S1E11 - Gary Das on Using your Personal Profile to Build a Business
10/10/18 • 45 min
Gary Das has been in financial service since 2002 and set up his own mortgage brokerage in 2006 at the age of 25. The 2008 credit crunch caused him to diversify before getting back to his passion in 2015 when he and his wife (Ayesha, who was a sole trader at the time) wanted to move home. He couldn’t believe how difficult it was for business owners to find an adequate mortgage, remain tax efficient and obtain the best interest rate.
Today with Stacey, Gary discussed his mission to ensure that business owners, entrepreneurs and people like you, who risk it all to create an outstanding business, are able to buy their dream home or invest in property and secure the correct mortgage without the stress and worry that he went through.
Entrepreneurs, self-employed and freelancers, this episode is for you! Do not miss it!
What you will learn from this episode:
- Biggest mistake Gary made in the early days of his business
- Challenges self-employed people faced when getting a mortgage
- The story behind writing the book “The Self-Employed Mortgage Guide”
- How Gary used his book as a lead generator
- What is the one strategy Gary is doing now to generate organic leads
- Gary’s actionable steps for you to establish yourself as a brand ambassador of your niche
Three Attention Grabbers
- Create a Methodology
- Find your Niche
- People buy from People. Build your Personal Brand
Resources
How to Generate Free Leads Online
Send an email to [email protected] with your home address and mention The Vault’s Podcast and get a FREE signed copy of “The Self-Employed Mortgage Guide”
Connect with Gary
Active Mortgage Information
The Vault Contact Information
Gary Das has been in financial service since 2002 and set up his own mortgage brokerage in 2006 at the age of 25. The 2008 credit crunch caused him to diversify before getting back to his passion in 2015 when he and his wife (Ayesha, who was a sole trader at the time) wanted to move home. He couldn’t believe how difficult it was for business owners to find an adequate mortgage, remain tax efficient and obtain the best interest rate.
Today with Stacey, Gary discussed his mission to ensure that business owners, entrepreneurs and people like you, who risk it all to create an outstanding business, are able to buy their dream home or invest in property and secure the correct mortgage without the stress and worry that he went through.
Entrepreneurs, self-employed and freelancers, this episode is for you! Do not miss it!
What you will learn from this episode:
- Biggest mistake Gary made in the early days of his business
- Challenges self-employed people faced when getting a mortgage
- The story behind writing the book “The Self-Employed Mortgage Guide”
- How Gary used his book as a lead generator
- What is the one strategy Gary is doing now to generate organic leads
- Gary’s actionable steps for you to establish yourself as a brand ambassador of your niche
Three Attention Grabbers
- Create a Methodology
- Find your Niche
- People buy from People. Build your Personal Brand
Resources
How to Generate Free Leads Online
Send an email to [email protected] with your home address and mention The Vault’s Podcast and get a FREE signed copy of “The Self-Employed Mortgage Guide”
Connect with Gary
Active Mortgage Information
The Vault Contact Information
Previous Episode
S1E10 - Marketing AMA
Today Stacey did something different. She was joined by Rachel and Alex, her colleagues from Brandlective.
The Internet has opened up a huge opportunity for small businesses. Twenty five years ago to get your business in front of a large audience you needed a huge marketing budget for billboards, TV advertisements, and radio.
Today, digital marketing has leveled the playing field. Any business can post an update on their social media. They can use small budget compared to a traditional marketing like TV & billboard advertising to get that post in front of their ideal clients.
Now is the time to use these platforms to your advantage. Stacey asked the audience on this Marketing AMA how can she help. We hope you’re ready with your pen and paper to write down FREE marketing advice from Stacey.
What you will learn from this episode:
- How did Stacey develop the Game Changer Methodology?
- Find out what is Stacey’s favorite business tool and resource!
- Is SEO still very important in digital marketing today
- Stacey giving tips on how to expand your followers in Twitter and Instagram if you have a strong reach on Facebook?
- What social media network has the biggest potential to help a brand or business grow?
- What are the qualities of a great marketing professional?
- How does Stacey keep up with digital marketing trends and how does she update her knowledge?
- Is there an ideal number of social media posts per day?
- What is the most challenging thing about being a marketing expert in this day and age?
- Did Stacey have any idea that digital marketing will be as huge as it is today?
- Can a Facebook ad deliver the same result as a billboard?
- Are there still programs or software available to help grow social media followers?
- How does one spot a fake review site?
- Stacey’s recommendation on where to learn more about digital marketing
- If someone wants to study marketing to get a marketing degree, is it best to focus on the digital aspects of such a degree
The Vault Contact Information
Next Episode
S1E12 - The Content Waterfall Process: Repurposing to Get The Most Out of Your Content
Do you ever wonder how some marketers seem to have a never-ending stream of content flowing from their websites and their social media like magic? In this episode, Stacey discusses one of the best ways to up the quantity of your content without spending lots of money or working a 20 hour day.
Stacey has a process which is called “The Content Waterfall”. She runs a workshop on this method every quarter. If you want more information, listen in and check the resources.
Highlights of this episode:
- What is The Content Waterfall Process and how it helped Brandlective create more content for its clients
- Important Parts of Creating a Content Strategy
- Actionable steps you can apply for your business
3 Steps of The Content Waterfall Process
1. THE ORIGINAL STORM: Creating Core Content
Do whatever feels natural. Most information transmitted to the human brain is visual. Photos, videos and graphics will improve engagement on your content.
2. THE BIG SURGE: Repurposing
- Strip off the audio from your video and publish it as a podcast
- If there is a news-worthy topic from the video, write a press release and pitch it to different media outlets or journalists that are appropriate for the industry
- From the original video, aim to cut into 10 short one to two-minute video clips
- Each video snippets can be used as a topic for a 500 - 800-word blog post
- That blog should provide at least 5 core points that can also be inspirit for 5 graphics
- Take the 5 graphic from the blog can be turned into a Slideshare that you can post in LinkedIn
- Each topic that you use for a blog can be redrafted into an e-mail
- Each blog should provide you a minimum of 20 tweets
3. THE MAJOR FLOOD Mass Distribution
Amplify what you produce.
- Videos can be published across LinkedIn, IG T.V., Facebook, Twitter, Instagram, Snapchat, and Facebook Stories
- A blog post published on your website and some third-party websites like Medium.com
- The blogs could also get released as LinkedIn articles and shared from LinkedIn into relevant Linkedin groups
- Images can be submitted to Google images
- Create a Pinterest board for each subject and upload all the images to Pinterest.
+ much much more
Download #TheContentWaterfall Infographic
If you like this episode you’ll love
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