Episode 0018 | Platform: Kickstarter versus Indiegogo

02/20/19 • 28 min

Get Funded Today: The Funded Today Podcast

In this episode, we’re finally going to answer the age-old question that we probably get asked just as much as anything and, until this point, there’s never been a direct, straightforward answer to. The question: “Which platform should I choose for launching my campaign—Indiegogo or Kickstarter?” The answer might surprise you...

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⭐ During this episode, we detail these takeaways:

1. Evaluate your project’s suitability for rewards-based crowdfunding before choosing a platform, which is currently either Kickstarter or Indiegogo.

2. Indiegogo will both treat creators better and support creators actively, whereas Kickstarter will demand higher standards that please backers and earn their trust.

3. Identical projects will always raise money significantly better on Kickstarter than on Indiegogo, as hard data proves, enough that some failing campaigns will enjoy success merely by transitioning platforms from Indiegogo to Kickstarter.

4. Unless comparative statistics change dramatically, always campaign on Kickstarter if possible, and Indiegogo only as a backup option.

5. If your campaign succeeds on Kickstarter, then consider transitioning afterward to Indiegogo InDemand to raise additional pledges until fulfillment.

✍️ Click here for this episode’s complete show notes!

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👉 We want to help as many people as we can; so, if this podcast helps you, then we urge you to please...

• Subscribe to it on our website so that you don't miss an episode!

• Discuss it in our private Facebook group with us and fellow entrepreneurs! Join this group to network for success and to get personalized answers to all of your business questions!

• Review it on iTunes to help us reach more people who need it!

• And tell all of your associates who might benefit from it!

We rely on YOU to help spread the word!!!

----------------------------------------------------------------

⭐ During this episode, we detail these takeaways:

1. Evaluate your project’s suitability for rewards-based crowdfunding before choosing a platform, which is currently either Kickstarter or Indiegogo.

2. Indiegogo will both treat creators better and support creators actively, whereas Kickstarter will demand higher standards that please backers and earn their trust.

4. Unless comparative statistics change dramatically, always campaign on Kickstarter if possible, and Indiegogo only as a backup option.

5. If your campaign succeeds on Kickstarter, then consider transitioning afterward to Indiegogo InDemand to raise additional pledges until fulfillment.

✍️ Click here for this episode’s complete show notes!

----------------------------------------------------------------

👉 We want to help as many people as we can; so, if this podcast helps you, then we urge you to please...

• Subscribe to it on our website so that you don't miss an episode!

• Discuss it in our private Facebook group with us and fellow entrepreneurs! Join this group to network for success and to get personalized answers to all of your business questions!

• Review it on iTunes to help us reach more people who need it!

• And tell all of your associates who might benefit from it!

We rely on YOU to help spread the word!!!

Previous Episode

Episode 0017 | Achieving Goals like Multimillionaires

In this episode, we are going to talk about goal-setting. Zach has spent a lot of time reading about goals, and so has Thomas; in fact, Thomas focused some of his Master’s Degree studies on goal-setting. But, today, we aren’t going to talk about what the academics, PhDs, or pundits say; instead, we are going to show you how Zach and Thomas actually set and achieve goals for their own personal and business lives to reach the success that they’ve had, and how you can do it, too.

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⭐ During this episode, we detail these takeaways:

1. We should set goals not only on special occasions but regularly, and not merely for business but for all aspects of our lives.

2. We can’t control everything, but we should accept responsibility for what’s within our stewardship, set goals to improve it as best as we can, and exercise faith in our ability to do so.

3. Goals should be lofty but achievable, “stretching” us without overwhelming us, and can be divided into a series of smaller objectives.

4. Goals should not be abstract thoughts but concrete statements in physical form that involve doing something measurable for specific people for specific reasons by a specific deadline.

5. We achieve our goals better whenever we render ourselves accountable not only to ourselves but also to others for achieving them, especially as we review/report our progress regularly (perhaps as part of a morning routine) with those to whom we are accountable.

6. We should set goals according to timeless universal principles, but also customized to our own individual personalities.

7. We shouldn’t demand immediate perfection at both setting and achieving our goals, but should persistently both reevaluate and improve our habits over time.

✍️ Click here for this episode’s complete show notes!

----------------------------------------------------------------

👉 We want to help as many people as we can; so, if this podcast helps you, then we urge you to please...

• Subscribe to it on our website so that you don't miss an episode!

• Discuss it in our private Facebook group with us and fellow entrepreneurs! Join this group to network for success and to get personalized answers to all of your business questions!

• Review it on iTunes to help us reach more people who need it!

• And tell all of your associates who might benefit from it!

We rely on YOU to help spread the word!!!

Next Episode

Episode 0019 | Profiting from the Kickstarter Algorithm

In this episode, we are going to show you how you can capitalize on Kickstarter’s more powerful tool—perhaps their most powerful tool—the Kickstarter algorithm...

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⭐ During this episode, we detail these takeaways:

1. Pre-launch marketing (including mobilizing one’s personal contacts) can greatly boost a project’s popularity rankings on its launch day.

2. Kickstarter’s Trending (or Popular) page ranks campaigns primarily on recent backers-per-day, but also on other factors like conversion rates, video embeds, and video plays, but not on funds raised.

3. Kickstarter’s Magic algorithm is its default way to sort projects; it seemingly depends upon many complicated factors, and is highly volatile.

4. Kickstarter’s Projects We Love include campaigns that have found favor with one of Kickstarter’s many employees, and this subjective status can sometimes attract tens-of-thousands of dollars in additional pledges.

5. Higher rankings increase platform visibility, which draws more “organic” traffic, which synergizes with traffic from marketing to magnify pledges.

6. Facebook ads are easier to optimize and/or scale than Google ads.

7. Most crowdfunding backers are not first-timers but have backed other projects previously.

✍️ Click here for this episode’s complete show notes!

----------------------------------------------------------------

👉 We want to help as many people as we can; so, if this podcast helps you, then we urge you to please...

• Subscribe to it on our website so that you don't miss an episode!

• Discuss it in our private Facebook group with us and fellow entrepreneurs! Join this group to network for success and to get personalized answers to all of your business questions!

• Review it on iTunes to help us reach more people who need it!

• And tell all of your associates who might benefit from it!

We rely on YOU to help spread the word!!!