Get Social Health with Janet Kennedy

Physician, Innovator, and Entrepreneur

Meet Dr. Tom Giannulli; Chief Medical Officer for Kareo and independent practice innovator. As both a physician and an entrepreneur, Dr. Giannulli is something of a modern-day Edison - creating, developing and testing digital health innovations in his own healthcare practice. As an independent practitioner, he offers a unique perspective and the capability to de real-time testing of the innovative ideas at Kareo. During our interview, we talked about innovation, the needs of the small healthcare practice and, of course, social media. Listen to our conversation or drop in at the time stamps below:

Podcast Time Stamps:

00:00 Introduction 00:55 Meet Dr. Tom Giannaulli, CMIO, Kareo 01:25 Kareo's use of social media 01:55 Leadership team at Kareo is active in social media 02:21 Was social media part of your pre-Kareo career? 02:41 How did you manage to be a physician and an entrepreneur? 03:40 Technology an interest early on 04:22 Do your kids love technology? 04:48 Kareo's history 05:50 What's the difference between the marketing platform and Doctor Base? 07:05 Difference between patient portal and physician review site 08:10 Where are you allowed to post content? 08:32 Tracking review sites - as many as 60-80 09:22 Review sites - Are all reviews published? 10:43 Need more review to balance all opinions 11:30 It's like trying to get podcast reviews! (Shameless plug - Review here!) 12:16 What is a "small" healthcare practice? 12:54 How are your services offered? 13:25 How labor intensive is the ongoing training and support for Kareo? 14:25 Are your new clients new to EHR or transfering from another platform 14:42 How do you manage to be the CMIO for Kareo and a practicing physician? 15:57 Is Kareo a virtual company? 16:17 Who wins the arguments - the Physician or the Entrepreneur? 17:35 Physician's time spent with EHR - is it better than the "good old days"? 19:35 Heads Up Medicine - Training to use tablet and remain engaged with patient 21:00 Gesture-based software 21:56 Digital Health & Snake Oil 24:05 Vetting medial apps 24:44 How does the Kareo platform help the small healthcare practice do marketing 26:00 Claim your space - how does the Kareo platform update online information? 27:03 What are you developing now? 27:40 KareoChat - Who's participating? 28:15 Crafting blog posts and subject matter expert to lead 29:28 Why is social media important to an independent practice? 31:41 Social Media Tip: Hannah Prince. "Use interactive content"

Storify of April 28th TweetChat led by Janet Kennedy of Get Social Health (that's me!)

Dr. Tom Giannulli

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Kareo

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Ed Bennett is a healthcare and hospital website consultant. He has recently left corporate and university life where he was the Website/Digital presence guru at the University of Maryland Medical Center for 17 years to become a consultant. He is a Platinum Fellow in the Mayo Clinic Social Media Network, founder of the Hospital Social Media list (now residing with Mayo) and curator of the Physician Transparency list that tracks hospitals that are posting their HCAPS scores on their websites. Listen to our conversation or drop in at the time stamps below.

Mayo Clinic Social Media Summit 2016

00:00 Introduction 00:46 Meet Ed Bennett, Mayo Platinum Fellow & entrepreneur 02:00 Internet earliest adopter 04:09 Hospital website for University of Maryland 05:15 What didn't work well? 06:40 Content marketing (before it was cool) 08:03 Does a website belong to IT or Marketing? 09:25 Chief Cook & Bottle Washer 10:20 WordPress or enterprise CMS 12:35 Knowing how to understand vendor landscape 13:45 The difference between a slick website and a good vendor 17:00 How much god a project run? 18:28 C-Suite explanations needed? 21:00 Physician Transparency Project 25:35 Hospitals in Social Media list 26:55 Reputation leads to business 28:25 Preparing for the death of digital advertising 33:55 Is the website the hub of marketing 34:47 How does digital and online presence impact population health? 36:16 Advising on digital and social media presence 37:21 Company goals & the healthcare vendor space 39:25 Healthcare: Slow decision making? 40:45 Market Vue Partners and Population Health 40:15 Hospital marketing tactics slow to change 43:33 Social Media Tip: Dr. Wendy Sue Swanson "When you've had a bad day..." 44:50 Social Media Ambassadors - Social Media support for Trade Shows and Conferences

Developing and managing social media for pharma is probably the most complicated and challenging role in healthcare marketing. Regulations, rules and legal oversight can present roadblocks to a "spontaneous" communication medium. Joining me on Get Social Health are Ogilvy team members Becky Canvin and Rick Evans to share their insight and experience along with a new report "Connecting the Dots- Which pharma companies are succeeding in the social media space?" Listen in to our conversation or drop in at the time stamps below.

