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[ Joe Rouse ] Opening A Second Location Successfully
05/26/22 • 51 min
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today.
Today I have the pleasure of speaking with Joe Rouse
Joe was born in New Bern, NC and moved to Wilmington when I was 5 years old. The most important aspects of his life are God and his family. He has a beautiful wife Melody and they have 2 sons and a daughter. Aiden, Noah, and Bella. Outside of God and his family, he has devoted his life to learning about health, fitness, and the human body. All education aside, He loves what he does! His main focus at this point in his career is to create careers for those who are a part of the BFP Family staff. If he can create an amazing experience for them, systems, accountability, and leadership in place, they will be bought in and create an awesome experience for the clients!
In my conversation with Joe he held nothing back and shared the good and the bad through his journey till now. He has achieved what most desire by opening up a second location and doing it successfully. We break down how he knew he was ready for this next step to the marketing tactics that allowed him to get up to 100 new clients in under 6 months for the second location. This will for sure be a conversation you will receive so much value in.
To engage with Joe visit his sites below:
BFP Hampstead Instagram
BFP Sneads Ferry Instagram
Thanks for listening! Don't forget to leave a review!
The Needs Assessment:
The Free Assessment that Gym Owners Need to Escape the Grind.
Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed.
Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.
About Fitness Revolution:
Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/
About Justin Hanover:
Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems.
Want to connect directly with Justin Hanover? Check out is social pages:
Instagram Fitness Business Freedom is produced by Nick Berry, Kelly Berry, Justin Hanover, and FCG.
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today.
Today I have the pleasure of speaking with Joe Rouse
Joe was born in New Bern, NC and moved to Wilmington when I was 5 years old. The most important aspects of his life are God and his family. He has a beautiful wife Melody and they have 2 sons and a daughter. Aiden, Noah, and Bella. Outside of God and his family, he has devoted his life to learning about health, fitness, and the human body. All education aside, He loves what he does! His main focus at this point in his career is to create careers for those who are a part of the BFP Family staff. If he can create an amazing experience for them, systems, accountability, and leadership in place, they will be bought in and create an awesome experience for the clients!
In my conversation with Joe he held nothing back and shared the good and the bad through his journey till now. He has achieved what most desire by opening up a second location and doing it successfully. We break down how he knew he was ready for this next step to the marketing tactics that allowed him to get up to 100 new clients in under 6 months for the second location. This will for sure be a conversation you will receive so much value in.
To engage with Joe visit his sites below:
BFP Hampstead Instagram
BFP Sneads Ferry Instagram
Thanks for listening! Don't forget to leave a review!
The Needs Assessment:
The Free Assessment that Gym Owners Need to Escape the Grind.
Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed.
Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.
About Fitness Revolution:
Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/
About Justin Hanover:
Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems.
Want to connect directly with Justin Hanover? Check out is social pages:
Instagram Fitness Business Freedom is produced by Nick Berry, Kelly Berry, Justin Hanover, and FCG.
Previous Episode
[ Anna Iveson ] Creating Effective Lead Generation Campaigns
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today.
Today I have the pleasure of speaking with Anna Iveson
Anna is a competitive figure skater...turned banker...turned Facebook ads expert - with a passion for helping entrepreneurs-on-a-mission to rapidly and sustainably scale their reach, impact and profits through social media advertising.
She started her advertising career at Tier 11 - a leading global Facebook Ad Agency, before breaking out as an independent ads expert.
Nowadays she partners with businesses across a wide range of niches including fitness and health, SaaS, personal development, and online education.
Safe to say most gym owners would say that their biggest pain point revolves around lead generation and sales. Well we tackled that head on with Anna breaking down how to go about creating a lead generation campaign that works. Along with what not to do and how to avoid common mistakes when it comes to running lead generation campaigns. We also took it a step further and she shared insights on how to handle leads as they come in even if they don’t buy right away.
To engage with Anna visit her sites below:
Website
LinkedIn
Thanks for listening! Don't forget to leave a review!
The Needs Assessment:
The Free Assessment that Gym Owners Need to Escape the Grind.
Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed.
Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.
About Fitness Revolution:
Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/
About Justin Hanover:
Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems.
Want to connect directly with Justin Hanover? Check out is social pages:
Instagram Fitness Business Freedom is produced by Nick Berry, Kelly Berry, Justin Hanover, and FCG.
Next Episode
[ Dan Ritchie ] How To Reach The Baby Boomer Generation
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today.
Today I have the pleasure of speaking with Dan Ritchie
Dr. Dan Ritchie started his fitness career at Southeast Missouri State University with a bachelor’s degree in Fitness and Sports Medicine and then spent a year as a graduate assistant coaching Division 1 athletes. He completed his master’s degree in Health & Physical Education at the University of Wisconsin- Whitewater, where he won the 2002 Thesis of the Year.
Since 2007 Dan has owned and operated Miracles Fitness in West Lafayette, Indiana, where he and his staff have trained over 2000 clients. With over 20 years of experience, he has extensive knowledge on training the mature adult market and has equipped people in their 50s, 60s, 70s, and beyond to achieve their goals and enhance their functional longevity. Dan was the 2014 PFP Trainer of the Year, and then shortly after he and Dr. Cody Sipe co-founded the Functional Aging Institute.
In our conversation Dan hit on some powerful points on serving the baby boomer generation. If serving the demographic with the largest buying power and time availability matters to you then you will find amazing value in this episode. We got into marketing and understanding what to put out there to attract this demographic to the types of offers that work. Then if you aren’t already serving this demographic Dan shares his functional aging certification and how it will ultimately allow you to serve this population and grow your business.
To engage with Dan visit his sites below:
Website
Facebook
Thanks for listening! Don't forget to leave a review!
The Needs Assessment:
The Free Assessment that Gym Owners Need to Escape the Grind.
Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed.
Join our email newsletter for access to over 15 years of fitness business expertise. Ge
About Fitness Revolution:
Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/
About Justin Hanover:
Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems.
Want to connect directly with Justin Hanover? Check out is social pages:
Instagram Fitness Business Freedom is produced by Nick Berry, Kelly Berry, Justin Hanover, and FCG.
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