GetWyse: The Digital Marketing Podcast

The Evolution of SEO: From Basics to the Rise of GEO | GetWyse Podcast

In this episode of the GetWyse Podcast, we explore the evolution of search engines, from Yahoo and Web Crawler to Google’s rise and the birth of SEO. We cover major updates like Google’s Panda and Penguin, and dive into the emerging field of Generative Engine Optimization (GEO). Learn how AI is shaping search results and the challenges of no-click searches and rising competition. Plus, discover how AI impacts content creation and the importance of human oversight. Stay ahead with insights on SEO and AI trends to keep your digital strategies competitive.

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How to Build a High-Performing Digital Marketing Team | GetWyse Podcast

In Episode 3 of the GetWyse Podcast, hosts Kellie Anderson and Chris Smith sit down with Robert Rego, Director of Strategy & Growth at TechWyse Internet Marketing, to explore his 13-year journey from being cashier at Harvey’s to scoring internships at Universal Music Canada and ultimately thriving in the world of digital marketing. We dive deep into the ever-changing landscape of SEO, content marketing, and social media strategy, discussing how self-taught skills and meaningful internships have reshaped digital careers. Robert reveals top marketing leadership tips, how to hire for soft skills, and why collaboration and autonomy are key for team success. If you're into entrepreneurial mindset development, data-driven marketing, and creating a holistic user-focused digital strategy, this episode is packed with insights you won’t want to miss. Tune in for actionable takeaways on succeeding in today’s fast-paced online marketing world!

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Welcome to episode one of the GetWyse Podcast! Kellie Anderson and Chris Smith sit down with DJ Kennedy, founder of TechWyse Internet Marketing, as they dive deep into the fascinating world of digital marketing. From the early days of the internet to today's ever-changing landscape, DJ shares his personal journey, insights, and entrepreneurial wisdom that shaped his success in the industry. Packed full of helpful tidbits for entrepreneurs, marketers, or anyone interested in the world of digital marketing, this episode doesn't disappoint. From novice to long-time pro, you're sure to walk away from this one with some takeaway to immediately apply to your business.

CHAPTERS:

0:00 Preview

0:20 Intro

1:15 How Do You Feel Regarding Starting the Podcast?

1:55 What Inspired TechWyse?

6:14 The Very First Client TechWyse Acquired

8:29 What Keeps Fueling TechWyse's Growth?

11:41 Why You Should Hire People Smarter Than Yourself

12:56 The Idea Behind the GetWyse Podcast

16:34 Why You Should Have a Podcast

18:11 Understanding Brand Halo

21:15 The Medium Is the Massage

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.