
Being Memorable, Discoverable, and Fosterable
10/10/23 • 35 min
In the virtual Lemonade Stand, Crystal and Emily talk about developing your home service marketing plan using three easy-to-follow guidelines. They discuss the following:
1:00 - Easy Keys to Marketing Success - 3 Steps
3:30 - Being Memorable with Your Brand
13:00 - Being Discoverable, Nimble and Innovative
20:30 - Being Fosterable and Growing Your Existing Customers
31:00 - Bringing the Trifecta Together
If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.
Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.
Interested in being a guest on our show? Be sure to contact us today!
If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.
Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.
From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com
Interested in being a guest on our show? Fill out this form!
We'll see you next time, Lemon Heads!
In the virtual Lemonade Stand, Crystal and Emily talk about developing your home service marketing plan using three easy-to-follow guidelines. They discuss the following:
1:00 - Easy Keys to Marketing Success - 3 Steps
3:30 - Being Memorable with Your Brand
13:00 - Being Discoverable, Nimble and Innovative
20:30 - Being Fosterable and Growing Your Existing Customers
31:00 - Bringing the Trifecta Together
If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.
Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.
Interested in being a guest on our show? Be sure to contact us today!
If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.
Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.
From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com
Interested in being a guest on our show? Fill out this form!
We'll see you next time, Lemon Heads!
Previous Episode

Creating Raving Fans
In the virtual Lemonade Stand, Crystal and Emily talk about brand communities, developing your identity, and curating raving fans ready to go to bat for your business! They discuss the following topics:
0:30 - What's a Brand?
3:20 - Biggest Mistakes - Fear Factor
13:55 - Going Beyond the Logo
26:30 - What Do We Do Now?
If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.
Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.
Interested in being a guest on our show? Be sure to contact us today!
If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.
Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.
From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com
Interested in being a guest on our show? Fill out this form!
We'll see you next time, Lemon Heads!
Next Episode

Why Building Community Matters
In the virtual Lemonade Stand, Crystal is flying solo and going over all things community! She discusses the following topics:
0:50 - What Does Community Really Mean?
3:00 - Community Stories and Examples
7:15 - Translating to Technicians
8:20 - Communities Within Communities
10:20 - Creating Leadership and Authority
13:00 - Your Brand Experience
16:15 - Engaging Locally
19:30 - Final Thoughts and Encouragement
If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.
Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.
Interested in being a guest on our show? Be sure to contact us today!
If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.
Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.
From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com
Interested in being a guest on our show? Fill out this form!
We'll see you next time, Lemon Heads!
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