Social Impact: Paul Dunn on Being a Business for Good

07/21/20 • 67 min

Paul Dunn is a 4-time TEDx speaker. He is a Senior Fellow in one of the World's Leading Think Tanks and consults to and mentors leading-edge businesses around the world.

He has built, and sold businesses, and his training programs have been used by an estimated 226,000 companies around the world and he continues to push the boundaries.

He has been featured in Forbes Magazine alongside Sir Richard Branson in a global piece on 'disrupters' in business.

But Paul is here to talk to me today as the Chairman of B1G1: Business for Good, which is a company that's already enabled more than 2,500 businesses to create over 200 Million giving impacts around the world. I was lucky enough to travel with both Paul and B1G1 Founder, Masami Sato to Kenya last year and had the most transformative experience.

***3 Attention Grabbers***

👉 Be a Purpose Driven Leader: Be a part of something bigger, we are all at our best when we're giving.

👉 Ethical Marketing: Surprise and delight your customers, create a special moment for your customers rather than using your 'social impact' as a sales tactic.

👉 Leverage: Look for opportunities to collaborate and create a ripple effect.

Join B1G1 with our giving code GIVING103 to receive a 'giving' credit to start making impacts from DAY 1

https://www.b1g1.com/businessforgood/join-us

Connect with Paul Dunn

Follow on Twitter
Connect on Facebook
B1G1 website

Connect with Stacey Kehoe:
Review on iTunes

Connect with Stacey Kehoe on LinkedIn
Visit the Get Online Book Website
Purchase the Book on Amazon
Take the Digital Marketing Test
Could your digital marketing perform better?

Paul Dunn is a 4-time TEDx speaker. He is a Senior Fellow in one of the World's Leading Think Tanks and consults to and mentors leading-edge businesses around the world.

He has built, and sold businesses, and his training programs have been used by an estimated 226,000 companies around the world and he continues to push the boundaries.

He has been featured in Forbes Magazine alongside Sir Richard Branson in a global piece on 'disrupters' in business.

***3 Attention Grabbers***

👉 Be a Purpose Driven Leader: Be a part of something bigger, we are all at our best when we're giving.

👉 Ethical Marketing: Surprise and delight your customers, create a special moment for your customers rather than using your 'social impact' as a sales tactic.

👉 Leverage: Look for opportunities to collaborate and create a ripple effect.

Join B1G1 with our giving code GIVING103 to receive a 'giving' credit to start making impacts from DAY 1

https://www.b1g1.com/businessforgood/join-us

Previous Episode

LIVE Read: #1 Best Selling Book Get Online by Stacey Kehoe

In today's episode, Podcast Host and Author, Stacey Kehoe, does a 'Live Read' of her Amazon #1 Best Selling Book, Get Online.
Many businesses still operate offline, honouring traditional business methods and utilising personal relationships.
🙋 This works to a point but what happens when your market becomes saturated?

🙋 What does it mean for your business when you're forced into #lockdown and have no digital footprint?

🙋 How can you continue to reach your business objectives without a steady stream of leads?

🙋 How can you stand out from the crowd or keep digital-savvy competitors at bay?

🙋 Could a digital marketing pipeline give you an edge over your competition?

The six simple steps in this book will enable you to build an effective digital marketing strategy to complement, support and grow your traditional marketing methods so that you can continue to attract enough leads to sustain consistent and steady growth in your business.
Read Get Online to:

•Debunk common misconceptions about digital marketing and social media
•Plan an effective, sustainable lead-generating marketing strategy in 6 easy steps
•Know how much you should spend on digital marketing to get results Create content that really connects with your audience
•Nurture prospects and convert them into paying customers
If you want to embrace all the opportunities digital marketing provides, this book provides solid, easy-to-understand advice that works.
Connect with Stacey Kehoe:
Review on iTunes

Connect with Stacey Kehoe on LinkedIn
Visit the Get Online Book Website
Purchase the Book on Amazon
Take the Digital Marketing Test
Could your digital marketing perform better?

Next Episode

Which Metrics Should I Be Tracking?

In today's episode, Stacey walks you through the 9 marketing metrics you should be measuring for success.

Simply knowing your page views and click-throughs is not enough; isolated data points might go down well in status meetings, but they can't really tell you if you're getting a good ROI from your marketing spend.

But what, exactly, should you be measuring?