The Creative and Relational Come Together (Feat. Rosa Hu, Yotpo)

10/22/21 • 45 min

Future Commerce

Building a New Type of Relationship

“For the future of commerce to thrive, brands must be able to own those direct relationships with their customers.” -Rosa
In recent news, Yotpo and Shopify have joined in a platform partnership to help accelerate Yotpo’s growth and ultimately empower merchants to grow their relationships with consumers.
“It’s never been more important than now to truly understand your customer. This partnership with Shopify allows us to grow that relationship and loyalty with customers.” -Rosa
How does Yotpo provide more value to customers compared to others? It’s the little things. Packaging, service, 24-hour chat help, and more. They work on delivering their promise to their merchants.
When you give your customers choice and let them give the opportunity to set their values, they’ll feel a mutual value exchange. In the end, you will be better off because you will be using tools to build empathy rather than using tools to engage.
We are needing a new type of marketer. The creative and the relational need to come together. This new marketer focuses on loyalty and creating relationships with customers at the same time.
“Even if your customers are shopping in-store, you need to make sure you’re tying their online and in-store experience together. They need to stay connected” -Rosa

Associated Links:

Learn more about Rosa Hu, and Yotpo
Listen to our other episodes of Future Commerce
Check out our latest report: Nine by Nine
Subscribe to Insiders

Have any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Building a New Type of Relationship

“For the future of commerce to thrive, brands must be able to own those direct relationships with their customers.” -Rosa
In recent news, Yotpo and Shopify have joined in a platform partnership to help accelerate Yotpo’s growth and ultimately empower merchants to grow their relationships with consumers.
“It’s never been more important than now to truly understand your customer. This partnership with Shopify allows us to grow that relationship and loyalty with customers.” -Rosa
How does Yotpo provide more value to customers compared to others? It’s the little things. Packaging, service, 24-hour chat help, and more. They work on delivering their promise to their merchants.
When you give your customers choice and let them give the opportunity to set their values, they’ll feel a mutual value exchange. In the end, you will be better off because you will be using tools to build empathy rather than using tools to engage.
We are needing a new type of marketer. The creative and the relational need to come together. This new marketer focuses on loyalty and creating relationships with customers at the same time.
“Even if your customers are shopping in-store, you need to make sure you’re tying their online and in-store experience together. They need to stay connected” -Rosa

Associated Links:

Learn more about Rosa Hu, and Yotpo
Listen to our other episodes of Future Commerce
Check out our latest report: Nine by Nine
Subscribe to Insiders

Have any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Previous Episode

In-Store is the Next Frontier for Digital (Feat. Roland Gossage, CEO of GroupBy Inc.)

The Modernity of Site Search

We recount Brian’s visit to Aime Leon Dore’s flagship store in Soho, talk about the store design, the need for physical retail for “anchoring” the ultimate vision of a brand.
We contrast the store design of ALD with another Soho shopping experience: Shinola.
The future of digital requires having a physical experience. Brian’s ALD experience will likely drive future digital purchases.
We’re in a brave new world of being introduced to brands. Price doesn’t matter anymore. User accessibility is what’s important.
“In-store is the next frontier for digital.”- Brian
There is still a lot of opportunity to optimize the experience for shoppers, if stores are able to create a seamless instore and online experience there would be a lot more growth.
GroupBy’s Roland Gossage joins the show to talk about the past, present, and future of customer journey orchestration, and the tools that help us do that today. The GroupBy Product Discovery Platform powered by Google Cloud Retail AI drives the world’s most relevant and highly converting eCommerce websites.
In the beginning days of eCommerce, it was all about working to create an online experience and seeing it would work. Now, twenty years later, the game has changed.
“80% of clients who hit a website that have a poor user experience are likely to never return. So the stakes are much higher.” -Roland
The market is ready for a plunge. It’s getting bigger and better. Bringing in new waves of technology helps all parts of the market.
“The old analogy was garbage in, garbage out and that still exists today. We realized upfront that we had to solve the data problem first. So we had to create the golden record.” -Roland

Associated Links:

The Twitter post of Brian’s shirt from Aime Leon Dore
Learn more about Roland Gossage, and GroupBy Inc.
Get our latest report: Nine by Nine
Subscribe to Insiders
Listen to our other episodes of Future Commerce

Have any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Next Episode

“The Beer Distribution Game” - A Twitter Spaces Conversation (w/ Lakhveer Jajj)

Our Inability to Predict Demand

The National Retail Federation predicts a whopping 10.5% increase in holiday spending this year.
Maybe supply chain issues are overblown?
Moselle is on a mission to provide e-commerce businesses with everything they need to create stable and scalable supply chains.
The Beer Distribution Game is really just supply chain 101. If you have shortages or additional lead time in this game, you'll basically run into supply-demand issues. A lot of what's happening now is on the extreme end of it, where there's a lot of individual things in the chain failing or slowing down immensely.
“Unless you have your own boats or private shipping method or have an exclusive way to bring your goods from one part of the world to another, you end up having to work within the existing system. And then when you work in that existing system, it's all about how can I get an edge?” -Lakhveer Jajj
“The inability to predict demand in the physical supply chain is this thing that will never be overcome, our expectations are skewed by online services and that's just not how the physical world works.”- Phillip

Associated Links:

Follow us on Twitter to catch our next Twitter Spaces!
Learn more about Lakhveer Jajj and Moselle
Our episode with Stephan Ango
Check out our most recent report: Nine by Nine
Subscribe to Insiders!
Listen to more episodes of Future Commerce

Have any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!