GS 107 - Sell Them What They Want? Or What They Need?

12/06/20 • 8 min

Global Studio Marketing Podcast

Most of us get into business because we want to make the world a better place. In our own little way.

We want to invent something that works better than anything else on the market.

We want to provide a service of greater value than anything else being offered.

We want to fulfill our customers' wants and needs. We want to be their best solution.

But, when it comes to marketing our prospects, is it better to sell them what they want? Or what they need?

Join Michael as he provides a surprising answer that might just change the way you approach your marketing.

Most of us get into business because we want to make the world a better place. In our own little way.

We want to invent something that works better than anything else on the market.

We want to provide a service of greater value than anything else being offered.

We want to fulfill our customers' wants and needs. We want to be their best solution.

But, when it comes to marketing our prospects, is it better to sell them what they want? Or what they need?

Join Michael as he provides a surprising answer that might just change the way you approach your marketing.

Previous Episode

GS 106 - Why Your Creativity Is Hurting Your Sales

As crazy as this sounds, creativity can hurt your sales. In fact, too much creativity can damage your business.

Of course, being creative is a key element of being successful as an entrepreneur.

Yet, surprisingly when it comes to marketing, many business owners suffer from employing too much creativity.

All of this may sound counterintuitive, but when it comes to your brand, to your messaging, and to communicating with your audiences...many times you need LESS creativity, not more.

Join Michael as he shares this unique insight when it comes to marketing and creativity.

Next Episode

GS 108 - Their Most Precious Resource

When entrepreneurs are planning their sales and marketing strategies, many are thinking in the most basic, fundamental way possible.

How am I going to get my prospects and customers to buy? How am I going to get them to part with their most precious resource...their money, their gold, their bitcoin.

They are wondering why it's so difficult to get the sale, to have their prospects pull the trigger.

The problem? They are looking for the wrong solution. They are not targeting their prospects' most precious resource.

Join Michael as he shares this breakthrough insight into marketing success.