Marketing & Business Q&A #2

11/22/19 • 24 min

Today is a solo show and back by popular demand it is a Marketing Q&A. We are going to cover tips from how I started out, getting my first clients, transitioning and scaling.

Here's what we talk about in this episode:

Do I have any plans to write a book?
What are my worries, and how do I unwrap them?
How I pinned down exactly what my business will be
How long did it take me to secure my first clients and how did they initially discover me
How I tested the market when I first started
Can I start anything business-wise when my style hasn't developed yet, and how do I market that?
How would you approach starting a podcast for your business?
How much of the work am I going to have to do when I start a Podcast?
I am transitioning my business from wedding photography to holistic therapies, I have had to add in agency work to make up for the financial shortfall while I am still building the business, what is your tip for juggling lots of activities and still getting stuff done?
How do I make my paper good business more financially sustainable without turning into a card-making factory?

For links and resources discussed in the show, see the full show notes.

Kayte on Instagram

Today is a solo show and back by popular demand it is a Marketing Q&A. We are going to cover tips from how I started out, getting my first clients, transitioning and scaling.

Here's what we talk about in this episode:

Do I have any plans to write a book?
What are my worries, and how do I unwrap them?
How I pinned down exactly what my business will be
How long did it take me to secure my first clients and how did they initially discover me
How I tested the market when I first started
Can I start anything business-wise when my style hasn't developed yet, and how do I market that?
How would you approach starting a podcast for your business?
How much of the work am I going to have to do when I start a Podcast?
I am transitioning my business from wedding photography to holistic therapies, I have had to add in agency work to make up for the financial shortfall while I am still building the business, what is your tip for juggling lots of activities and still getting stuff done?
How do I make my paper good business more financially sustainable without turning into a card-making factory?

For links and resources discussed in the show, see the full show notes.

Kayte on Instagram

Previous Episode

Coaching Episode - Valuing, Pricing and Selling What You Do with Jo Hooper

Today is a coaching episode with Jo Hooper, who you may know better as Mad And Sad Club. After two mental health breakdowns in as many years, Jo took redundancy from her job in communications and started Mad And Sad Club to help organisations better help and support their employees. 6 months in, Jo is struggling to nail her value as, in her words, she’s made up this new job and is unused to applying value to her work outside the corporate framework. This, obviously, has a knock on effect to pricing and selling her services, so we dig into all of this today.

Here's what we talk about in this episode:

Background into Mad & Sad Club & Jo
Value and Selling
What to do when doubt comes in
Stop focusing on the how, focus on the value
Pricing your services
Getting testimonials
Using LinkedIn to get clients
Using visuals on-line to get more engagement
How to show your personality and values with B2B
How to work with B2B and offering your services

For links and resources discussed in the show, see the full show notes.

Kayte on Instagram Jo on Instagram

Next Episode

Surrendering To A Positive and Productive Relationship with Your Coaching Business with Jen Carrington

Today is a conversational episode about coaching with my good friend Jen Carrington. Jen is a creative coach who has been running her business for about six years, and she actually coached me back in 2017 when I first had the idea of setting up my business. Today we talk about how we plan out our years, the direction of our business as coaches, the difference between finding and surrendering to balance, what jobs your marketing has to do as a coach or facilitator and how we both approach the dreaded selling.

Here's what we talk about in this episode: