S1E4 - The 6 Steps to Launching a Marketing Pipeline that ACTUALLY WORKS
09/09/18 • 25 min
How do you build and implement a marketing strategy? In this episode, Stacey will walk you through a six step process to building a digital marketing strategy. She developed a methodology called “The Game Changer” which consists of six key steps to develop a pipeline.
The 6C Methodology follows a structure that will allow you as a business owner to grow your client base. It is through understanding how to connect to your ideal customers, create a marketing material to engage them and lead them to the right platform to nourish your relationship with them.
This a method used by Stacey everyday within her agency and has proven real results. So grab your pen and paper, listen and take notes on this episode!
- The 6C Methodology
- Connect
- Value Proposition
- Branding
- Customer Avatar
- Create
- Create Visual,Audio, Written & Action types of content
- Register your IP, Trademarks & Social Media handles
- Use #TheContentWaterfall to Repurpose Content
- Captivate
- What is the Familiarity Principle
- Pay-Per-Click Advertising
- PR Opportunities
- Capture
- Landing Page
- Pop-up Form
- Converse
- Develop Relationships + Give Value
- Use Social Media to Converse with your prospects
- Create an email marketing campaign
- Convert
- Fear of Loss
- Urgency
- Greed
- Indifference
- + Which Marketing Collateral you should use
- Key Points to Connecting to your Audience
- Creating a Stock of Content to Appeal to your Audience
- How to Captivate the Attention of your Customer
- Capture the Contact Info of your Ideal Prospects
- Listening & Converse with your Prospects before You Attempt to Sell to Them
- Impulse Factors to make your Sales Pitch Successful
- Give, give, give, before you try to ask for something in exchange.
- Narrow your niche and focus on a smaller group of prospects
- Organic reach is depreciating quite rapidly. Put marketing budget into advertising in order to get in front of your customers
Resources
How to make exciting email headlines/subject lines
Kristin Marquet on Gaining Publicity, Pitching the Media & Becoming a Trusted Authority
The Vault Contact Information
How do you build and implement a marketing strategy? In this episode, Stacey will walk you through a six step process to building a digital marketing strategy. She developed a methodology called “The Game Changer” which consists of six key steps to develop a pipeline.
The 6C Methodology follows a structure that will allow you as a business owner to grow your client base. It is through understanding how to connect to your ideal customers, create a marketing material to engage them and lead them to the right platform to nourish your relationship with them.
This a method used by Stacey everyday within her agency and has proven real results. So grab your pen and paper, listen and take notes on this episode!
- The 6C Methodology
- Connect
- Value Proposition
- Branding
- Customer Avatar
- Create
- Create Visual,Audio, Written & Action types of content
- Register your IP, Trademarks & Social Media handles
- Use #TheContentWaterfall to Repurpose Content
- Captivate
- What is the Familiarity Principle
- Pay-Per-Click Advertising
- PR Opportunities
- Capture
- Landing Page
- Pop-up Form
- Converse
- Develop Relationships + Give Value
- Use Social Media to Converse with your prospects
- Create an email marketing campaign
- Convert
- Fear of Loss
- Urgency
- Greed
- Indifference
- + Which Marketing Collateral you should use
- Key Points to Connecting to your Audience
- Creating a Stock of Content to Appeal to your Audience
- How to Captivate the Attention of your Customer
- Capture the Contact Info of your Ideal Prospects
- Listening & Converse with your Prospects before You Attempt to Sell to Them
- Impulse Factors to make your Sales Pitch Successful
- Give, give, give, before you try to ask for something in exchange.
- Narrow your niche and focus on a smaller group of prospects
- Organic reach is depreciating quite rapidly. Put marketing budget into advertising in order to get in front of your customers
Resources
How to make exciting email headlines/subject lines
Kristin Marquet on Gaining Publicity, Pitching the Media & Becoming a Trusted Authority
The Vault Contact Information
Previous Episode
S1E3 - Fran Boorman on Using Facebook Live, Documenting Your Journey & Giving without Expectation
Are you utilizing videos for your business? If not, listen now as Stacey and Fran drop actionable steps you can do to market your business.
In today’s episode, Fran Boorman, author, entrepreneur and a mother discuss the potential growth of your business using forums, facebook lives and live events. Fran also shared how after five years, she was able to scale her business by going against the old school networking rule. Nowadays, Fran’s passion is to help startups take their businesses to the next level and developing social enterprise.
- What you will learn from this episode:
- How Fran transitioned from a newly wed to an entrepreneur
- The Good, The Bad, and The Ugly side of Running a Business
- Creating a Facebook group that that transformed into an engaging community that generates leads
- Two reasons why you should use Facebook Live for your business
- How building relationships through live events landed Fran speaking engagements & a new business partner
- What is Goal17 and how Fran got involved in social enterprising
Key Takeaways:
- Utilize Free Resource EG. Facebook Live + save time
- Proof of Concept: Test your market before your create your product or service
- Document Your Journey: Gary Vee says it + so does Fran Boorman - Share your wins, challenges and the reality of your business journey.
Resources
Bounce: The Myth of Talent and the Power of Practice by Matthew Syed
Connect with Fran
Fran B Global Facebook Group - Online Forum
The Vault Contact Information
Next Episode
S1E5 - Fredrik Sandvall on Using Viral Social Media Trends to Improve Visibility of Your Personal Brand & How Helping Others Offers a Great ROI
What is the ROI for helping others? Fredrik Sandvall uses giving and sharing knowledge as part of his marketing strategy.
Fredrik Sandvall is the ultimate dealmaker, who helps businesses and property developers find funding solutions. He is not only finding the money - but more importantly helping with strategic and tactical advice to unlock win-win solutions.
Tune in as Stacey and Fredrik discussed why exchanging time for money is not a great idea, and listen to why coaching and mentoring are NOT the same thing and what he does with video content creation.
What you will learn from this episode:
- How Fredrick manages to provide a consulting services to his business and keep the pipeline full
- Why charging for the solution is better that charging by the hour
- Moaching; the difference between a mentor and a coach
- Tips on building your digital footprint
- How to use speaking opportunities to generate leads
- Ways to get funding solution for your business
Top Three Attention Grabbers:
- Charge for the outcome
- Understand the difference between a coach and a mentor
- Use your personal brand to leverage on your business.
Resources
Million Dollar Consulting by Alan Weiss
Invest in You By Fredrik Sandvall, Ivan Sandvall, Charlie Sandvall
Trust is the new currency
TACTICS
Connect with Fredrik
The Vault Contact Information
Get Online with Stacey Kehoe - S1E4 - The 6 Steps to Launching a Marketing Pipeline that ACTUALLY WORKS
Transcript
In this episode, I am walking you through a six step process to building a digital marketing strategy. There are lots of businesses that have asked me how to build a marketing strategy and how to implement it with everything that's involved. I've actually worked with a methodology that I've developed called the game changer method and essentially, it follows the six key steps to building out a pipeline. I call them the six C's and they are: conne
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