Leveraging Expert Advice for Franchise Success ft. Cail Morrison

08/04/23 • 40 min

Cail Morrison is an experienced professional in the franchising industry, with over 15 years of experience. He is also a Franchise Advisor at Franchise Sidekick, a company helping aspiring and established entrepreneurs reduce their risk when buying a franchise.
In this episode of Franchise Biz Real Talk, Guy Coffee sits down with Cail Morrison, a franchise business consultant with a passion for helping individuals live life on their own terms and build successful portfolios. Cail Morrison shares valuable insights on reducing the risk of buying a franchise, finding the right fit, and navigating the challenges of small business ownership.
Cail's approach as a franchise matchmaker is to provide individuals with a range of franchise options, exposing them to different brands to determine the best fit and avoid making the wrong decision. By looking at things objectively and discussing the pros and cons, they guide individuals towards making informed choices that suit their strengths and weaknesses.
Throughout the conversation, Cail emphasizes the importance of self-reflection and understanding one's own abilities before venturing into a franchise. They stress that collaboration and finding the right support system, whether it be franchisees or experts in the industry, are key to success.
Cail Morrison draws from his experience as a franchisee and franchisor, showcasing a deep understanding of the challenges and rewards that come with small business ownership. They also highlight the critical role of engagement with the franchise system and stress the significance of communication and staying informed as a franchisee.
Overall, Cail's passion for helping people find the right path in franchising shines through in this insightful episode. Join Guy Coffee and Cail Morrison as they dive into practical strategies and valuable advice to navigate the franchising world and build a successful business on your terms.
Takeaways

Engage, learn, and grow.
Stay connected with franchisors.
Solutions are at hand.

Quote
“A lot of people that I hired were people that had some exposure to the brand." -Cail Morrison
Connect
Cail Morrison
LinkedIn: www.linkedin.com/in/cail-morrison-50184821Website: www.franchisesidekick.comGuy Coffee
LinkedIn: www.linkedin.com/in/guycoffeyWebsite: www.frenchiesnails.comInstagram: @guycoffey

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffeyYouTube: @guycoffey

Send us a text

Engage, learn, and grow.
Stay connected with franchisors.
Solutions are at hand.

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffeyYouTube: @guycoffey

Previous Episode

1st report is always wrong

Send us a text

Quick mindset minute episode on how the first message on an issue is not what you want to respond to in kind. It is usually emotionally charged and also not the full story.

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffeyYouTube: @guycoffey

Next Episode

How Effective Lease Renewals Can Transform Your Franchise Business ft. Dale Willerton

Send us a text

Dale Willerton is the Founder and Lease Consultant of The Lease Coach, North America's #1 Authority on commercial lease negotiating for tenants and has been working exclusively for commercial tenants since 1993. He is also the author of the book ‘Negotiating Commercial Leases & Renewals for Dummies’.
In this episode of Franchise Biz Real Talk, Guy Coffee sits down with Dale Willerton, the lease coach and author of "Commercial Lease Negotiations for Dummies." Dale shares his expertise and insights into the world of lease negotiations, specifically focusing on lease renewals.
Dale begins by discussing the challenges of negotiating lease agreements, drawing from his experience working with Anytime Fitness clubs. He highlights the importance of understanding the timeline for opening a new store, especially in a post-pandemic world where delays are common. Dale Willerton also emphasizes the need for a floating commencement date to mitigate issues caused by contractors, permitting problems, and equipment unavailability.
They also delved into the benefits of lease renewals and how they can significantly impact a business's bottom line performance. Dale Willerton emphasizes the significance of negotiating lease renewals as if dealing with a new tenant, seeking benefits such as free rent and tenant allowance. He shares real-life examples of businesses that successfully negotiated improved lease terms, including a case where a proactive approach led to a lower base rental rate and tenant improvement money being offered by the landlord without being asked.
Throughout the episode, Guy Coffey and Dale Willerton exchange valuable insights on the lease negotiation process, debunk common misconceptions, and highlight the importance of working with professionals like Dale to secure favorable lease agreements. Join us to gain a deeper understanding of the intricacies of commercial lease negotiations, learn valuable tips and strategies to navigate lease renewals, and be inspired to take a proactive approach in securing better lease agreements for their businesses.
Takeaways

Approach Lease Renewals with a Fresh Perspective.
Understand the Power of Timing.
Working with Professionals Yields Positive Results.

Quote
“It's better to have a brand new lease than to take over someone's old lease." -Dale Willerton
Connect:
Dale Willerton
LinkedIn: www.linkedin.com/in/dale-willerton-2a1188238
Website: www.theleasecoach.com
Guy Coffee
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.frenchiesnails.com
Instagram: @guycoffey

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffeyYouTube: @guycoffey