GS 081 - Why They Aren't Pushing The Buy Button

06/23/20 • 6 min

1 Listener

The good news is they have arrived at the place where they can push your BUY button. The problem? They aren't pushing it.

And, that's a major issue. Because, you've already invested a tremendous amount in branding and promoting your products and services.

You've spent quite a bit just to get them to a state of mind where they can make a decision to buy.

Which means you've got to be able to close the deal. You've got to encourage them to take the last step by pressing the BUY button.

Join Michael as he explains why your buttons aren't being pushed, and what you need to do to get your sales rocking.

The good news is they have arrived at the place where they can push your BUY button. The problem? They aren't pushing it.

And, that's a major issue. Because, you've already invested a tremendous amount in branding and promoting your products and services.

You've spent quite a bit just to get them to a state of mind where they can make a decision to buy.

Which means you've got to be able to close the deal. You've got to encourage them to take the last step by pressing the BUY button.

Join Michael as he explains why your buttons aren't being pushed, and what you need to do to get your sales rocking.

Previous Episode

GS 080 - The Lettuce Strategy For Making Cabbage

There is so much you can learn about marketing while walking through a grocery store. Perhaps nothing better than the Lettuce Strategy.

Now...this isn't a principle just for grocery stores. It's for all business applications. Actually it's for anything to do with communicating your message.

You see, there are two main marketing strategies: the Evergreen Strategy and the Lettuce Strategy. If you can learn how to use both in tandem, your marketing results will soar.

Join Michael in this episode to learn how.

Next Episode

GS 082 - The Wild Horses Of Word Of Mouth

Word Of Mouth marketing is about as good as it gets. It's ultimately, how all quality businesses grow.

But...you MUST also be aware, that Word Of Mouth marketing is like wild horses. If you don't get it right...it's like the Rolling Stones say...those wild horses are going to drag you away.

They'll drag you away from revenues, profitability and enjoying what you do.

In fact, those wild horses can drag you right into bankruptcy.

Join Michael as he shares a critical and seldom discussed element of effective Word Of Mouth marketing.