Log in

goodpods headphones icon

To access all our features

Open the Goodpods app
Close icon
headphones
From the Yellow Chair

From the Yellow Chair

Lemon Seed

Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences with the masses, From the Yellow Chair.
Share icon

All episodes

Best episodes

Seasons

Top 10 From the Yellow Chair Episodes

Goodpods has curated a list of the 10 best From the Yellow Chair episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to From the Yellow Chair for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite From the Yellow Chair episode by adding your comments to the episode page.

From the Yellow Chair - Being Memorable, Discoverable, and Fosterable
play

10/10/23 • 35 min

Send us a text

In the virtual Lemonade Stand, Crystal and Emily talk about developing your home service marketing plan using three easy-to-follow guidelines. They discuss the following:
1:00 - Easy Keys to Marketing Success - 3 Steps
3:30 - Being Memorable with Your Brand
13:00 - Being Discoverable, Nimble and Innovative
20:30 - Being Fosterable and Growing Your Existing Customers
31:00 - Bringing the Trifecta Together
If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.
Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.
Interested in being a guest on our show? Be sure to contact us today!

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

Interested in being a guest on our show? Fill out this form!

We'll see you next time, Lemon Heads!

bookmark
plus icon
share episode
From the Yellow Chair - Creating Raving Fans

Creating Raving Fans

From the Yellow Chair

play

10/03/23 • 39 min

Send us a text

In the virtual Lemonade Stand, Crystal and Emily talk about brand communities, developing your identity, and curating raving fans ready to go to bat for your business! They discuss the following topics:
0:30 - What's a Brand?
3:20 - Biggest Mistakes - Fear Factor
13:55 - Going Beyond the Logo
26:30 - What Do We Do Now?
If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.
Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.
Interested in being a guest on our show? Be sure to contact us today!

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

Interested in being a guest on our show? Fill out this form!

We'll see you next time, Lemon Heads!

bookmark
plus icon
share episode
From the Yellow Chair - How to Have Your Cake and Eat it Too
play

07/25/23 • 33 min

Send us a text

In the virtual Lemonade Stand, Crystal and Emily talk about assembling the ingredients in your marketing "cake"! They discuss the following topics:
1:40 - Foundational Pieces and Your Cake
4:30 - Where Do You Start? Start with SEO!
10:20 - Letting Customers Get to Know You Online
14:04 - The Power of an Invested Brand
18:40 - Elevating with Extras
22:05 - Depending On Your Foundation
25:00 - Intentionality in Your Preparedness
30:22 - Playing the Game with Your Marketing Plan
If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.
Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.
Interested in being a guest on our show? Be sure to contact us today!

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

Interested in being a guest on our show? Fill out this form!

We'll see you next time, Lemon Heads!

bookmark
plus icon
share episode
From the Yellow Chair - Why New Customer Acquisition Matters
play

06/18/24 • 21 min

Send us a text

In the virtual Lemonade Stand, Crystal and Emily sit down to assess strategies for new customer acquisition! They discuss attracting these customers, pointers for financing opportunities, and when to divert focus around your audiences.
0:08 - New Customer Acquisition Strategies
11:22 - Strategic Marketing and Pivoting Strategy
20:08 - Monthly Group Coaching Call on Marketing
Want some more insight into your marketing? Be sure to check out Juiced, our monthly online coaching session where we talk about all things marketing, branding, strategy, and so much more. From the Yellow Chair listeners get their first month at 50% off - use the code PODCAST at checkout!
If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.
Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.
Interested in being a guest on our show? Be sure to contact us today!

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

Interested in being a guest on our show? Fill out this form!

We'll see you next time, Lemon Heads!

bookmark
plus icon
share episode
From the Yellow Chair - Where's Waldo? Developing a Standout Brand
play

06/11/24 • 36 min

Send us a text

In the virtual Lemonade Stand, Emily is flying solo to discuss building memorable brand experiences and visual consistency for long-term success. Through the lens of Where's Waldo, listen to learn about the steps to create an unforgettable brand that will resonate with your customers!
0:04 - Standing Out in Your Market
11:56 - Importance of Branding and Marketing Analysis
21:18 - Community Involvement Builds Brand Authority
28:12 - Optimizing Your Brand for Success
If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.
Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.
Interested in being a guest on our show? Be sure to contact us today!

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

Interested in being a guest on our show? Fill out this form!

