Frenemies - Where Sales and Marketing Talk
Julia Hartwig
Welcome to Frenemies - the podcast where Sales and Marketing talk. Julia Hartwig believes that the B2B system is broken and that Sales and Marketing don't have to be Frenemies. That's why she sits down once a week to uncover how Sales and Marketing can be more aligned, how to create impactful campaigns, and industry news.
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Top 10 Frenemies - Where Sales and Marketing Talk Episodes
Goodpods has curated a list of the 10 best Frenemies - Where Sales and Marketing Talk episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Frenemies - Where Sales and Marketing Talk for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Frenemies - Where Sales and Marketing Talk episode by adding your comments to the episode page.
#27 Make meetings great again
Frenemies - Where Sales and Marketing Talk
10/16/23 • 27 min
Meetings - we all have them, and most likely way too many again. On this episode Julia Hartwig gives her insights on how to ensure that meetings are productive, efficient, and run just as long as needed. She goes through the 3 types of meetings (Recurring meetings, purpose meetings and brainstorms) and shares the guidelines she uses so that every participant gets the most out of meetings.
TLDL: Paid Media Deep Dive - Key Insights
Frenemies - Where Sales and Marketing Talk
08/31/23 • 19 min
Too long; didn't listen edition: You didn't have time to listen to the full paid media deep dive? Listen to the key insights of Julia's paid media talk with Deivis Rupslaukis and learn how you choose paid media platforms, the difference between demand capture and demand creation, and most importantly: paid media tips any marketer should know.
#19 Why the CFO matters with Sara Leander-Pehrson
Frenemies - Where Sales and Marketing Talk
06/19/23 • 43 min
In episode 19 of Frenemies Julia Hartwig is joined by Sara Leander-Pehrson, the CEO of Prezentor with more than 20 years of sales experience. Together Julia and Sara uncover why the CFO matters in B2B Sales and Marketing and reveal the results of the Sellers' readiness survey 2023 with more than 300 B2B sellers. They discuss what challenges sellers faced with in the buying process, effective methods to sell to the CFO and give insights on what CFOs actually need based on 15 interviews with CFOs.
Topics discussed in this episode:
- Why should sellers cater to their buyer's CFO?
- Sellers' challenges in selling to the CFO
- How Marketing can support Sales in reaching CFOs
- Sales materials CFOs need
- Is ROI everything CFOs care about?
Here you find all insights on why the CFO matters such as:
#5 Buzzword Bingo
Frenemies - Where Sales and Marketing Talk
02/06/23 • 34 min
We're playing buzzword bingo - covering the most important buzzwords in the world of B2B Sales and Marketing. Naturally, Julia and Ahmet drift off from talking buzzwords to talking about the challenges in Marketing and Sales and the collaboration between the two departments.
Questions discussed in the episode are:
- What is high quality content?
- How should a prospect be qualified?
- Do eBook downloads matter?
- Why is the ICP so important?
- Is Growth Marketing a thing?
And the biggest question of all: who will win the buzzword bingo?
#30 How to get sh*t done - Productivity hacks
Frenemies - Where Sales and Marketing Talk
11/20/23 • 37 min
We are close to the end of the year 2023 - time to get sh*t done! In this episode Julia talks about the facts and hacks to increase your productivity by improving your focus, prioritization, and consistency.
The topics discussed in this episode:
- What factors influence an individual's productivity?
- How do you improve your ability to focus?
- What are the best techniques to prioritize tasks?
- How do I keep my productivity at an even pace?
#29 Burnout Talk with Sally Clarke
Frenemies - Where Sales and Marketing Talk
11/13/23 • 38 min
Burnout - we all have heard the term, but what does it actually mean and how do you spot it? On this episode Julia Hartwig is joined by Sally Clarke, a burnout expert, author, and keynote speaker. Together they dive into the first signs of a burnout, the symptoms, and the actions you should take when you are spotting the first signs.
