Episode 0026 | Life After Crowdfunding: Amazon & Jungle Scout

04/24/19 • 36 min

Get Funded Today: The Funded Today Podcast

In this episode, we have a wonderful guest—Greg Mercer, who is the founder of Jungle Scout. We’re going to discuss how tools like Jungle Scout can give you an edge over your competition on Amazon.

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⭐ During this episode, we detail these takeaways:

1. Pursue your passions for work, as long as you can earn a living from them—and, after you’ve achieved financial stability, you can focus more on working for fun than for profit.

2. Entrepreneurship requires persistence despite failure, and benefits from a mentality of both abundance and generosity.

3. Amazon is poised to continue leading its industry for the foreseeable future, and has increasingly favored third-party sellers.

4. Jungle Scout aids Amazon sellers with tools like referrals to experts, comparisons of how well specific products are selling, intelligence on foreign manufacturers, and research about listing keywords.

5. Offering new products is the best way to keep your Amazon business growing, as optimizing Amazon listings boosts sales but also yields diminishing returns.

✍️ Click here for this episode’s complete show notes!

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👉 We want to help as many people as we can; so, if this podcast helps you, then we urge you to please...

• Subscribe to it on our website so that you don't miss an episode!

• Discuss it in our private Facebook group with us and fellow entrepreneurs! Join this group to network for success and to get personalized answers to all of your business questions!

• Review it on iTunes to help us reach more people who need it!

• And tell all of your associates who might benefit from it!

We rely on YOU to help spread the word!!!

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⭐ During this episode, we detail these takeaways:

1. Pursue your passions for work, as long as you can earn a living from them—and, after you’ve achieved financial stability, you can focus more on working for fun than for profit.

2. Entrepreneurship requires persistence despite failure, and benefits from a mentality of both abundance and generosity.

3. Amazon is poised to continue leading its industry for the foreseeable future, and has increasingly favored third-party sellers.

5. Offering new products is the best way to keep your Amazon business growing, as optimizing Amazon listings boosts sales but also yields diminishing returns.

✍️ Click here for this episode’s complete show notes!

----------------------------------------------------------------

👉 We want to help as many people as we can; so, if this podcast helps you, then we urge you to please...

• Subscribe to it on our website so that you don't miss an episode!

• Discuss it in our private Facebook group with us and fellow entrepreneurs! Join this group to network for success and to get personalized answers to all of your business questions!

• Review it on iTunes to help us reach more people who need it!

• And tell all of your associates who might benefit from it!

We rely on YOU to help spread the word!!!

Previous Episode

Episode 0025 | Life After Crowdfunding: Amazon Presentation

In this episode, we are continuing our “Life After Crowdfunding” series by discussing how to make big money on Amazon by optimizing your listings. Let’s jump right in...

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⭐ During this episode, we detail these takeaways:

1. Amazon listing titles should include the brand, the model, its attributes, and its benefits, while incorporating appropriate keywords for SEO determined through research.

2. Amazon listing bullet-points should each introduce a single concept in ALL CAPS and then detail that concept in a paragraph that both sells and aids SEO, providing information that’s thorough enough that potential customers don’t need to look elsewhere for it.

3. Amazon sellers should register for a U. S. trademark so that they can register their brand with Amazon, which will enable them to control how distributors present their product, and also to enhance their own listing with branded content.

4. Amazon listings should incorporate “enhanced branded content,” which should typically include a main high-resolution “hero” image on a white background, plus seven additional images showing its size and/or usage (including “lifestyle” shots), along with a pitch video.

5. Amazon sellers should actively solicit (but not incentivize) reviews from crowdfunding backers and/or Amazon customers, which will boost sales while identifying problems.

6. Amazon listings should generally render it as easy as possible for customers to buy.

7. In optimizing your Amazon listing, you should focus firstly on maximizing its conversion rates so that it sells as effectively as possible, secondly on maximizing its SEO to attract “organic” traffic as effectively as possible, and thirdly on perfecting your marketing (which we may present in a future episode) to attract referral traffic as effectively as possible.

✍️ Click here for this episode’s complete show notes!

----------------------------------------------------------------

👉 We want to help as many people as we can; so, if this podcast helps you, then we urge you to please...

• Subscribe to it on our website so that you don't miss an episode!

• Discuss it in our private Facebook group with us and fellow entrepreneurs! Join this group to network for success and to get personalized answers to all of your business questions!

• Review it on iTunes to help us reach more people who need it!

• And tell all of your associates who might benefit from it!

We rely on YOU to help spread the word!!!

Next Episode

Episode 0027 | Life After Crowdfunding: e-Commerce Basics

In this episode, we’re circling back around to our extremely popular “Life After Crowdfunding” series with perhaps our most practical episode in the series so far, which is about how to turn your website into a cash machine. Let’s dive right in!

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⭐ During this episode, we detail these takeaways:

1. Entrepreneurs should reject “entremyopia” to embrace realistic expectations, including that all startups will face challenges, but that greater challenges can potentially precede greater rewards.

2. It’s good to offer your product/service on your website, but it’s better to enhance that website with effective analytics code, optimized sales media that emphasizes your unique selling proposition (USP) to maximize your website’s conversion rate (which is typically 1%-4%), and both SEO and persuasive marketing (which will be harder to do profitably for cheaper items) through ads, e-mail, affiliates, et cetera, to help draw paying traffic to itself.

3. Collecting customers’ e-mailing addresses and then remarketing to them via e-mail can help you to build a beneficial long-term business relationship with them while obtaining additional sales from them at low cost, all of which can maximize their lifetime revenue to your business.

4. Your initial business goal should be to achieve profitability through a breakeven CPA at minimum, which will be worse than it was on Kickstarter and may require you to spend capital at-a-loss for a while to build a sizable-enough customer base—and you should wait until your business is more mature before starting to develop its branding, which yields results that are harder to quantify.

5. Your business can grow better by offering multiple products/services through multiple channels with multiple payment methods, et cetera, and offering cross-sells, upsells, et cetera.

✍️ Click here for this episode’s complete show notes!

----------------------------------------------------------------

👉 We want to help as many people as we can; so, if this podcast helps you, then we urge you to please...

• Subscribe to it on our website so that you don't miss an episode!

• Discuss it in our private Facebook group with us and fellow entrepreneurs! Join this group to network for success and to get personalized answers to all of your business questions!

• Review it on iTunes to help us reach more people who need it!

• And tell all of your associates who might benefit from it!

We rely on YOU to help spread the word!!!