from Fortune 500s, startups, nonprofits, and everything in between on every continent but Antartica.

Gustavo is also the creator of the Culture Design Canvas, a framework used by thousands of teams and organizations across the world to map, assess and design their culture.

In addition to his consulting work with clients, Gustavo regularly speaks with leaders and teams about culture change, teamwork, and hybrid workplaces. His coaching and tools have helped countless executives and teams develop work environments where people collaborate to accelerate individual and collective performance.

Gustavo is a prolific writer and author of four books on culture change. His newest book is Remote, Not Distant: Design a Company Culture That Will Help You Thrive in a Hybrid Workplace. His insights also have been featured in The New York Times, Psychology Today, Forbes, Fortune, and other media outlets.