Episode 164: Changing the Game: Brittney Valles of Guerilla Tacos & Gogo's Tacos

12/17/21 • 32 min

FULL COMP: The Voice of the Restaurant Industry Revolution

Do you remember when you first started in this industry? Do you remember the excitement and the optimism. Back then we believed that anything was possible. What if we never lost that? What could we have achieved?

Today we talk to Brittney Valles. A restaurateur that carving her own path in this industry and, along the way, showing us what's possible when you pair talent and hard work with a brilliant mind and endless optimism.

TIME-STAMPED SHOW NOTES

[2:07] Unconventional mentorship in an unconventional industry

[4:43] The benefits of delegation

[8:45] Getting it right: Creating consistency in inconsistency

[11:15] Creating a brand: The value in saying yes

[12:20] Lessons in partnership: It's a marriage.

[15:10] Pretending to be humble: You'll never get there if you don't put yourself out there

[17:52] Gogo's Tacos: Building a brand that stands for something better

[21:20] Being mission-driven: Intention is everything

[22:22] Pushing back: Defending the cost of doing business well

[26:09] Sticking to your guns: Not everyone is your customer

[29:09] Using influence for the greatest good

[30:05] The power of winging it

For more on Gogo's Tacos and her foundation visit https://www.gogostacos.com
FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

________________________________

CLICK HERE to Chat with Josh

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We have a lot more content coming your way!

Be sure to check out the FULL COMP media universe by visiting:

FULL COMP

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The Playbook

Industry Town Halls

TIME-STAMPED SHOW NOTES

[2:07] Unconventional mentorship in an unconventional industry

[4:43] The benefits of delegation

[8:45] Getting it right: Creating consistency in inconsistency

[11:15] Creating a brand: The value in saying yes

[12:20] Lessons in partnership: It's a marriage.

[15:10] Pretending to be humble: You'll never get there if you don't put yourself out there

[17:52] Gogo's Tacos: Building a brand that stands for something better

[21:20] Being mission-driven: Intention is everything

[22:22] Pushing back: Defending the cost of doing business well

[26:09] Sticking to your guns: Not everyone is your customer

[29:09] Using influence for the greatest good

[30:05] The power of winging it

________________________________

CLICK HERE to Chat with Josh

Free Download: 5 Steps to Achieve a 15% Net Profit

We have a lot more content coming your way!

Be sure to check out the FULL COMP media universe by visiting:

FULL COMP

Restaurant Marketing School

The Playbook

Industry Town Halls

Previous Episode

Episode 163: Creating Timeless Events: Eileen Wayner of Tales of the Cocktail

What's the best event you've ever been to? What made it special? What do you remember most vividly about the experience?

One of my favorites is Tales of the Cocktail in New Orleans, an event as dynamic as the city it was born in. Today we chat with Eileen Wayner, the CEO of the foundation to talk about what it takes to create an event that is as educational as it is entertaining for the last 20 years.

TIME STAMPED SHOW NOTES

[2:18] For the industry, by the industry: determining what's important.

[5:42] The evolution of an event: delivering the world's best cocktail conference

[10:15] Connecting through the rich and robust spirit of New Orleans

[13:15] What makes a great event: inspiring attendance

[18:38] Luring people back to bartending as a career

[20:25] The work we need to do as an industry

[21:22] Looking to the future: what's coming next for Tales of the Cocktail

[23:44] We all thrive when we all thrive: Exploring values and responsibility

[26:55] Why Hospitality is the best industry in the world

That's Eileen Wayner. For more on Tales of the Cocktail visit https://talesofthecocktail.org

FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

________________________________

CLICK HERE to Chat with Josh

Free Download: 5 Steps to Achieve a 15% Net Profit

We have a lot more content coming your way!

Be sure to check out the FULL COMP media universe by visiting:

FULL COMP

Restaurant Marketing School

The Playbook

Industry Town Halls

Next Episode

Episode 165: Going Against the Grain: Celebrity Chef Brian Malarkey

If you want to know the truth, without one ounce of sugarcoating, just call Brian Malarkey. The Celebrity Chef has spent almost two decades betting big on his version of what success looks like. Big venues, high stakes and higher revenues. Post pandemic, where everything is thinking small and capitalizing on a flush economy, he's taking a different path.

In today's episode Brian and I chat about how he got to where he is today and where he thinks we're headed as an industry.

TIME STAMPED SHOW NOTES

[2:10] Learning on someone else's dime: Wisdom on running restaurants

[3:22] Generating Income 101: Decide if you're cooking for the elite or cooking for the masses

[4:19] The benefits of larger venues

[5:05] Crushing the big game: Making it rain in The Roaring 20's (Part II)

[7:18] Brand Awareness: Love me or hate me, they will show up.

[8:24] The Business of Celebrity: Core focuses

[10:50] The key to training your staff for a true hospitality experience

[13:30] New deals: How to bargain with your landlord

[16:57] Opinion: Why ghost kitchens are stupid

[18:14] The steps to achieve success: Studying the playbook