Episode 0007 | Crowdfunding Presentation: Page Design
12/05/18 • 44 min
In this episode, we’re taking a deeper dive into presentation. Ever wondered how to design the perfect page? Want to know the best way to structure your rewards for your campaign? Want to know the perfect number of rewards you should offer? If so, this master class is for you!
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⭐ During this episode, we detail these takeaways:
1. It can help to imitate successful campaign presentations, but don’t presume that the most-funded campaigns must also have the most effective pitches, because such campaign media may be redesigned mid-campaign (and not always wisely), and also because total funds raised depends upon more factors than presentation alone.
2. Discussing your project with real people long before you launch your campaign can help you to develop a sense of how to most effectively pitch your product to potential backers.
3. Your campaign page’s sales pitch should load quickly to avoid losing viewers, start powerfully to persuade viewers that it’ll be worth their time to continue reading and/or skimming further, and then continue in a manner that’s easy for viewers (including non-native English speakers) to both navigate and understand, spurning needless complexity and/or marketing hype to embrace both short sentences and plain language.
4. You should customize your pitch to likely backers through persuasive copywriting (which is more vital than good visuals) that focuses primarily upon the benefits that you’re offering viewers, and secondarily upon other factors like costs and/or your team.
5. As a startup, focus on basics like both traffic and conversions, and on presenting your team as likable and competent and trustworthy, but don’t worry about your company’s branding until it’s much further developed.
6. After your campaign launches, test everything about your design (as best as you can) and alter it as needed in response to data rather than speculation.
7. Your campaign marketing exists to bring traffic to your campaign page, and your campaign media exists to convert traffic into backers, but neither is as important as your product-and-price.
✍️ Click here for this episode’s complete show notes!
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👉 We want to help as many people as we can; so, if this podcast helps you, then we urge you to please...
• Subscribe to it on our website so that you don't miss an episode!
• Discuss it in our private Facebook group with us and fellow entrepreneurs! Join this group to network for success and to get personalized answers to all of your business questions!
• Review it on iTunes to help us reach more people who need it!
• And tell all of your associates who might benefit from it!
We rely on YOU to help spread the word!!!
In this episode, we’re taking a deeper dive into presentation. Ever wondered how to design the perfect page? Want to know the best way to structure your rewards for your campaign? Want to know the perfect number of rewards you should offer? If so, this master class is for you!
----------------------------------------------------------------
⭐ During this episode, we detail these takeaways:
1. It can help to imitate successful campaign presentations, but don’t presume that the most-funded campaigns must also have the most effective pitches, because such campaign media may be redesigned mid-campaign (and not always wisely), and also because total funds raised depends upon more factors than presentation alone.
2. Discussing your project with real people long before you launch your campaign can help you to develop a sense of how to most effectively pitch your product to potential backers.
3. Your campaign page’s sales pitch should load quickly to avoid losing viewers, start powerfully to persuade viewers that it’ll be worth their time to continue reading and/or skimming further, and then continue in a manner that’s easy for viewers (including non-native English speakers) to both navigate and understand, spurning needless complexity and/or marketing hype to embrace both short sentences and plain language.
4. You should customize your pitch to likely backers through persuasive copywriting (which is more vital than good visuals) that focuses primarily upon the benefits that you’re offering viewers, and secondarily upon other factors like costs and/or your team.
5. As a startup, focus on basics like both traffic and conversions, and on presenting your team as likable and competent and trustworthy, but don’t worry about your company’s branding until it’s much further developed.
6. After your campaign launches, test everything about your design (as best as you can) and alter it as needed in response to data rather than speculation.
7. Your campaign marketing exists to bring traffic to your campaign page, and your campaign media exists to convert traffic into backers, but neither is as important as your product-and-price.
✍️ Click here for this episode’s complete show notes!
----------------------------------------------------------------
👉 We want to help as many people as we can; so, if this podcast helps you, then we urge you to please...
• Subscribe to it on our website so that you don't miss an episode!
• Discuss it in our private Facebook group with us and fellow entrepreneurs! Join this group to network for success and to get personalized answers to all of your business questions!
• Review it on iTunes to help us reach more people who need it!
• And tell all of your associates who might benefit from it!
We rely on YOU to help spread the word!!!
Previous Episode
Episode 0006 | The 7 P’s for Crowdfunding Success
In this episode, we are going to go over “The 7 P’s for Crowdfunding Success.” These 7 P’s are Product, Platform, Presentation, Promotion, Price, Probability, and People. Find out why these 7 P’s are critical to having a successful campaign launch.
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⭐ During this episode, we detail these takeaways:
1. Your most vital factor in your crowdfunding campaign’s success (or failure) is always your product or service, so strive to offer a worthy one.
2. Even a worthy product/service won’t sell if it’s too costly, it’s better for pricing to err on the high side (and correct downward) than on the low side (and correct upward), and it’s helpful to show people that they need to pledge NOW in order to avoid paying more.
3. Although your product/service is vital, YOU serve as a supporting factor, as backers need to feel that you are sufficiently likable, passionate, competent, et cetera, that they can trust you to fulfill your promises to them.
4. Some projects are ill-suited for rewards-based crowdfunding, while the rest will raise funds more easily on Kickstarter than on Indiegogo.
5. Effective presentation can multiply success, and your media (video and page) is more important than your marketing.
6. Promotion involves reaching out to the best audiences while effectively persuading them to come view your presentation, and crowdfunding marketing techniques may include advertisements, cross-promotions, affiliate marketing, and/or public relations.
7. Potential backers are likelier to pledge when they feel confident that your campaign will succeed, which is why success breeds success in crowdfunding.
✍️ Click here for this episode’s complete show notes!
----------------------------------------------------------------
👉 We want to help as many people as we can; so, if this podcast helps you, then we urge you to please...
• Subscribe to it on our website so that you don't miss an episode!
• Discuss it in our private Facebook group with us and fellow entrepreneurs! Join this group to network for success and to get personalized answers to all of your business questions!
• Review it on iTunes to help us reach more people who need it!
• And tell all of your associates who might benefit from it!
We rely on YOU to help spread the word!!!
Next Episode
Episode 0008 | Crowdfunding Presentation: Video Production
In this episode, for one final time, we’re rounding out our presentation series and focusing on your crowdfunding video. Ever wondered how to make the perfect video that also converts? Want to know the best ways to use video to tell the story of your product to build your own raving fans? Boy, do we have a good one for you today, then!
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⭐ During this episode, we detail these takeaways:
1. The most important part of campaign videography is good scriptwriting, which can start when you honestly compose your true story, practice sharing your story with others, and obtain as much honest feedback about your story as possible in order to perfect it—and, by perfecting it before filming it, you can avoid expensive revisions.
2. The purpose of a campaign video is to initially hook viewers, then tell them an engaging true story (without distractions) within 1-2 minutes that elicits emotion through conflicts that are ultimately resolved by the product being offered, also introduce the creator if possible, and finally present a strong call-to-action that motivates viewers to pledge.
3. Effective presentation (especially through campaign videography) is even more important than effective promotion, because bringing traffic to a campaign page is pointless if that traffic doesn’t convert readily into pledgers.
✍️ Click here for this episode’s complete show notes!
----------------------------------------------------------------
👉 We want to help as many people as we can; so, if this podcast helps you, then we urge you to please...
• Subscribe to it on our website so that you don't miss an episode!
• Discuss it in our private Facebook group with us and fellow entrepreneurs! Join this group to network for success and to get personalized answers to all of your business questions!
• Review it on iTunes to help us reach more people who need it!
• And tell all of your associates who might benefit from it!
We rely on YOU to help spread the word!!!
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