We'll see you next time, Lemon Heads!

bookmark
plus icon
share episode
From the Yellow Chair - Trusting the Process

Trusting the Process

From the Yellow Chair

play

06/04/24 • 16 min

Send us a text

In the virtual Lemonade Stand, Crystal is flying solo to discuss building a marketing strategy that ensures long-term growth and success! We're breaking down the biggest obstacles contractors face and showing our Lemon Heads how adjusting expectations and adopting a creative approach can revolutionize your marketing.
0:00 - Trusting the Contractor Marketing Process
5:50 - Biggest Obstacles and Fears
15:28 - Building Brand Recognition
If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.
Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.
Interested in being a guest on our show? Be sure to contact us today!

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

Interested in being a guest on our show? Fill out this form!

We'll see you next time, Lemon Heads!

bookmark
plus icon
share episode

Send us a text

In the virtual Lemonade Stand, Crystal is joined by Travis, Jack, and Lesli from Elite Call! They discuss building an outsourced call center, their methods of lead generation, and developing a guide to filling your dispatch board all year long.
0:09 - Outsourced Call Center Success Strategies
12:23 - Quality Assurance Importance in Business
24:40 - Strategies for Success in Marketing
35:43 - Working With Elite Call Center
If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.
Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.
Interested in being a guest on our show? Be sure to contact us today!

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

Interested in being a guest on our show? Fill out this form!

We'll see you next time, Lemon Heads!

bookmark
plus icon
share episode
From the Yellow Chair - What's In a Name? Choosing the Right Name for Your Business
play

05/21/24 • 23 min

Send us a text

In the virtual Lemonade Stand, Emily is flying solo to talk about the delicate process of choosing a name for your business. From considering pronunciation and spelling to ensuring domain availability, we're squeezing every drop of wisdom to help you craft a name that truly reflects your brand's spirit and potential.
0:08 - The Power of Naming Your Company
8:06 - Considerations for Changing Your Company Name
14:15 - Strategic Considerations for Company Name Changes
22:27 - Brand Refresh Strategies
If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.
Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.
Interested in being a guest on our show? Be sure to contact us today!

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

Interested in being a guest on our show? Fill out this form!

We'll see you next time, Lemon Heads!

bookmark
plus icon
share episode
From the Yellow Chair - Live @ EPIC 2024 with Travis and Renee Lucas
play

05/14/24 • 34 min

Send us a text

In the virtual Lemonade Stand, Crystal and Emily are on-location at EPIC 2024! They're joined by Travis and Renee Lucas from LCS Heating & Cooling, where they talk about revitalizing your business, the journey to making changes, and the advantages of networking for your company.
0:00 - Life of Rebranding and Rebuilding
10:04 - Business Rebranding and Networking Success
19:03 - Brand Launch Success Story
28:52 - Collaborative Creativity and Travels
If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.
Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.
Interested in being a guest on our show? Be sure to contact us today!

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

Interested in being a guest on our show? Fill out this form!

We'll see you next time, Lemon Heads!

bookmark
plus icon
share episode
From the Yellow Chair - Why Building Community Matters

Why Building Community Matters

From the Yellow Chair

play

10/17/23 • 23 min

Send us a text

In the virtual Lemonade Stand, Crystal is flying solo and going over all things community! She discusses the following topics:
0:50 - What Does Community Really Mean?
3:00 - Community Stories and Examples
7:15 - Translating to Technicians
8:20 - Communities Within Communities
10:20 - Creating Leadership and Authority
13:00 - Your Brand Experience
16:15 - Engaging Locally
19:30 - Final Thoughts and Encouragement
If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.
Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.
Interested in being a guest on our show? Be sure to contact us today!

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

Interested in being a guest on our show? Fill out this form!

We'll see you next time, Lemon Heads!

bookmark
plus icon
share episode

Show more best episodes

Toggle view more icon

FAQ

How many episodes does From the Yellow Chair have?

From the Yellow Chair currently has 157 episodes available.

What topics does From the Yellow Chair cover?

The podcast is about Hvac, Marketing, Management, Design, Plumbing, Community, Podcasts, Small Business, Entrepreneurs and Business.

What is the most popular episode on From the Yellow Chair?

The episode title 'Throwback to Defining Business Principles' is the most popular.

What is the average episode length on From the Yellow Chair?

The average episode length on From the Yellow Chair is 34 minutes.

How often are episodes of From the Yellow Chair released?

Episodes of From the Yellow Chair are typically released every 7 days.

When was the first episode of From the Yellow Chair?

The first episode of From the Yellow Chair was released on Nov 12, 2021.

Show more FAQ

Toggle view more icon

Comments