FULL COMP: The Voice of the Restaurant Industry Revolution

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Episode 151: Betting Big on the Future of Restaurant Tech: Noah Glass, founder of Olo

FULL COMP: The Voice of the Restaurant Industry Revolution

11/02/21 • 34 min

Today, Olo is a billion-dollar company with a captivated audience of restaurateurs excited about the future of restaurant tech.

But the story of Olo and its founder, Noah Glass, is far from an overnight success. Noah has spent the last 16 years evangelizing the merits of restaurant tech to an industry unwilling to change. But he never lost hope and he never gave up.

And I can only imagine that a man with that kind of vision and that kind of fortitude must have a clear vision of what’s coming next for all of us. Today we talk about the future of restaurants and restaurant tech.

TIME-STAMPED SHOW NOTES

[2:25] The ripple effect that planted a seed: Lessons learned from Silicon Valley

[5:11] Finding the courage: seizing the opportunity to realize a vision

[8:38] Evolving an ideology: rallying the troops and doing good while doing well.

[11:50] Evolving a leader: the challenges of scaling and having faith in your partners and values.

[16:38] How one restaurant Dallas, TX changed Olo’s framework.

[22:08] Embracing the Digital Age: Is the industry backsliding as we lean into tech?

[24:20] Imagining the future of the restaurant industry:

[27:25] Turning the tables: The kind of restaurant Noah Glass would open.

[31:15] The North Star metric: Customer lifetime value and what it means for your restaurant.

That's Noah Glass. For more on OLO visit https://www.olo.com
FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

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Transform Your Restaurant Into A Media Company: Shawn Walchef founder of Cali Comfort BBQ

FULL COMP: The Voice of the Restaurant Industry Revolution

08/14/20 • 32 min

Every restaurateur knows how important their digital footprint is but who has time for all of that? It’s hard to tweet when you’re backwaiting tables because your busier didn’t show up.

Then the pandemic hits and, like it or not, your entire livelihood is determined by an audience you chose not to grow online.

I found myself in the same boat and worried it was too late.

The good news is that it isn’t and Shawn Walchef of Cali Comfort BBQ is going to tell us exactly how he transformed his restaurant into a BBQ media company.

Click here to download our Restaurant Recovery Guide.

Want to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com/fullcomppodcast to claim your free page and learn more about these powerful tools for your business.

SHOW NOTES

The beginnings of Cali Comfort BBQ
2019 achievements
Cali BBQ relied on digital marketing due to having a non-obvious location
Getting people to care about BBQ, community and craft
Becoming your own PR person
A publicist was out of budget for Cali BBQ
Shawn about books to learn about PR
Focus on finding your own voice
Internet has changed the way traditional business is done
Cali BBQ became a media company when they were struggling in 2008-09
Why the internet is more reliable for marketing
Provides actionable, measurable analytics
Physical ads in newspapers are not as measurable
Creating digital hospitality
Hospitality has a competitive advantage
Connection to customers
Willingness to serve
Having a full-time host is an example of investing in hospitality
Recreating this experience digitally
Responding to online reviews
Interacting no Twitter, Facebook, and Instagram
Proactive mindset to online audience building
The difference between digital marketing and being a media company
Digital marketing is about telling your own story online
Media companies also tell the stories of others
Cali Comfort BBQ share stories within the community
Operators who are willing to be vulnerable online do best
During Covid, operators are sharing their story and struggle
Connecting with the community
The key is reframing your relationship with your smartphone
The pros and cons of outsourcing
Outsourcing enables you more time
You won’t learn as much if you outsource straight away
Shawn originally did all social media, podcast editing, and blogging in house
Now employs blogger and podcast producer
Consumer habits have changed
Pivoting during Covid19
Asking the right questions during this time
Your website is your #1 asset
Be known for what you do best
Book recommendation: Story Brand by Donald Miller
Focusses for getting started in digital marketing
Continuous experimentation is what got Shawn and his company to level it is today
Personalization of digital hospitality
Now is the greatest time to build digital infrastructure for the future
Social media is just one aspect of online marketing

1 Listener

The Best Restaurateur in the World: Will Guidara of Eleven Madison Park

FULL COMP: The Voice of the Restaurant Industry Revolution

10/20/20 • 28 min

If you own and operate the best restaurant in the world does that make you the best restaurateur in the world?