00:00 Introduction: Becky Canvin & Rick Evans00:50 Ogilvy is a world-wide agency03:08 Engaging with patients03:40 Pharma content reviewed by 3 or more teams04:05 Pharma can't make claims in social media04:25 Twitter & Pharma05:40 Social media platform for education07:45 Commenting in social media11:05 Mobile health11:54 Ogilvy Pharma Social Media Audit "Connecting the Dots-Which pharma companies are succeeding in the social media space?"14:38 Corporate social was the focus16:00 "Push" messages vs 2-way communications16:40 Largest communities did not equal highest engagement17:09 Best practice examples18:40 Bayer Facebook page18:50 Takeaways20:30 Relevant content wins21:09 Listening tools - Sysmos24:00 Scenario planning25:15 Tweet Chats24:00 Community Guidelines26:32 Crisis simulation27:42 Team work29:18 Social media experience varies at all levels31:15 Words of wisdom... But wait, there's more!32:20 Ogilvy Health World and Ogilvy Digital Health33:00 What is the Ogilvy Digital Innovation Lab?34:13 Social Media Tip: Rich Obertots "Get the CEOs engaged in social media"

Becky Canvin in Twitter and LinkedIn

Rick Evans in LinkedIn

Ogilvy HealthWorld on Twitter and Ogilvy website

Ogilvy Digital Innovation Lab

Visit our resources page for more valuable (and free!) resources on social media and digital health.

How does the internet impact healthcare?

Susannah Fox, former CTO of the HHS and the Obama White House joins Janet Kennedy on the Get Social Health podcast to discuss research, social media, and online healthcare communities. Listen to the podcast or drop in at the time stamps below.

Interview Transcript:

Janet: 00:00

Thank you for listening to the Get Social Health podcast, a production of the healthcare marketing network. The HMN is a community of freelance healthcare and medical writers ready to support your business or practice. You can find [email protected]. On the podcast today, I had the honor of speaking with Susannah Fox, one of healthcare's leaders in the field of data research and understanding the implications of how the Internet has changed our ability to communicate and connect. She is a fascinating person and I know you'll enjoy our conversation on Get Social Health.

Announcer: 00:36 Welcome to Get Social Health, a conversation about social media and how it's being used to help hospitals, social practices, healthcare practitioners and patients connect and engage via social media. Get Social Health brings you conversations with professionals actively working in the field and provides real-life examples of healthcare, social media in action. Here is your host, Janet Kennedy.

Janet: 01:03 Today on Get Social Health I have the honor of speaking to somebody that I may stumble a little bit when I ask questions because I'm a true fangirl. Susannah Fox is really a legend to those of us in the digital health and marketing world because she's the person that validates so much of the information that we use in marketing and communications in the healthcare space. Welcome to the Get Social Health podcast, Susannah.

Susannah: 01:28 Thank you. I'm thrilled to be here.

Janet: 01:30 Well, I want to give people an opportunity to learn a little more about you, but I will say you're one of the few guests that I could literally say and she needs no introduction, so let's lay some groundwork here. The reason I'm talking to Susannah, is that she's actually going to be one of the keynote speakers at the Mayo Clinic Social Media Network annual conference coming up November 14th and 15th at the main campus in Jacksonville, Florida, and so I'm honored to be able to talk to her today and I have so many questions. So first we're going to lay some groundwork and we're going to talk a little bit about Susannah's background leading up to where she is today. Now as I came into healthcare, Susannah Fox, this name was often mentioned regarding the actual data of healthcare and how people were interacting with social media and the Internet. Her work was one of my go-to places as I got up to speed on how social media and marketing and healthcare and the Internet all came together at that time. You were with the Robert Wood Johnson Foundation, but I'm sure you actually had a job before then. So. what is your real backstory?

Susannah: 02:43 Well, my backstory starts way back in the nineties when I like to say dinosaurs roamed the Internet and we were just starting to understand that the Internet was going to have a big impact on all sectors of society, but the nineties, a lot of people really focused on the business.com aspect and I was at that time I worked for a startup company. I helped start the website for US News and World Report magazine. I was building websites and then got pulled towards research and had the opportunity to help start the Pew Internet project, which is a part of the Pew Research Center here in Washington DC. What I loved about the Pew Charitable Trust charge to us, they said, we want data about the social impact of the Internet. A lot of people are looking at the business impact. We want to find out how is the internet affecting Americans lives in terms of their family's education, government a...

Are you a Nurse Bully? You might be surprised... No one believes bullying in the workplace happens until it happens to them. Healthcare is no exception. Today's guest is Renee Thompson, an expert in leadership and bullying prevention in the field of nursing. We'll discuss why bullying among nurses is so prevalent, why it's part of the culture of nursing, and how to handle it both personally and on social media. Join us, on Get Social Health. Listen to our conversation or drop in at the time stamps below: 01:03 Introduction: Renee Thompson, DNP, RN 01:44 Great Expectations 02:12 Nurse Bullying is a Thing? 04:23 Bad Bullying, Good Bedside? 06:03 It's Every Organizations' Problem 07:18 Bully [noun]: 10:03 Bullying and Self-Awareness 11:41 To Poke, or Not to Poke the Bear 13:41 Gender Dynamics In Nursing 15:29 Disproportional Reporting 16:09 Trickle Down Bullying 18:13 The C-Suite Life 19:54 Social Media Venting 22:33 No Posting While Punched In 25:24 We Want you to Post, But Don't Post 27:01 Vague Won't Cut It 29:05 So Besides Bullying... 31:47 You Wrote a Book? 32:33 One of Many Ways to Learn 33:34 Tips to Survive for Newbie Nurses 35:46 Up to Date All the Time 37:09 Shameless Plug 38:52 Professional Support 39:54 I'm Gonna Find Ya 40:26 Send Off 41:16 Tal Givoly Social Media Success Tip 42:33 The Healthcare Writer's Network Find Renee Thompson LinkedIn RT Connections website Twitter Facebook Amazon