Social Media Tips from Mayo Clinic Social Media Summit

08/19/15 • 27 min

The Mayo Clinic Social Media Health Network hosted a Social Media Summit June 15-16, 2015 in Rochester, MN.

Dozens of healthcare social media marketers attended to share, learn and experience social media first hand. The event featured a keynote by Dr. Wendy Sue Swanson, aka @SeattleMamaDoc in Twitter which was live streamed by the new social platform, Periscope (@Periscopeco). During the two day event I met and spoke with a large number of the participants and corralled a few to get their social media tips to share on the podcast. Below is a list of all those who contributed to the podcast. To find out more about the Mayo Clinic Social Media Health Network visit here or read the following blog posts:

Social Media Residency and Summit are next week, Lee Aase

June Social Media Summit Reflects the Mayo Model, Lee Aase

Social Media Tips from:Kristine Austin, Principal, KS Austin CommunicationsKristy Jacobson, Public Affairs Specialist at Mayo Clinic Health SystemChristina Bokusky, Communications Coordinator at Jackson In Action Community CoalitionShelby LaCroix, Communications Specialist, Cheyenne Regional Medical CenterCaitlin HennessayDr. John Wald, Medical Director for Marketing at Mayo ClinicQuinn Nystrom Diabetes Advocate & Speaker, www.QuinnNystrom.comSusan Woolner (@SusanWoolner)Naomi Ogaldez, Intern at Mayo ClinicMarie McNeillMakala Johnson, Social Media & Content Strategy Specialist at Mayo ClinicPaula Gill, Co-Founder CareHubsCorey Shaffer, Co-Founder, Chief Technology Officer (CTO), CareHubsDr. Elizabeth Murray, Attending Physician, Pediatric Emergency Medicine, University of Rochester Medical CenterKaren Mulkey, Community Relations Officer, OU School of Community Medicine and OU PhysiciansAmanda Changuris, (@AmandaChanguris)Tony Hart, Public Affairs Associate; Social and Digital Innovation Team, Mayo ClinicAli BurnettAhmanielle Hall, Digital Marketing Specialist at Yuma Regional Medical Center

Visit our resources page for more valuable (and free!) resources on social media and digital health.

The Mayo Clinic Social Media Health Network hosted a Social Media Summit June 15-16, 2015 in Rochester, MN.

Social Media Residency and Summit are next week, Lee Aase

June Social Media Summit Reflects the Mayo Model, Lee Aase

Visit our resources page for more valuable (and free!) resources on social media and digital health.

Previous Episode

#EveryChildNeeds - AAP President

When you only serve a one year term as the President of the American Academy of Pediatrics you better hit the ground running. That's what 2015 AAP President Dr. Sandra Hassink did - with the help of her "Mission Control" team of Jamie Poslosky and Cassandra Blohowiak. Reaching out to engage with fellow pediatricians was a top priority and thus was initiated a series of Tweet Chats under the hashtag #EveryChildNeeds. Ably supported by #Tweetiatricians - Pediatricians who are active in Twitter, Dr. Hassink has led some lively Tweet Chats around topics central to promoting a healthy child. Listen to our conversation or jump in at the time stamps below.

Intro#TweetiatriciansEngaging with AAP membersServing as President of AAPWhat are your goals?AAP Tweet Chats#EveryChildNeedsDoes the hashtag live on?Child centered conversationsAugust TweetChat: #ResiliancyTweet Chat preparation"Mission Control"Kids going to bed hungryManaging the Twitter handleTrollsNew social media platforms: Periscope and MeercatC-Suite involvement in soacial mediaAAP Training for members

Summaries of chats

Mother's Day Twitter Storm

Healthy Summer

Recapturing Summer

AAP Twitter profiles

Dr. Sandra Hassink on Twitter

American Association of Pediatrics on Twitter

Tweetiatrician list

#MeaslesTruth Twitter storm info

PR Daily summary

Symplur article

Blog by @Doctor_V:

Next Episode

Telling Authentic Patient Stories

Susan Woolner of Mercy Health Hauenstein Neurosciences joins the Get Social Health podcast to talk about telling authentic patient stories. It's not as simple as it sounds. Finding the core of the story and telling it in an empathetic way that is respectful to the patient is a primary goal for Susan. At any given time she has 6 patient stories in development from getting patient questions to working with the team of medical experts to vet out information.

One of the remarkable stories that the team at Mercy Health produced was a four-part program on DBS, Deep Brain Stimulation, featuring patient Michael Harder. Michael was a United States veteran who served in the Middle East and was diagnosed with Parkinson's at age 35. His patient story took over a year to produce. With six more patient stories to share, we look forward to hearing them all.