If I didn’t believe that Will Guidara was the best before our conversation I certainly do now. His love of craft and of industry inspired him to create not only a restaurant empire, but to create the Welcome Conference: a platform whereby the hospitality industry can come together to chart a better future for all of us.

Today we chat about what it takes to be the best, the strategy to get there and what's he's doing to make sure we, as an industry, come out of the pandemic stronger than ever.

To learn more about the Welcome Conference go to welcomeconference.org

Click here to download our Restaurant Recovery Guide.

1 Listener

Taking the Entrepreneurial Leap: Gino Wickman, Bestselling Author and Business Coach

FULL COMP: The Voice of the Restaurant Industry Revolution

07/07/20 • 30 min

Not all heroes wear capes, some write books. The books Gino Wickman has written are directly responsible for helping me to create multiple million dollar businesses, become a better leader and find balance within my personal and professional lives. Today we discuss his latest book, the Entrepreneurial Leap, and how we apply those lessons to the hospitality industry.

Click here to download our Restaurant Recovery Guide.

SHOW NOTES

Writing Entrepreneurial Leap
Did not become an entrepreneur until he was 29
Wants to show others the opportunities available to them
The book is in three main parts
Finding out if you are an entrepreneur
Discovering opportunities
Creating a path to success
Hospitality workers are running a business within our businesses
Success of their micro-business means greater success for your business
6 essential entrepreneurial traits
Gino offers an assessment online to discover if you have these traits
Allow your staff to take the quiz if you are comfortable with them taking their own entrepreneurial leap one day
Can be the best employees in the hospitality industry if they stay
Entrepreneurs are generally unemployable
Advice for leading leaders
Lessons from a book called Drive
Give autonomy
Provide guidelines and rules but otherwise, let your team have ownership of their work
Allow mastery
Give them the opportunity to learn the business
Make your staff member feel part of something bigger than themselves
The bigger the problem you solve in the world, the more successful you will be
Get close to the ground and know your customers’ needs
Know your customers better than they know themselves
Evolve to the new needs of customers as the world changes
10-year business cycles
2 great years
6 good years
2 terrible years when you almost go out of business
In another ten years, something else will come
The power of 10-year thinking
Have a 10-year goal but not in great detail
Learning to take action whilst being patient
8 critical entrepreneurial mistakes
Not having a vision
Not spending time with your people
Not knowing your customer
Not staying true to the core
Not knowing your numbers
Not crystalizing roles and responsibilities
Hiring the wrong people
Grabbing the closest people to you is not a good strategy for hiring
Make sure people are in alignment with your core values
Make sure they have the right skill set for the job
Not charging enough
Psychological mistake
Insecurity/lack of confidence
Many businesses barely break-even in the first 3 years
Advice
TED Talk by Casey Brown
Tip from Dan Sullivan - Pick a number that scares you, then add 20%
There are many free resources on the e-leap.com website for budding entrepreneurs
Who inspires Gino

1 Listener

Episode 168: The Sky is the Limit: Yariv Bash of Flytrex

FULL COMP: The Voice of the Restaurant Industry Revolution

01/07/22 • 22 min

If you had a crystal ball and could see the future of our industry, who'd be delivering the food? Did I say who? What is delivering the food? This isn't going to be a show about autonomous automobiles traveling at 1 mile an hour down the sidewalks in your neighborhood, because I just don't see that getting the job done.

Today we're talking with Yariv Bash of Flytrex, a company using arial drones to deliver food for restaurants in the United States today. Let's take a peek into the not so distant future of food delivery.

TIME-STAMPED SHOW NOTES

[2:30] We're going to the moon!: Creating Flytrex

[5:20] The Vision: Hot, orderly, quiet, noninvasive, and affordable.

