How TechWyse Changed Digital Marketing in Canada
01/10/25 • 27 min
Welcome to episode one of the GetWyse Podcast! Kellie Anderson and Chris Smith sit down with DJ Kennedy, founder of TechWyse Internet Marketing, as they dive deep into the fascinating world of digital marketing. From the early days of the internet to today's ever-changing landscape, DJ shares his personal journey, insights, and entrepreneurial wisdom that shaped his success in the industry. Packed full of helpful tidbits for entrepreneurs, marketers, or anyone interested in the world of digital marketing, this episode doesn't disappoint. From novice to long-time pro, you're sure to walk away from this one with some takeaway to immediately apply to your business.
CHAPTERS:
0:00 Preview
0:20 Intro
1:15 How Do You Feel Regarding Starting the Podcast?
1:55 What Inspired TechWyse?
6:14 The Very First Client TechWyse Acquired
8:29 What Keeps Fueling TechWyse's Growth?
11:41 Why You Should Hire People Smarter Than Yourself
12:56 The Idea Behind the GetWyse Podcast
16:34 Why You Should Have a Podcast
18:11 Understanding Brand Halo
21:15 The Medium Is the Massage
Hosted on Acast. See acast.com/privacy for more information.
Welcome to episode one of the GetWyse Podcast! Kellie Anderson and Chris Smith sit down with DJ Kennedy, founder of TechWyse Internet Marketing, as they dive deep into the fascinating world of digital marketing. From the early days of the internet to today's ever-changing landscape, DJ shares his personal journey, insights, and entrepreneurial wisdom that shaped his success in the industry. Packed full of helpful tidbits for entrepreneurs, marketers, or anyone interested in the world of digital marketing, this episode doesn't disappoint. From novice to long-time pro, you're sure to walk away from this one with some takeaway to immediately apply to your business.
CHAPTERS:
0:00 Preview
0:20 Intro
1:15 How Do You Feel Regarding Starting the Podcast?
1:55 What Inspired TechWyse?
6:14 The Very First Client TechWyse Acquired
8:29 What Keeps Fueling TechWyse's Growth?
11:41 Why You Should Hire People Smarter Than Yourself
12:56 The Idea Behind the GetWyse Podcast
16:34 Why You Should Have a Podcast
18:11 Understanding Brand Halo
21:15 The Medium Is the Massage
Hosted on Acast. See acast.com/privacy for more information.
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The Evolution of SEO: From Basics to the Rise of GEO
The Evolution of SEO: From Basics to the Rise of GEO | GetWyse Podcast
In this episode of the GetWyse Podcast, we explore the evolution of search engines, from Yahoo and Web Crawler to Google’s rise and the birth of SEO. We cover major updates like Google’s Panda and Penguin, and dive into the emerging field of Generative Engine Optimization (GEO). Learn how AI is shaping search results and the challenges of no-click searches and rising competition. Plus, discover how AI impacts content creation and the importance of human oversight. Stay ahead with insights on SEO and AI trends to keep your digital strategies competitive.
Hosted on Acast. See acast.com/privacy for more information.
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