Building a Bad-A** Brand Voice with Helen Tremethick

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05/02/22 • 47 min

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Why do you need to screw the template? And how did the business world end up with so many shoulds and templates in the first place?

Ditching the templates and developing your own brand voice helps your business maintain consistency, clarity, and authenticity. And all of those elements are rooted in your values.

Helen Tremethick joins India to dig into why you need to say goodbye to templates and shoulds and develop your voice.

In this discussion:

Why we reach for templates and why they don’t work
How to identify and cultivate your brand voice
How to disrupt copycatting and own your voice
Questions to help you leave the elevator pitch behind for good

Connect with Helen Tremethick:

Connect with India Jackson and Flaunt Your Fire:

Ready to dive deeper?

What would be possible for your brand visibility if you could attract new clients who enthusiastically shared your values and vision, if you could get out of the hustle of content creation and focus on building meaningful relationships that turn followers into fans, fans into clients, and clients into lifelong referral sources?

Every month inside Pause on the Play® the Community, Erica Courdae and India Jackson host a live Q&A session where you can get individualized feedback on how to do exactly that. Get access to the next Q&A, plus replay videos and workshops by joining today.

Resources:

Erica Courdae discusses Imposter Syndrome on the Pause on the Play® Podcast

Why do you need to screw the template? And how did the business world end up with so many shoulds and templates in the first place?

Ditching the templates and developing your own brand voice helps your business maintain consistency, clarity, and authenticity. And all of those elements are rooted in your values.

Helen Tremethick joins India to dig into why you need to say goodbye to templates and shoulds and develop your voice.

In this discussion:

Why we reach for templates and why they don’t work
How to identify and cultivate your brand voice
How to disrupt copycatting and own your voice
Questions to help you leave the elevator pitch behind for good

Connect with Helen Tremethick:

Connect with India Jackson and Flaunt Your Fire:

Ready to dive deeper?

Resources:

Erica Courdae discusses Imposter Syndrome on the Pause on the Play® Podcast

Previous Episode

How Showing Up Less Can Be Good For Your Brand with Dr. Marcuetta Sims

When it comes to visibility, many people believe that more is better.

But churning out content nonstop can leave you feeling exhausted, burned out, and like you’re never doing enough to show up.

What if, instead of being on every platform, we set boundaries and showed up in fewer places, and it was actually essential to your brand being more effective and more successful.

Dr. Marcuetta Sims and India discuss why we need boundaries for our brand presence, the downsides of being visible all the time, and how to tune in and listen to what you need to thrive.

In this discussion:

How setting boundaries in your brand can leave people wanting more
How boundaries became a buzzword
What constantly being “on” takes from us
How to tune in and set boundaries based on your values

Connect with Dr. Marceutta Sims:

The Worth, Wisdom and Wellness Center
Instagram: @WorthWisdomWellness

Connect with India Jackson and Flaunt Your Fire:

Ready to dive deeper?

Get support in envisioning how you want to show up for your people and what boundaries you need to set for your brand by joining Pause on the Play® the Community. Every month get access to Q&A with India Jackson and Erica Courdae, along with anytime community feedback and support, monthly workshops, and on-demand replays of previous workshops and masterclasses.

Learn more at pauseontheplay.com/community

Next Episode

Bad Art: Challenging the Negative and Perfectionist Narrative with Amenah Arman

How often have you had an idea that you did not follow through on?

There are so many good ideas, concepts, content, and art out there living in people’s heads that we aren’t getting to witness because they haven’t followed through and released those ideas.

Amenah Arman joins India for a conversation about creative hoarding, bad art, and why we don’t pursue our ideas and visions.

In this discussion:

What creative hoarding is and why we do it
The social and cultural influences on how we access creativity
Why therapy services need to be tailored to the individual
Two things you can do to get your creativity unblocked

Connect with Amenah Arman:

Connect with India Jackson and Flaunt Your Fire:

Ready to dive deeper?

Question your perception of what is good content or bad content, identify where your creative stuckness may be coming from, and unpack your creative hoard in the immersive workshop Bad Art with Amenah Arman.

Whether you consider yourself to be a creative or not, we all have ideas and a fire burning within us. If you have an urge to see that spark come to life, but you don’t know how, Bad Art is for you. Get access to Bad Art and the rest of our full resource library inside Pause on the Play® the Community.