Find Sally Clarke on LinkedIn
Find Sally's books here
#26 What I have learned in the first 25 episodes of Frenemies
Frenemies - Where Sales and Marketing Talk
10/09/23 • 30 min
By now Julia Hartwig has recorded 25 episodes of Frenemies and interviewed 6 industry experts on the alignment between Sales and Marketing. On this episode Julia sums up what she has learned about Sales and Marketing alignment, why it is so important and the 4 building blocks of a strong alignment. She also talks about what she has personally learned in the first 25 episodes and gives an outlook on what is coming up on this season of Frenemies.
The topics discussed in this episode:
- Why Sales & Marketing alignment is important
- Spending budgets more effectively
- Team & employee motivation
- Achieving business goals
- The 4 building blocks of Sales & Marketing alignment
- Communication
- Understanding
- Standardization
- Planning
- What Julia has personally learned through Frenemies
You want to give feedback, have topic suggestions or would like to be a guest on Frenemies? Let us know at [email protected]
#25 Excelling at Stakeholder Management to progress in your career
Frenemies - Where Sales and Marketing Talk
10/01/23 • 28 min
Stakeholder management - just a buzzword or a skill?
In episode 25 of Frenemies Julia Hartwig gives insights on how to excel at stakeholder management to progress in your role and career. Stakeholder management is a skill that is often underrated and yet extremely important in any kind of job, but even more so in B2B Sales and Marketing. Julia covers how to think of your day-to-day tasks and projects in a more strategic way by outlining all stakeholders and how to engage and manage relevant stakeholders effectively.
The topics discussed in this episode:
- How stakeholder management can help you progress in your career
- Exercise on how to view your stakeholder more strategically
- Engaging stakeholders effectively
- How to hold stakeholders accountable
- Managing stakeholder and their expectations
- Why evaluating project and stakeholder groups is important
- The skills you learn by focusing on stakeholder management
#24 Building a strong Sales & Marketing Alignment with Laura Erdem
Frenemies - Where Sales and Marketing Talk
09/25/23 • 38 min
Sales and Marketing alignment is a passion topic for Laura Erdem, Sales leader at Dreamdata. That is why she joins Julia Hartwig for this episode to talk all about alignment. Where do you get started? Why should Sales care about alignment? How do you notice friction points? And most importantly: how do you prevent misalignment between Sales and Marketing?
The topics discussed in this episode:
- What are the building blocks of a strong alignment at Dreamdata
- Why Sales leaders should care about Marketing
- How Sales and Marketing can compromise to test initiatives
- What marketers should do to gather insights from Sales
- What sellers should do to increase the lead quality
#28 ABM with Casper Rouchmann
Frenemies - Where Sales and Marketing Talk
10/23/23 • 30 min
Account-based Marketing or ABM - everybody talks about, but should everybody invest in ABM? On this episode of Frenemies the Demand Generation and ABM expert Casper Rouchmann joins Julia to give his insights on when you should invest in ABM, how to get started, and what you need to know.
The topics discussed in this episode:
- Defining the resources and personalization you can allocate to ABM
- The 3 types of ABM
- ICP mapping and account segments
- Why ABM is a long game
- How much personalization is needed to get started
- The ideal frequency of ABM campaigns
- The right metrics to measure ABM
- How to scale ABM activities
- Are ABM and ABS the same?
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FAQ
How many episodes does Frenemies - Where Sales and Marketing Talk have?
Frenemies - Where Sales and Marketing Talk currently has 32 episodes available.
What topics does Frenemies - Where Sales and Marketing Talk cover?
The podcast is about B2B Sales, Marketing, Entrepreneurship, Podcasts, Sales, Business, B2B Marketing and B2B.
What is the most popular episode on Frenemies - Where Sales and Marketing Talk?
The episode title '#29 Burnout Talk with Sally Clarke' is the most popular.
What is the average episode length on Frenemies - Where Sales and Marketing Talk?
The average episode length on Frenemies - Where Sales and Marketing Talk is 32 minutes.
How often are episodes of Frenemies - Where Sales and Marketing Talk released?
Episodes of Frenemies - Where Sales and Marketing Talk are typically released every 7 days.
When was the first episode of Frenemies - Where Sales and Marketing Talk?
The first episode of Frenemies - Where Sales and Marketing Talk was released on Jan 22, 2023.
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