Frustrated By Your Marketing?
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What To Expect From Our Marketing Podcast
Frustrated By Your Marketing?
04/07/23 • 21 min
Welcome to the "Frustrated by Your Marketing Podcast!" Join hosts Jim DeMicco and Madison McCuiston as they bring you the latest marketing news and strategies for internal marketing teams, marketing specialists, and business owners.
In this teaser episode, Jim and Madison introduce themselves, discuss why they started this podcast, and give you a sneak peek at what they'll cover in future episodes.
Topics mentioned in this episode:
- The evolving world of marketing, including the rise of TikTok, Instagram Reels, and YouTube Shorts.
- Jim's predictions for the future of social media, particularly YouTube Shorts becoming a successful social network.
- The importance of email marketing in building your audience.
- How photography and videography are crucial for great websites and creating captivating content.
- The importance of photography in building trust and its role in SEO.
- Building simple SEO habits to improve website traffic and why focusing on your niche will improve your SEO performance.
- The role of AI in marketing, particularly ChatGPT, and the potential of AI in assisting with research, automation, and content generation.
Next week, the hosts will dive into their predictions for marketing trends in 2023, from Google's potential success in social media to the rise of artificial intelligence and ChatGPT.
Thanks for listening, and don't forget to subscribe.
Watch This Episode On YouTube: https://youtu.be/5_TvtmO7t3k
04/07/23 • 21 min
Welcome To Our Marketing Podcast
Frustrated By Your Marketing?
03/30/23 • 19 min
We recorded our first episode as a test - to practice, check our sound quality and make sure our software was working correctly.
We weren't planning to release this practice run, but we really like how it turned out. It's a good introduction to who we are and what we hope to accomplish with this podcast. Sometimes the unpolished conversations are the best ones!
In this episode, Madison discusses the challenges of running a coffeehouse in college, and during a pandemic, no less. Jim talks about the most significant changes he's seen in marketing over the last five years.
We're so excited about what's to come. Thanks for listening, and don't forget to subscribe.
Watch This Episode On YouTube: https://youtu.be/ez9g4MorMVQ
03/30/23 • 19 min
Our 2023 Marketing Predictions
Frustrated By Your Marketing?
04/12/23 • 42 min
In this episode, Jim and Madison share their marketing predictions for 2023. Join us as we explore what the marketing world has in store and how you can stay ahead of the curve!
Jim’s Predictions:
- We’ll see ChatGPT / AI integrations in all marketing software by the end of the year.
- Google will finally get its social network with YouTube Shorts.
- Media companies will increasingly target big live events as our digital world becomes more curated and fragmented, and marketing will play a crucial role in the success of these events.
- Paid social media is coming, and it will evolve with Web 3.0 to give more control to the user.
Madison’s Predictions:
- We’ll see more behind-the-scenes content from businesses, including videos and photos, focusing on authentic communication.
- There will be an expansion of business loyalty programs across more industries.
- Stock photos on websites will start majorly impacting website traffic.
Thanks for listening, and don’t forget to subscribe!
Watch This Episode On YouTube: https://youtu.be/gxfJTvi7VbU
04/12/23 • 42 min
Beyond the Star Rating: How to Leverage Reviews for Business Success
Frustrated By Your Marketing?
04/21/23 • 46 min
We all know that managing customer reviews can be overwhelming, but it's vital for helping your business thrive. Plus, what happens when you get that dreaded one-star review?
In this episode, Jim and Madison discuss the importance of managing business reviews and your reputation. We discuss review gating, responding to reviews, software tools, and more! Madison also shares how she uses ChatGPT to help increase the efficiency of her responses.
One of the most challenging aspects of review management is handling negative reviews, especially 1-star ratings. No matter how difficult it may be to swallow, it is important to remember that such reviews can be your friend as they allow you to address the problem and make things right. Most importantly, always respond to your reviews (good and bad) to show your customers you care!
Online reviews can significantly impact your business's success. So, join us as we discuss how customers rely on reviews to make purchasing decisions and how you can use them to drive sales.
Unsolicited Marketing Feedback: Jim wonders if rebranding The Bagel Shop to The Bagel Dudes was a good decision.
Links:
- Bright Local - https://www.brightlocal.com
- Local Clarity - https://www.localclarity.com
- The Bagel Dudes - https://thebageldudes.com
- Dutch Bros - https://www.dutchbros.com
Thank you for tuning in, and don't forget to subscribe!
Watch This Episode On YouTube: https://youtu.be/naXsZ6agEv8
04/21/23 • 46 min
Lemon8 & Clapper: A Look at Two Growing Platforms
Frustrated By Your Marketing?
05/08/23 • 35 min
In this episode, Jim and Madison discuss and make predictions about the success of two recently growing social media platforms - Lemon8 and Clapper.
Lemon8 was created by Heliophilia Pte. Ltd. but is owned by ByteDance, the same parent company as TikTok. The platform aims to connect people who share common interests, passions, and hobbies through a platform similar to Instagram and Pinterest. Topics include Fashion, Beauty, Food, Wellness, Travel & Home.
Clapper is a video-sharing platform that offers a range of features similar to those found on TikTok but also has some unique features. The U.S.-based company prioritizes privacy and security and is poised to take market share if TikTok is banned in the U.S. Clapper also claims to use an ‘equal opportunity’ algorithm to showcase ordinary, real, and diverse communities of people.
They also discuss how Lemon8 attracts more influencers and women, while Clapper encourages the creation of unique and original videos by everyone.
Jim discusses the history of many failed social media platforms and the broader implications for these new social media apps. Madison talks about the goals of both platforms and how they originally wanted to help creators.
Unsolicited Marketing Feedback: Jim and Madison discuss how HBO Max is rebranding to Max. They look at the logo redesign as well as their predictions for how successful the rebranding will be.
Links:
- Lemon8 - https://www.lemon8-app.com
- Clapper - https://clapperapp.com
- HBO - https://www.max.com
Thank you for tuning in to this week’s episode, and don’t forget to subscribe!
Watch This Episode On YouTube: https://youtu.be/hKly1WkgJVY
05/08/23 • 35 min
Why Everyone Hates Yelp!?
Frustrated By Your Marketing?
04/28/23 • 35 min
In this episode, Jim and Madison discuss the often-frustrating topic of Yelp reviews and how to handle them as a business owner (especially for restaurants). They discuss the power of reviews and how Yelp, in particular, can make or break a new restaurant. The hosts offer advice on responding to reviews, asking for reviews, and being kind to guests.
They also discuss why many people criticize Yelp for being pro-consumer rather than pro-business. However, they acknowledge a positive Yelp community in the form of Yelp Elites, who are passionate about food and good restaurants.
Jim talks about his experience with Yelp’s sales team and how Yelp’s advertising practices can be frustrating and not worth the investment for businesses.
Unsolicited Marketing Feedback: Jim and Madison discuss how Pepsi’s logo redesign is an excellent example of a rebrand that maintains continuity from previous logos while refreshing the design. They also discuss how the trend of darker design aesthetics may be influenced by Gen Z’s preference for dark mode.
Links:
- Our Reviews Episode - https://skyeline.com/fbymarketing/reviews-reputation-management
- How I Built This with Guy Raz (Interview with Yelp CEO & Co-Founder Jeremy Stoppelman) - https://www.npr.org/2019/06/21/734865142/yelp-jeremy-stoppelman
- The Jon Taffer Podcast (Bar Rescue) - https://jontaffer.com/is-yelp-good-for-restaurants-bars
- Beach Too Sandy, Water Too Wet - https://www.beachtoosandy.com
- Pepsi Redesign Press Release - https://www.pepsico.com/our-stories/press-release/pepsi-unveils-a-new-logo-and-visual-identity-marking-the-iconic-brands-next-era03282023
Thank you for tuning in, and don’t forget to subscribe!
Watch This Episode On YouTube: https://youtu.be/yLQU4xeNHAg
04/28/23 • 35 min
The Junk Drawer: Everything Is Marketing
Frustrated By Your Marketing?
05/23/23 • 41 min
In this episode, Jim and Madison dig through the Marketing Junk Drawer and discuss some recent marketing that caught their attention - because everything is marketing! They discuss how your staff is vital for successful marketing and great promotions by Monster Energy and Dove, plus a few other stories.
Jim talks about the episode Nosedive from the show Black Mirror (01:55) and how it showcases the worst-case scenario for reviews in our culture. He also talks about a positive (07:25) and negative (17:42) experience with front desk staff at two medical offices. Finally, he talks about working deeply when doing photography (28:23) or any other skill you want to improve. You’ll get more creative, think in the moment, and improve your muscle memory for that skill.
Madison talks about the new promo video from Highland Brewing Co. in Asheville, North Carolina, for their Wishing Star Cold IPA (03:45). She also talks about the dressing room staff at Altar’d State (13:52) and how they make the shopping experience easier for the customer while also improving their bottom line. Finally, she discusses the Monster Energy Supercross FanFest campaign (23:49), which promotes recycling and its brand in a hard-to-forget way.
Together, Jim and Madison discuss “The Cost of Beauty” Dove Campaign (32:18) and social media’s negative impact on mental health and body positivity for kids.
Links:
- Nosedive | Black Mirror - https://www.imdb.com/title/tt5497778
- Wishing Star Cold IPA - https://www.youtube.com/watch?v=dJ8vy_rIMHk
- Park Avenue Fertility (Dr. Levi) - https://parkavefertility.com
- Altar'd State - https://www.altardstate.com
- Monster Energy Supercross FanFest - https://www.supercrosslive.com/fanfest
- Cost of Beauty: A Dove Film - https://www.youtube.com/watch?v=2ngESNoacxM
Thank you for tuning in, and don’t forget to subscribe!
Watch This Episode On YouTube: https://youtu.be/LREHNq9NbSw
05/23/23 • 41 min
Master Podcast Marketing with Kayla Wells
Frustrated By Your Marketing?
05/31/23 • 54 min
In this episode, Jim and Madison chat with their first guest Kayla Wells, a podcast marketing expert helping podcasters grow their shows since 2019. Kayla has become a go-to resource for businesses and content creators looking to get more attention for their shows. Having started her career in customer service, Kayla switched to podcasting when she discovered her passion for marketing. Today, Kayla hosts “Your Podcast Strategist Show,” where she shares valuable tips and insights for growing a successful podcast. Her show helped us on our podcast journey, and she’s a great resource if you need help with your podcast.
Kayla shares her top tips for businesses looking to grow their podcast by discussing content creation and guest management, creating searchable podcast titles, podcast marketing on social media and your website, revisiting previous episodes, and more helpful podcast marketing tips.
Key Moments From This Episode:
- 01:05 - Kayla Wells’ Background & Podcasting Journey
- 06:00 - Reviewing Kayla’s Podcast Episode #19, “5 Actionable Marketing Tips for Podcast Growth”
- 10:57 - Posting Frequency & Consistency
- 13:32 - The Importance of Frequency & Growth
- 15:44 - The Best Time to Post Your Podcast
- 22:12 - The Importance of Revisiting Previous Episodes
- 26:06 - The Struggles of Content Creation & Guest Management
- 29:02 - The Importance of Repetition in Marketing
- 30:27 - How Guesting on Podcasts Helps to Grow Your Audience
- 33:47 - Aligning with Your Target Audience
- 40:06 - Choosing the Right Social Platforms to Market Your Podcast
- 45:29 - The Importance of Searchable Podcast Titles
- 50:52 - The Importance of Conversational Podcasts
Where You Can Find Kayla Wells & “Your Podcast Strategist Show”:
- Instagram - https://www.instagram.com/kwellspodcastservices/
- LinkedIn - https://www.linkedin.com/in/kaylaawells117
- Website - https://KWellsCompanies.com/
- Apple Podcasts - https://podcasts.apple.com/us/podcast/your-podcast-strategist-show/id1615460414
Thank you for tuning in, and don’t forget to subscribe!
Watch This Episode On YouTube: https://youtu.be/Z9A3D2-c7eE
05/31/23 • 54 min
Books & Bootstrap Marketing
Frustrated By Your Marketing?
06/09/23 • 35 min
In this episode, Jim talks to Madison about marketing her upcoming book, The Cipher of Sons. She discusses her inspiration for writing a book and why she used the pen name, Madison Gray. She dives into how she markets her book on TikTok, Instagram, and other platforms and why she chose the self-publishing platform IngramSpark.
Jim talks about the influence of Chat GPT and how it won’t replace authors and produce the same quality of books. He also chats about Kenya’s book, The Little Thoughts Inside, and how she found a publishing company after self-publishing on Amazon.
Finally, Jim talks about bootstrap marketing and how doing your own marketing is important at first when it’s a side hustle or passion project. You need to believe in yourself and put in that sweat equity to build your brand before you hire a marketing firm.
Key Moments From This Episode:
- 00:56 - Marketing in The News
- 05:23 - An introduction to Madison’s book, The Cipher of Sons
- 06:46 - Madison discusses what made her want to write a book
- 11:18 - Marketing a book before release on social media with #BookTalk
- 13:10 - ChatGPT’s impact on the writing industry
- 17:04 - Indie vs. Traditional Publishing
- 18:57 - Bootstrap Marketing
- 23:29 - An introduction to Kenya’s book, The Little Thoughts Inside
- 25:34 - Kindle Direct Publishing vs. IngramSpark
- 28:23 - The importance of doing your own marketing for a passion project
- 30:40 - Why Madison chose Wordpress.com vs. Wordpress.org for her author website
Links:
- Madison Gray (Website) - https://madisongraytheauthor.com
- Madison Gray (TikTok) - https://www.tiktok.com/@madisongraytheauthor
- Madison Gray (Instagram) - https://www.instagram.com/madisongraytheauthor/
- The Little Thoughts Inside (Pre-Order) - https://devorss.com/products/the-little-thoughts-inside
- The Little Thoughts Inside (Facebook) - https://www.facebook.com/thelittlethoughtsinside
- Kindle Direct Publishing - https://kdp.amazon.com
- IngramSpark - https://www.ingramspark.com
Thank you for tuning in, and don’t forget to subscribe!
Watch This Episode On YouTube: https://youtu.be/HVEZQzMnGpY
06/09/23 • 35 min
Why We Love WordPress
Frustrated By Your Marketing?
06/28/23 • 33 min
Join Jim and Madison as they dive deep into the world of WordPress in celebration of its 20th anniversary. In this episode, they unveil the reasons behind the unrivaled popularity of the #1 website-building platform. From personal experiences to favorite plugins, they discuss why WordPress remains their top choice over other platforms.
Tune in to discover the secrets behind WordPress' widespread adoption - 43% of all websites and 64% of Content Management System (CMS) websites use WordPress. Plus, learn the benefits it offers beginners and the importance of finding the perfect WordPress hosting company for optimal speed and security.
Key Moments From This Episode:
- 01:09 - Jim’s WordPress Journey
- 06:36 - Madison’s WordPress Journey
- 08:57 - Why you should choose WordPress when starting a new website
- 12:18 - Why WordPress is so great
- 13:44 - CMS Market Share Overview (WordPress has a 64.2% Market Share)
- 17:50 - WordPress.org vs. WordPress.com
- 19:54 - Why Jim doesn’t like the Gutenberg block builder but loves Elementor
- 21:15 - The importance of website speed
- 22:13 - Our Favorite WordPress Plugins (ManageWP [22:29], Yoast SEO [23:45] & Gravity Forms [26:13])
- 29:35 - WordPress Hosting & Security
Thank you for tuning in, and don’t forget to subscribe!
Watch This Episode On YouTube: https://youtu.be/Nk84QrcGjTY
06/28/23 • 33 min
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FAQ
How many episodes does Frustrated By Your Marketing? have?
Frustrated By Your Marketing? currently has 17 episodes available.
What topics does Frustrated By Your Marketing? cover?
The podcast is about Marketing, Podcasts and Business.
What is the most popular episode on Frustrated By Your Marketing??
The episode title 'What To Expect From Our Marketing Podcast' is the most popular.
What is the average episode length on Frustrated By Your Marketing??
The average episode length on Frustrated By Your Marketing? is 36 minutes.
How often are episodes of Frustrated By Your Marketing? released?
Episodes of Frustrated By Your Marketing? are typically released every 10 days, 4 hours.
When was the first episode of Frustrated By Your Marketing??
The first episode of Frustrated By Your Marketing? was released on Mar 30, 2023.
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