[6:35] Y'all, It's official; we live in the future: The drone delivery process

[8:32] The logistics: A degree of magnitude more efficient

[9:20] The Simplicity: If you have a driver's license, you're overqualified to operate the system.

[10:42] The future of the future: Who's going to compete with Flytrex?

[11:38] Distance and Timing: Straight lines, no stops, no traffic jams

[12:21] The Cost: Sure beats the pants off of 30% to 3PDs.

[13:02] The Location: Why North Carolina was a win-win place to start

[13:43] The plan: 80 million back yards

[14:18] The Limitations: What if I live in an apartment?

[15:14] The Process of Perfection: Making all the moving parts work for all stakeholders involved

[16:19] The Customer: Reconciling the needs of all involved

[17:15] The Software: Arranging the 1's and 0's to satisfy end-user preferences

[17:55] The Milestones: Federal approvals, Operations, and Tech Regulations

[18:45] Coming to a City Near You: Market considerations

[19:15] The Timeline: Projections for national availability

[20:09] What you need to know as a restaurant owner: This is a win-win-win solution

[20:45] From one dreamer to the millions of dreamers listening: Believe in your vision

For more on Flytrex visit https://www.flytrex.com

FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

________________________________

Free Download: 5 Steps to Achieve a 15% Net Profit

We have a lot more content coming your way!

Be sure to check out the FULL COMP media universe by visiting:

Episode 164: Changing the Game: Brittney Valles of Guerilla Tacos & Gogo's Tacos

FULL COMP: The Voice of the Restaurant Industry Revolution

12/17/21 • 32 min

Do you remember when you first started in this industry? Do you remember the excitement and the optimism. Back then we believed that anything was possible. What if we never lost that? What could we have achieved?

Today we talk to Brittney Valles. A restaurateur that carving her own path in this industry and, along the way, showing us what's possible when you pair talent and hard work with a brilliant mind and endless optimism.

TIME-STAMPED SHOW NOTES

[2:07] Unconventional mentorship in an unconventional industry

[4:43] The benefits of delegation

[8:45] Getting it right: Creating consistency in inconsistency

[11:15] Creating a brand: The value in saying yes

[12:20] Lessons in partnership: It's a marriage.

[15:10] Pretending to be humble: You'll never get there if you don't put yourself out there

[17:52] Gogo's Tacos: Building a brand that stands for something better

[21:20] Being mission-driven: Intention is everything

[22:22] Pushing back: Defending the cost of doing business well

[26:09] Sticking to your guns: Not everyone is your customer

[29:09] Using influence for the greatest good

[30:05] The power of winging it

For more on Gogo's Tacos and her foundation visit https://www.gogostacos.com
FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

________________________________

Free Download: 5 Steps to Achieve a 15% Net Profit

We have a lot more content coming your way!

Be sure to check out the FULL COMP media universe by visiting:

Yelp for Restaurants Podcasts

Joth Ricci on how to make the most of a crisis

FULL COMP: The Voice of the Restaurant Industry Revolution

06/27/23 • 31 min

Today we sit down with Joth Ricci, the president of Dutch Bros Coffee, who used the pandemic as an opportunity to innovate and scale a family business into a true contender in the coffee space. In our conversation, we discuss how innovative thinking paired with powerful technology can change the trajectory of our businesses.

For more information on Dutch Bros Coffee, visit https://www.dutchbros.com/.

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other content:

Restaurant expert videos & webinars

Building a Culture-First Company: Steve Schwartz, founder of The Art of Tea

FULL COMP: The Voice of the Restaurant Industry Revolution

05/08/20 • 31 min

On today's show, we chat with Steve Schwartz, founder of the Art of Tea, a bespoke tea company crafting custom blended tea for the biggest names in hospitality.

If you're going to create a product, logic would dictate that you'd want the masses to have access to it. But that's not the route Steve Schwartz went. He wanted his tea company to serve those that serve others. It's one of the foundational values that guides The Art of Tea. In today's tough economy, the companies that thrive will be culture first companies. Here, Steve walks us through the core values and culture-first perspective that has made The Art of Tea a huge success.