Marina Conway-Gordon: The Real Life of Brands

10/07/20 • 62 min

Today I am joined by Marina Conway-Gordon. A content coach who shows brand leaders and teams how to articulate the real beating heart of the brand online, and how to start talking about the things that really matter to their community.
In late 2018 Marina founded The Real Life of Brands. A Content Consultancy and Media Production Company, which helps brand leaders to raise their profile in an authentic way, using content that highlights real themes and stories.
With previous years spent in marketing content creation, fundraising, media writing and brand documentary through social media, not to mention eight years as a holistic therapist, Marina combines these skills to shine a light on the humans in business and the purpose that drives the brand.
The Real Life of Brands is also growing non promotional platforms for real stories, from behind brands with the aim of fostering more authenticity, and empathy in business.
She's got a lot to say and I'm so excited to have her joining the podcast today.
***3 Attention Grabbers***
👉 Imperfections: Why it's important to be real, open and honest.

👉 Get a visibility buddy: Having accountability helps keep you on track.

👉 Know that expectations are currently low: Not having high end content and production can often be a lot more authentic.

Connect with Marina Conway-Gordon
The Real Life of Brands Website
Follow Marina on Instagram
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Follow Marina on Facebook
Connect with Stacey Kehoe Host of The Get Online Podcast:
Review on iTunes

Connect with Stacey Kehoe on LinkedIn
Visit the Get Online Book Website
Purchase the Book on Amazon
Take the Digital Marketing Test
Could your digital marketing perform better?

👉 Get a visibility buddy: Having accountability helps keep you on track.

👉 Know that expectations are currently low: Not having high end content and production can often be a lot more authentic.

Previous Episode

SWOT Analysis with Stacey Kehoe

What is a SWOT Analysis?

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. A SWOT Analysis is a technique for assessing these four aspects of your business.

You can use SWOT Analysis to make the most of what you've got, to your organisation's best advantage. You can reduce the chances of failure, by understanding what you're lacking, and eliminating hazards that would otherwise catch you unawares.

Better still, you can start to craft a strategy that distinguishes you from your competitors, so that you are able to compete successfully in your market.
In today's episode Stacey explores how to create a SWOT Analysis. Identify your strengths, consider your weaknesses, claim opportunities, and anticipate threats.

Connect with Stacey Kehoe:
Review on iTunes

Connect with Stacey Kehoe on LinkedIn
Visit the Get Online Book Website
Purchase the Get Online Book on Amazon
Take the Digital Marketing Test
Could your digital marketing perform better?

Next Episode

Disruptive Marketing: How to Capture your Audience's Attention

Today's episode is a repurposed webinar that I did with Small Business Britain and BT Skills For Tomorrow. #TheContentWaterfall, which many of you will be familiar with by now, is a repurposing methodology that we use here at my marketing agency Brandlective. In this podcast, I have followed this process by stripping off the audio from the webinar and sharing it here with you.
Do you play it safe or take risks with disruptive marketing messages? If your social media accounts and marketing brochures bore your customers, they have no reason to do business with you. In this podcast, we cover how to use a bold marketing approach to get you more sales for less advertising resources & cost.