
GS 096 - Why No One Is Paying Attention To You
09/16/20 • 7 min
1 Listener
If you own a business or if you're an author or an artist or a performer or the leader of a non-profit organization...you are working so very hard...to get people to pay attention to you.
After all, what's an actor without an audience? What's an author without any readers? What's a worthy cause, without any donations? And, what's a business, without any customers?
Yet, here we are putting so much time and effort into drawing attention to our art, our cause or our products and services...and still...it seems like no one is paying attention.
Join Michael as he explains why this is the case and what you need to do to make a breakthrough with your marketing.
If you own a business or if you're an author or an artist or a performer or the leader of a non-profit organization...you are working so very hard...to get people to pay attention to you.
After all, what's an actor without an audience? What's an author without any readers? What's a worthy cause, without any donations? And, what's a business, without any customers?
Yet, here we are putting so much time and effort into drawing attention to our art, our cause or our products and services...and still...it seems like no one is paying attention.
Join Michael as he explains why this is the case and what you need to do to make a breakthrough with your marketing.
Previous Episode

GS 095 - The Currency Of Success
In every business transaction there is an exchange of currency. In fact, this isn't just for businesses, it's even for non-profits accepting donations.
There is an exchange of value for value.
In most cases...whether you are in business and selling services or products...you provide value and in exchange, you get some form of currency in return.
You receive dollars...that's your currency.
But what do your customers receive? Just your products or your services?
Actually, that's an oversimplification of the exchange of value and and it leads to a mindset that is costing you a great deal of business.
Join Michael as he shares a deeper understanding of the currency of business success.
Next Episode

GS 097 - The Mysterious Marketing Death By 99 Bullet Points
The world owes so much to inventors and engineers. They make everything all around the world. In fact, they make the world go round.
Just take a close look at any modern mobile phone and you'll agree it's a work or art, of engineering artistry...the form...the function..it's amazing.
We love engineers!
And engineers...what do they love? They love their bullet points.
They can't get enough of their bullet points. And, they can't stop talking about the features and benefits of what they have built.
And, if they don't stop, they won't get any sales.
Join Michael as he shares the perfect amount of bullet points to use in your presentations in order to maximize your revenues.
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