
#FuturePRoof: Rethink and reconnect
05/11/21 • 20 min
#FuturePRoof: Rethink and reconnect
WithStephen and Sarah Waddington
The Conservatives had a good local election last week however Labour seems more disconnected than ever. Meanwhile the SNP has extended its lead in Scotland and is demanding a second vote on independence.
Actor, director and writer Noel Clarke was awarded the prize for outstanding British contribution to cinema by the British Academy of Film and Television Arts (BAFTA). Two weeks earlier BAFTA was informed about the existence of several allegations of verbal abuse, bullying and sexual harassment.
Income for the top 150 agencies was down 4.3% to £1.36 billion in 2020 compared to £1.42 billion in 2019, according to PRWeek. However more than 50 agencies launched during the COVID-19 pandemic between January 2020 to March 2021.
The PRCA UK National Conference: Communications and influence in the post-pandemic erais planned as an in-person event on 8 July. The CIPR (19 May) and PRFest (14-18 June) have also announced conferences on sustainability. Both are virtual.
ESG is both a label and an organising principle that represents everything about people and the planet. A new report by Stephen and Dr Jon White, published by Vuelio, explores the role of PR in supporting planning, horizon scanning, metrics and reporting.
David Gallagher and John O’Brien’s book Truth Be Told is Stephen’s recommendation of the month. Sarah’s shout out is for Rich Leigh and the team at RadioActive who have organised meetups in London and Manchester on 1 and 22 July respectively.
www.futureproofingcomms.co.uk/
Thanks so much for listening to our #FutureProof podcast. Moving forwards, we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us.
We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest.
So, what are you waiting for? Come on over!
Click here to follow!
#FuturePRoof: Rethink and reconnect
WithStephen and Sarah Waddington
The Conservatives had a good local election last week however Labour seems more disconnected than ever. Meanwhile the SNP has extended its lead in Scotland and is demanding a second vote on independence.
Actor, director and writer Noel Clarke was awarded the prize for outstanding British contribution to cinema by the British Academy of Film and Television Arts (BAFTA). Two weeks earlier BAFTA was informed about the existence of several allegations of verbal abuse, bullying and sexual harassment.
Income for the top 150 agencies was down 4.3% to £1.36 billion in 2020 compared to £1.42 billion in 2019, according to PRWeek. However more than 50 agencies launched during the COVID-19 pandemic between January 2020 to March 2021.
The PRCA UK National Conference: Communications and influence in the post-pandemic erais planned as an in-person event on 8 July. The CIPR (19 May) and PRFest (14-18 June) have also announced conferences on sustainability. Both are virtual.
ESG is both a label and an organising principle that represents everything about people and the planet. A new report by Stephen and Dr Jon White, published by Vuelio, explores the role of PR in supporting planning, horizon scanning, metrics and reporting.
David Gallagher and John O’Brien’s book Truth Be Told is Stephen’s recommendation of the month. Sarah’s shout out is for Rich Leigh and the team at RadioActive who have organised meetups in London and Manchester on 1 and 22 July respectively.
www.futureproofingcomms.co.uk/
Thanks so much for listening to our #FutureProof podcast. Moving forwards, we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us.
We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest.
So, what are you waiting for? Come on over!
Click here to follow!
Previous Episode

#FuturePRoof podcast: lockdown eases in England
#FuturePRoof podcast: lockdown eases in England
WithStephen and Sarah Waddington
Report backlash: A commission on Race and Ethnic Disparities report claims that the UK "no longer" has a system rigged against people from ethnic minorities. Denial doesn’t help anyone
Hybrid workplace: Employers reporting increased productivity benefits from homeworking compared to last summer according to the CIPD. We’ve found our home working rhythm
Shocking social: Amazon has gone on the offensive last week replying directly to critical tweets. 'Fake' Twitter users have rushed to Amazon's defense over unions and working conditions
Audio copycat: Clubhouse launched as a social audio platform in April 2020. Then Facebook and Twitter created live audio meeting rooms. Now startup Ping Pong allows audio and video messages to be shared in messaging channels
Silencing social: Facebook has followed Twitter in allowing users to limit who can respond to posts. The goal is the make social media a safe space but could limit public discourse
Volkswagen fools: April Fools was cancelled this year apart from Volkswagen which rebranded as Voltswagen. The results were predictable
Round-up: Elizabeth Bananuka has launched the #TheXec leadership scheme for Black, Asian, Mixed Race & Ethnic Minority PR & comms. New books published from John O'Brien and David Gallagher on purpose, and Jenni Field on internal communications
www.futureproofingcomms.co.uk/
Thanks so much for listening to our #FutureProof podcast. Moving forwards, we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us.
We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest.
So, what are you waiting for? Come on over!
Click here to follow!
Next Episode

#FuturePRoof podcast: Socially Mobile launch
#FuturePRoof podcast: Socially Mobile launch
With Stephen and Sarah Waddington
In this latest edition of the #FuturePRoof podcast we discuss:
- Big news as Sarah is awarded a CBE for services to public relations and the voluntary sectors in the Queen’s Birthday Honours.
- The launch of Socially Mobile – we’d love your support and will shortly be recruiting assessors – please watch this space and get involved.
- Research from the National Centre for Universities and Business and the University of Cambridge shows the pandemic has caused a hiatus in R&D and innovation. The findings are a matter for concern considering the necessary role of innovation and R&D as the UK moves to strengthen its position as a global science superpower, as set out in the 2021 Queen’s Speech.
- The lockdown boom for agency startups following publication of the latest Wadds Inc. report.
- The federal government in Nigeria has banned Twitter. It has serious implications for democracy and public discourse.
- The Brandwatch Customer Loyalty Report published in conjunction with GWI is worth a look for retailers wanting to know which issues they should be focusing on in 2021.
- Ethics – the good, bad and the ugly of recent corporate behaviour.
www.futureproofingcomms.co.uk/
Thanks so much for listening to our #FutureProof podcast. Moving forwards, we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us.
We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest.
So, what are you waiting for? Come on over!
Click here to follow!
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