Connecting Craft Brewery Finance and Marketing

05/09/22 • 74 min

This is a special episode where Kary and I each sit in the "interviewee" seat, fielding questions from one another. All in an effort to shed some light on how brewery finance and marketing are interconnected.
Kary Shumway is a CPA, former CFO for a beer distributor and current CFO for Wormtown Brewery in Worcester, MA.

He has spent the last 20 years using finance to help improve financial results for his beer business. Now, he's helping other craft breweries do the same.
Learn more about Kary and how he can help your brewery with financial training, courses, and coaching at craftbreweryfinance.com

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized

Previous Episode

Improving Your Brewery's Instagram and Photography

Kendra is a mom of 2, photographer and educator. In 2012 she started her first business, Paisley Layne Photography, and everything changed. What started as a hobby alongside her teaching career quickly turned into a successful business. In 2017 she left her teaching career behind to run her photography business and start the Girl Means Business brand + podcast.
Now she helps people take their business from survival-mode to success-mode using the same relationship marketing strategies that have been the foundations for her business success.
Learn more about Kendra at girlmeansbusiness.com
Free Resource from Kendra: girlmeansbusiness.com/emailkit
One of the best ways to grow your business is with email marketing. If you are brand new to email, this Email Starter Kit will walk you through the 4 steps to get started, along with templates for creating your first lead magnet and welcome series.

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized

Next Episode

Turn Glances Into Interest with Your Brewery's Copywriting

Good copy will increase brand awareness and drive sales by helping you tell compelling stories to your customers. To help us understand more about how to write good copy, we invited Cleo onto the show.
Cleoniki Kesidis is a copywriter with two years of writing experience. She writes vibrant, compelling marketing materials that spark emotion and drive action. Built on storytelling skills and an analytical approach to marketing, her copy turns glances into interest and interest into sales.
She's the founder of CEK Copywriting, learn more at cekcopywriting.com.

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized