The Junk Drawer: Everything Is Marketing

05/23/23 • 41 min

In this episode, Jim and Madison dig through the Marketing Junk Drawer and discuss some recent marketing that caught their attention - because everything is marketing! They discuss how your staff is vital for successful marketing and great promotions by Monster Energy and Dove, plus a few other stories.

Jim talks about the episode Nosedive from the show Black Mirror (01:55) and how it showcases the worst-case scenario for reviews in our culture. He also talks about a positive (07:25) and negative (17:42) experience with front desk staff at two medical offices. Finally, he talks about working deeply when doing photography (28:23) or any other skill you want to improve. You’ll get more creative, think in the moment, and improve your muscle memory for that skill.

Madison talks about the new promo video from Highland Brewing Co. in Asheville, North Carolina, for their Wishing Star Cold IPA (03:45). She also talks about the dressing room staff at Altar’d State (13:52) and how they make the shopping experience easier for the customer while also improving their bottom line. Finally, she discusses the Monster Energy Supercross FanFest campaign (23:49), which promotes recycling and its brand in a hard-to-forget way.

Together, Jim and Madison discuss “The Cost of Beauty” Dove Campaign (32:18) and social media’s negative impact on mental health and body positivity for kids.

Links:

Nosedive | Black Mirror - https://www.imdb.com/title/tt5497778
Wishing Star Cold IPA - https://www.youtube.com/watch?v=dJ8vy_rIMHk
Park Avenue Fertility (Dr. Levi) - https://parkavefertility.com
Altar'd State - https://www.altardstate.com
Monster Energy Supercross FanFest - https://www.supercrosslive.com/fanfest
Cost of Beauty: A Dove Film - https://www.youtube.com/watch?v=2ngESNoacxM

Thank you for tuning in, and don’t forget to subscribe!

Watch This Episode On YouTube: https://youtu.be/LREHNq9NbSw

Together, Jim and Madison discuss “The Cost of Beauty” Dove Campaign (32:18) and social media’s negative impact on mental health and body positivity for kids.

Links:

Nosedive | Black Mirror - https://www.imdb.com/title/tt5497778
Wishing Star Cold IPA - https://www.youtube.com/watch?v=dJ8vy_rIMHk
Park Avenue Fertility (Dr. Levi) - https://parkavefertility.com
Altar'd State - https://www.altardstate.com
Monster Energy Supercross FanFest - https://www.supercrosslive.com/fanfest
Cost of Beauty: A Dove Film - https://www.youtube.com/watch?v=2ngESNoacxM

Thank you for tuning in, and don’t forget to subscribe!

Watch This Episode On YouTube: https://youtu.be/LREHNq9NbSw

Previous Episode

Lemon8 & Clapper: A Look at Two Growing Platforms

In this episode, Jim and Madison discuss and make predictions about the success of two recently growing social media platforms - Lemon8 and Clapper.

Lemon8 was created by Heliophilia Pte. Ltd. but is owned by ByteDance, the same parent company as TikTok. The platform aims to connect people who share common interests, passions, and hobbies through a platform similar to Instagram and Pinterest. Topics include Fashion, Beauty, Food, Wellness, Travel & Home.

Clapper is a video-sharing platform that offers a range of features similar to those found on TikTok but also has some unique features. The U.S.-based company prioritizes privacy and security and is poised to take market share if TikTok is banned in the U.S. Clapper also claims to use an ‘equal opportunity’ algorithm to showcase ordinary, real, and diverse communities of people.

They also discuss how Lemon8 attracts more influencers and women, while Clapper encourages the creation of unique and original videos by everyone.

Jim discusses the history of many failed social media platforms and the broader implications for these new social media apps. Madison talks about the goals of both platforms and how they originally wanted to help creators.

Unsolicited Marketing Feedback: Jim and Madison discuss how HBO Max is rebranding to Max. They look at the logo redesign as well as their predictions for how successful the rebranding will be.

Links:

Thank you for tuning in to this week’s episode, and don’t forget to subscribe!

Watch This Episode On YouTube: https://youtu.be/hKly1WkgJVY

Next Episode

Master Podcast Marketing with Kayla Wells

In this episode, Jim and Madison chat with their first guest Kayla Wells, a podcast marketing expert helping podcasters grow their shows since 2019. Kayla has become a go-to resource for businesses and content creators looking to get more attention for their shows. Having started her career in customer service, Kayla switched to podcasting when she discovered her passion for marketing. Today, Kayla hosts “Your Podcast Strategist Show,” where she shares valuable tips and insights for growing a successful podcast. Her show helped us on our podcast journey, and she’s a great resource if you need help with your podcast.

Kayla shares her top tips for businesses looking to grow their podcast by discussing content creation and guest management, creating searchable podcast titles, podcast marketing on social media and your website, revisiting previous episodes, and more helpful podcast marketing tips.

Key Moments From This Episode:

01:05 - Kayla Wells’ Background & Podcasting Journey
06:00 - Reviewing Kayla’s Podcast Episode #19, “5 Actionable Marketing Tips for Podcast Growth”
10:57 - Posting Frequency & Consistency
13:32 - The Importance of Frequency & Growth
15:44 - The Best Time to Post Your Podcast
22:12 - The Importance of Revisiting Previous Episodes
26:06 - The Struggles of Content Creation & Guest Management
29:02 - The Importance of Repetition in Marketing
30:27 - How Guesting on Podcasts Helps to Grow Your Audience
33:47 - Aligning with Your Target Audience
40:06 - Choosing the Right Social Platforms to Market Your Podcast
45:29 - The Importance of Searchable Podcast Titles
50:52 - The Importance of Conversational Podcasts

Where You Can Find Kayla Wells & “Your Podcast Strategist Show”: