Frustrated By Your Marketing?
Jim DeMicco
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Top 10 Frustrated By Your Marketing? Episodes
Goodpods has curated a list of the 10 best Frustrated By Your Marketing? episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Frustrated By Your Marketing? for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Frustrated By Your Marketing? episode by adding your comments to the episode page.
What To Expect From Our Marketing Podcast
Frustrated By Your Marketing?
04/07/23 • 21 min
Welcome to the "Frustrated by Your Marketing Podcast!" Join hosts Jim DeMicco and Madison McCuiston as they bring you the latest marketing news and strategies for internal marketing teams, marketing specialists, and business owners.
In this teaser episode, Jim and Madison introduce themselves, discuss why they started this podcast, and give you a sneak peek at what they'll cover in future episodes.
Topics mentioned in this episode:
- The evolving world of marketing, including the rise of TikTok, Instagram Reels, and YouTube Shorts.
- Jim's predictions for the future of social media, particularly YouTube Shorts becoming a successful social network.
- The importance of email marketing in building your audience.
- How photography and videography are crucial for great websites and creating captivating content.
- The importance of photography in building trust and its role in SEO.
- Building simple SEO habits to improve website traffic and why focusing on your niche will improve your SEO performance.
- The role of AI in marketing, particularly ChatGPT, and the potential of AI in assisting with research, automation, and content generation.
Next week, the hosts will dive into their predictions for marketing trends in 2023, from Google's potential success in social media to the rise of artificial intelligence and ChatGPT.
Thanks for listening, and don't forget to subscribe.
Watch This Episode On YouTube: https://youtu.be/5_TvtmO7t3k
Welcome To Our Marketing Podcast
Frustrated By Your Marketing?
03/30/23 • 19 min
We recorded our first episode as a test - to practice, check our sound quality and make sure our software was working correctly.
We weren't planning to release this practice run, but we really like how it turned out. It's a good introduction to who we are and what we hope to accomplish with this podcast. Sometimes the unpolished conversations are the best ones!
In this episode, Madison discusses the challenges of running a coffeehouse in college, and during a pandemic, no less. Jim talks about the most significant changes he's seen in marketing over the last five years.
We're so excited about what's to come. Thanks for listening, and don't forget to subscribe.
Watch This Episode On YouTube: https://youtu.be/ez9g4MorMVQ
Our 2023 Marketing Predictions
Frustrated By Your Marketing?
04/12/23 • 42 min
In this episode, Jim and Madison share their marketing predictions for 2023. Join us as we explore what the marketing world has in store and how you can stay ahead of the curve!
Jim’s Predictions:
- We’ll see ChatGPT / AI integrations in all marketing software by the end of the year.
- Google will finally get its social network with YouTube Shorts.
- Media companies will increasingly target big live events as our digital world becomes more curated and fragmented, and marketing will play a crucial role in the success of these events.
- Paid social media is coming, and it will evolve with Web 3.0 to give more control to the user.
Madison’s Predictions:
- We’ll see more behind-the-scenes content from businesses, including videos and photos, focusing on authentic communication.
- There will be an expansion of business loyalty programs across more industries.
- Stock photos on websites will start majorly impacting website traffic.
Thanks for listening, and don’t forget to subscribe!
Watch This Episode On YouTube: https://youtu.be/gxfJTvi7VbU
Beyond the Star Rating: How to Leverage Reviews for Business Success
Frustrated By Your Marketing?
04/21/23 • 46 min
We all know that managing customer reviews can be overwhelming, but it's vital for helping your business thrive. Plus, what happens when you get that dreaded one-star review?
In this episode, Jim and Madison discuss the importance of managing business reviews and your reputation. We discuss review gating, responding to reviews, software tools, and more! Madison also shares how she uses ChatGPT to help increase the efficiency of her responses.
One of the most challenging aspects of review management is handling negative reviews, especially 1-star ratings. No matter how difficult it may be to swallow, it is important to remember that such reviews can be your friend as they allow you to address the problem and make things right. Most importantly, always respond to your reviews (good and bad) to show your customers you care!
Online reviews can significantly impact your business's success. So, join us as we discuss how customers rely on reviews to make purchasing decisions and how you can use them to drive sales.
Unsolicited Marketing Feedback: Jim wonders if rebranding The Bagel Shop to The Bagel Dudes was a good decision.
Links:
- Bright Local - https://www.brightlocal.com
- Local Clarity - https://www.localclarity.com
- The Bagel Dudes - https://thebageldudes.com
- Dutch Bros - https://www.dutchbros.com
Thank you for tuning in, and don't forget to subscribe!
Watch This Episode On YouTube: https://youtu.be/naXsZ6agEv8
The Junk Drawer: Everything Is Marketing
Frustrated By Your Marketing?
05/23/23 • 41 min
In this episode, Jim and Madison dig through the Marketing Junk Drawer and discuss some recent marketing that caught their attention - because everything is marketing! They discuss how your staff is vital for successful marketing and great promotions by Monster Energy and Dove, plus a few other stories.
Jim talks about the episode Nosedive from the show Black Mirror (01:55) and how it showcases the worst-case scenario for reviews in our culture. He also talks about a positive (07:25) and negative (17:42) experience with front desk staff at two medical offices. Finally, he talks about working deeply when doing photography (28:23) or any other skill you want to improve. You’ll get more creative, think in the moment, and improve your muscle memory for that skill.
Madison talks about the new promo video from Highland Brewing Co. in Asheville, North Carolina, for their Wishing Star Cold IPA (03:45). She also talks about the dressing room staff at Altar’d State (13:52) and how they make the shopping experience easier for the customer while also improving their bottom line. Finally, she discusses the Monster Energy Supercross FanFest campaign (23:49), which promotes recycling and its brand in a hard-to-forget way.
Together, Jim and Madison discuss “The Cost of Beauty” Dove Campaign (32:18) and social media’s negative impact on mental health and body positivity for kids.
Links:
- Nosedive | Black Mirror - https://www.imdb.com/title/tt5497778
- Wishing Star Cold IPA - https://www.youtube.com/watch?v=dJ8vy_rIMHk
- Park Avenue Fertility (Dr. Levi) - https://parkavefertility.com
- Altar'd State - https://www.altardstate.com
- Monster Energy Supercross FanFest - https://www.supercrosslive.com/fanfest
- Cost of Beauty: A Dove Film - https://www.youtube.com/watch?v=2ngESNoacxM
Thank you for tuning in, and don’t forget to subscribe!
Watch This Episode On YouTube: https://youtu.be/LREHNq9NbSw
Master Podcast Marketing with Kayla Wells
Frustrated By Your Marketing?
05/31/23 • 54 min
In this episode, Jim and Madison chat with their first guest Kayla Wells, a podcast marketing expert helping podcasters grow their shows since 2019. Kayla has become a go-to resource for businesses and content creators looking to get more attention for their shows. Having started her career in customer service, Kayla switched to podcasting when she discovered her passion for marketing. Today, Kayla hosts “Your Podcast Strategist Show,” where she shares valuable tips and insights for growing a successful podcast. Her show helped us on our podcast journey, and she’s a great resource if you need help with your podcast.
Kayla shares her top tips for businesses looking to grow their podcast by discussing content creation and guest management, creating searchable podcast titles, podcast marketing on social media and your website, revisiting previous episodes, and more helpful podcast marketing tips.
Key Moments From This Episode:
- 01:05 - Kayla Wells’ Background & Podcasting Journey
- 06:00 - Reviewing Kayla’s Podcast Episode #19, “5 Actionable Marketing Tips for Podcast Growth”
- 10:57 - Posting Frequency & Consistency
- 13:32 - The Importance of Frequency & Growth
- 15:44 - The Best Time to Post Your Podcast
- 22:12 - The Importance of Revisiting Previous Episodes
- 26:06 - The Struggles of Content Creation & Guest Management
- 29:02 - The Importance of Repetition in Marketing
- 30:27 - How Guesting on Podcasts Helps to Grow Your Audience
- 33:47 - Aligning with Your Target Audience
- 40:06 - Choosing the Right Social Platforms to Market Your Podcast
- 45:29 - The Importance of Searchable Podcast Titles
- 50:52 - The Importance of Conversational Podcasts
Where You Can Find Kayla Wells & “Your Podcast Strategist Show”:
- Instagram - https://www.instagram.com/kwellspodcastservices/
- LinkedIn - https://www.linkedin.com/in/kaylaawells117
- Website - https://KWellsCompanies.com/
- Apple Podcasts - https://podcasts.apple.com/us/podcast/your-podcast-strategist-show/id1615460414
Thank you for tuning in, and don’t forget to subscribe!
Watch This Episode On YouTube: https://youtu.be/Z9A3D2-c7eE
Books & Bootstrap Marketing
Frustrated By Your Marketing?
06/09/23 • 35 min
In this episode, Jim talks to Madison about marketing her upcoming book, The Cipher of Sons. She discusses her inspiration for writing a book and why she used the pen name, Madison Gray. She dives into how she markets her book on TikTok, Instagram, and other platforms and why she chose the self-publishing platform IngramSpark.
Jim talks about the influence of Chat GPT and how it won’t replace authors and produce the same quality of books. He also chats about Kenya’s book, The Little Thoughts Inside, and how she found a publishing company after self-publishing on Amazon.
Finally, Jim talks about bootstrap marketing and how doing your own marketing is important at first when it’s a side hustle or passion project. You need to believe in yourself and put in that sweat equity to build your brand before you hire a marketing firm.
Key Moments From This Episode:
- 00:56 - Marketing in The News
- 05:23 - An introduction to Madison’s book, The Cipher of Sons
- 06:46 - Madison discusses what made her want to write a book
- 11:18 - Marketing a book before release on social media with #BookTalk
- 13:10 - ChatGPT’s impact on the writing industry
- 17:04 - Indie vs. Traditional Publishing
- 18:57 - Bootstrap Marketing
- 23:29 - An introduction to Kenya’s book, The Little Thoughts Inside
- 25:34 - Kindle Direct Publishing vs. IngramSpark
- 28:23 - The importance of doing your own marketing for a passion project
- 30:40 - Why Madison chose Wordpress.com vs. Wordpress.org for her author website
Links:
- Madison Gray (Website) - https://madisongraytheauthor.com
- Madison Gray (TikTok) - https://www.tiktok.com/@madisongraytheauthor
- Madison Gray (Instagram) - https://www.instagram.com/madisongraytheauthor/
- The Little Thoughts Inside (Pre-Order) - https://devorss.com/products/the-little-thoughts-inside
- The Little Thoughts Inside (Facebook) - https://www.facebook.com/thelittlethoughtsinside
- Kindle Direct Publishing - https://kdp.amazon.com
- IngramSpark - https://www.ingramspark.com
Thank you for tuning in, and don’t forget to subscribe!
Watch This Episode On YouTube: https://youtu.be/HVEZQzMnGpY
Why We Love WordPress
Frustrated By Your Marketing?
06/28/23 • 33 min
Join Jim and Madison as they dive deep into the world of WordPress in celebration of its 20th anniversary. In this episode, they unveil the reasons behind the unrivaled popularity of the #1 website-building platform. From personal experiences to favorite plugins, they discuss why WordPress remains their top choice over other platforms.
Tune in to discover the secrets behind WordPress' widespread adoption - 43% of all websites and 64% of Content Management System (CMS) websites use WordPress. Plus, learn the benefits it offers beginners and the importance of finding the perfect WordPress hosting company for optimal speed and security.
Key Moments From This Episode:
- 01:09 - Jim’s WordPress Journey
- 06:36 - Madison’s WordPress Journey
- 08:57 - Why you should choose WordPress when starting a new website
- 12:18 - Why WordPress is so great
- 13:44 - CMS Market Share Overview (WordPress has a 64.2% Market Share)
- 17:50 - WordPress.org vs. WordPress.com
- 19:54 - Why Jim doesn’t like the Gutenberg block builder but loves Elementor
- 21:15 - The importance of website speed
- 22:13 - Our Favorite WordPress Plugins (ManageWP [22:29], Yoast SEO [23:45] & Gravity Forms [26:13])
- 29:35 - WordPress Hosting & Security
Thank you for tuning in, and don’t forget to subscribe!
Watch This Episode On YouTube: https://youtu.be/Nk84QrcGjTY
Is AI Outsmarting Us?
Frustrated By Your Marketing?
08/21/23 • 13 min
Join Jim and Madison as they dive into what so many people may be wondering: Is AI outsmarting us? In this episode, they unravel what the future of AI will hold, how it will impact different industries, and why ultimately, it won’t replace specific jobs because we crave uniqueness.
Jim discusses his prediction for Gen Alpha and how AI is like a calculator; you must learn how to perform the tasks first without AI to use it correctly. Madison talks about why the writing industry is nervous about AI and how she has learned to use it to respond to restaurant reviews.
A significant part of marketing is learning to stand out. If you solely rely on AI, it will bring your marketing towards the middle. You need to understand marketing to use it to stand out from your competition.
Key Moments From This Episode:
- 01:55 - Jim’s prediction about Gen Alpha
- 02:40 - How AI will impact different industries
- 04:05 - How AI is like a calculator
- 06:15 - Using AI for reviews
- 09:46 - Uniqueness is what drives our interest in things
Thank you for tuning in, and don’t forget to subscribe!
Watch This Episode On YouTube: https://youtu.be/-seA54nfUAo
Play By Google’s Rules To Win Local Marketing
Frustrated By Your Marketing?
04/19/24 • 56 min
Is your business bending to Google’s will, or are you leveraging its power to your local marketing advantage? In this episode, I discuss the often intimidating world of Google with Mike Blumenthal, the co-founder of Near Media and one of the top names in SEO. Google’s algorithms and policies are tools that, when expertly navigated, can unearth vast potential for local businesses. Yet, they require a nuanced understanding and strategy to harness effectively.
Google Business Profiles (GBP)
In the digital era where immediate, local search results dictate consumer choices, mastering your business profile on Google is not optional; it’s a survival strategy. We discuss the nuanced tactics and vigilant management required to thrive within Google’s domain. We emphasize the significance of staying alert to Google’s autonomous updates that can alter your business’s online information without warning.
Google Local Service Ads (LSA)
Mike and I discuss the complexities of Google Guaranteed Local Service Ads, revealing the layers of opportunity and manipulation that coexist in this advertising platform. Mike explains the evolution of LSAs, the surge in fraudulent activities, and the broader implications for businesses striving to stand out in the local marketing space. This segment calls on businesses to adopt a critical, informed approach to LSAs and remain adaptable to Google’s ever-evolving strategies.
Media Companies Gaming The Local SEO System
In the competitive SEO landscape, media companies have leveraged their vast content and authority to dominate search engine results, often through ‘Best Of’ lists and keyword-rich content. This strategy drives traffic and monetizes their SERP positions through partnerships. While seen by some as a smart use of resources within SEO rules, it raises questions about fairness, highlighting the need for adaptability and strategic innovation in digital marketing.
Google Reviews
Google Reviews have become the digital age’s word of mouth, crucial for business reputation and customer decisions. Positive feedback boosts visibility and credibility, driving sales, while negative comments can deter potential customers. Engaging with these reviews, addressing concerns, and using feedback for improvement are essential. Mike introduces the insightful concept of the spider graph to illustrate how consumer priorities vary across different industries, showing that attributes like price, proximity, reputation, and life impact hold varying degrees of importance in influencing Google Reviews, thereby guiding businesses to tailor their strategies accordingly.
Links:
- Semrush Article - https://www.semrush.com/local/blog/local-seo-statistics/
- Watch This Episode On YouTube: https://youtu.be/cc9L9t7Z9HE
Where You Can Find Mike Blumenthal:
- LinkedIn - https://www.linkedin.com/in/mblumenthal/
- Website - https://www.nearmedia.co/
- Blog - https://blumenthals.com/
- The Near Memo Podcast - https://www.nearmedia.co/memo/
Key Moments From This Episode:
- 00:00 - Introduction
- 00:43 - Google Business Profiles (GBP)
- 11:17 - Google Local Service Ads (LSA)
- 26:21 - Media Companies Gaming the Local SEO System
- 30:48 - The Concept of Fractional CMOs
- 36:28 - Google & Yelp Reviews
Thank you for tuning in, and don’t forget to subscribe!
~ Jim DeMicco
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FAQ
How many episodes does Frustrated By Your Marketing? have?
Frustrated By Your Marketing? currently has 53 episodes available.
What topics does Frustrated By Your Marketing? cover?
The podcast is about Marketing, Podcasts and Business.
What is the most popular episode on Frustrated By Your Marketing??
The episode title 'Welcome To Our Marketing Podcast' is the most popular.
What is the average episode length on Frustrated By Your Marketing??
The average episode length on Frustrated By Your Marketing? is 27 minutes.
How often are episodes of Frustrated By Your Marketing? released?
Episodes of Frustrated By Your Marketing? are typically released every 8 days.
When was the first episode of Frustrated By Your Marketing??
The first episode of Frustrated By Your Marketing? was released on Mar 30, 2023.
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