#28 ABM with Casper Rouchmann

10/23/23 • 30 min

Frenemies - Where Sales and Marketing Talk

Account-based Marketing or ABM - everybody talks about, but should everybody invest in ABM? On this episode of Frenemies the Demand Generation and ABM expert Casper Rouchmann joins Julia to give his insights on when you should invest in ABM, how to get started, and what you need to know.
The topics discussed in this episode:

Defining the resources and personalization you can allocate to ABM
The 3 types of ABM
ICP mapping and account segments
Why ABM is a long game
How much personalization is needed to get started
The ideal frequency of ABM campaigns
The right metrics to measure ABM
How to scale ABM activities
Are ABM and ABS the same?

Check out SparkForce - Full-service, channel-agnostic digital marketing solutions
Check out the Marketing Corner podcast

Defining the resources and personalization you can allocate to ABM
The 3 types of ABM
ICP mapping and account segments
Why ABM is a long game
How much personalization is needed to get started
The ideal frequency of ABM campaigns
The right metrics to measure ABM
How to scale ABM activities
Are ABM and ABS the same?

Check out SparkForce - Full-service, channel-agnostic digital marketing solutions
Check out the Marketing Corner podcast

Previous Episode

#27 Make meetings great again

Meetings - we all have them, and most likely way too many again. On this episode Julia Hartwig gives her insights on how to ensure that meetings are productive, efficient, and run just as long as needed. She goes through the 3 types of meetings (Recurring meetings, purpose meetings and brainstorms) and shares the guidelines she uses so that every participant gets the most out of meetings.

Next Episode

#29 Burnout Talk with Sally Clarke

Burnout - we all have heard the term, but what does it actually mean and how do you spot it? On this episode Julia Hartwig is joined by Sally Clarke, a burnout expert, author, and keynote speaker. Together they dive into the first signs of a burnout, the symptoms, and the actions you should take when you are spotting the first signs.
Find Sally Clarke on LinkedIn
Find Sally's books here