Season 2, Episode 11: Personality Branding with Danielle Hughes

With her background in advertising and knack for witty personal branding, Danielle Hughes has cultivated a career helping people and businesses strategize quality content. After years of working as a copywriter in the corporate world, Danielle took the leap into freelancing and, eventually, started her own marketing company. In today’s episode, Danielle discusses her transition from “order-taker” to “business owner,” and shares her insight on the ways in which people can blend their business persona and their personal persona. As a freelancer and entrepreneur, Danielle emphasizes the importance of networking. Patience and maintenance of those relationships over time will result in a solid support group of people that can help and benefit from each other. More about Danielle Hughes: Danielle studied Advertising Design in college hoping to become an art director, but quickly discovered her strength in her writing. From there, she began her career in copywriting, primarily working in ad sales marketing for television networks. Years later, she pivoted into writing copy for consumer-facing campaigns. Danielle now brings her corporate expertise to her own business, More Than Words Marketing, which focuses on strategic personality branding appropriate for our current digital age. Instagram LinkedIn