Ep. 5: How Erin Coupe Turned Burnout into a Calling

04/10/25 • 30 min

In this powerful episode, host Amanda Nizzere welcomes Erin Coupe—founder of Authentically EC, transformational speaker, and mindset coach—to share her extraordinary journey from burnout in high-powered corporate roles to building a soul-aligned business.
After nearly two decades in global companies like Goldman Sachs and CBRE, Erin hit a turning point. She transitioned from defining herself by job titles to rediscovering her true identity. Erin shares how childhood adversity shaped her grit, why she walked away from Wall Street, and the inner work that led her to a thriving coaching business rooted in authenticity.
Whether you're navigating burnout, exploring fractional work, or considering entrepreneurship, Erin’s story offers a roadmap for reclaiming your energy, identity, and joy.
What You’ll Learn:

Erin’s journey from financial hardship to corporate success—and why she walked away
The two pivotal moments that catalyzed her career and mindset transformation
How to begin a soul-aligned pivot before leaving your current job
Why action (not clarity) is the key to confidence
How to quiet your inner critic by naming it (Erica, anyone?)
What it means to ritualize your life and shift from obligation to intention
Practical tools for navigating burnout and rediscovering yourself

Links & Resources:
💼 Authentically EC – Erin’s Website
→ Subscribe for alignment insights + grab Erin’s free mindset mastery guide
🎧 The Erin Coupe Podcast – bite-sized wisdom in under 15 minutes
📚 Pre-order Erin’s book (coming September 2025!) – stay tuned for title reveal
👥 Want to go deeper? Apply to Erin’s private cohort experience. Podcast listeners receive $100 off if accepted.

Erin’s journey from financial hardship to corporate success—and why she walked away
The two pivotal moments that catalyzed her career and mindset transformation
How to begin a soul-aligned pivot before leaving your current job
Why action (not clarity) is the key to confidence
How to quiet your inner critic by naming it (Erica, anyone?)
What it means to ritualize your life and shift from obligation to intention
Practical tools for navigating burnout and rediscovering yourself

Previous Episode

Ep. 4: Kymm Martinez on Purpose, Power & the Pivot

Amanda Nizzere is joined by fractional CMO Kymm Martinez, CEO of Wilder Marketing Group. With a 25+ year career that spans Fortune 200 brands, nonprofits, and higher ed—including CMO roles at General Mills, the University of St. Thomas, and the American Cancer Society—Kymm now leads her own fractional marketing firm with purpose, flexibility, and impact at the core.

In this refreshingly honest conversation, Kymm shares what prompted her bold leap at age 55, why she left a high-profile job with no backup plan, and how she gave herself space to figure out what came next. She discusses the difference between consulting and fractional work, the joy (and surprises) of entrepreneurship, and how she’s using automation and AI to scale her business and her network.

Whether you’re thinking of launching your own fractional business or wondering what happens after you leap—this episode is packed with practical insight, inspiration, and real talk from someone who’s walking the walk.

Resources & Tools Mentioned:

💼 Wilder Marketing Group
🧰 Tools: HubSpot CRM (free version), ChatGPT, SCORE/SBA, LinkedIn

Favorite Quote from Kymm:

“I’m still a work in progress—but I’ve learned to stop defining myself by my last job title. I have so much more to give, and now I get to decide how and when I give it.”

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Next Episode

Ep. 6: The AI Toolkit Every Fractional Exec Should Know—with Crys Black

What happens when a fractional CMO meets the rise of AI? Magic—and massive efficiency. You'll want to grab a pen and paper for this one!

In this episode of Female Fractionals, host Amanda Nizzere sits down with the dynamic Crys Black, a fractional CMO and RevOps leader at Crys Black Consulting. Crys shares how she leverages over a dozen AI and tech tools to run her business, amplify client results, and build an AI-powered digital twin to manage her social presence (yes, really!).

You’ll hear how her nonlinear career—from IT to marketing to fractional life—intersects with her love of experimentation, and how AI has not only improved her workflows but also helped her create a custom Valentine’s Day album.

Whether you're overwhelmed by the pace of new tools or just wondering where to start, this episode will give you inspiration, a real-world roadmap, and full permission to just start playing.

💡 Highlights:

How Crys transitioned from Silicon Valley IT to fractional CMO life
Her go-to AI tools, including ChatGPT, Motion, Storm, and Lovable
How she uses deep research tools to prep for sales calls in 10 minutes flat
Why your digital twin might be your best content creator yet
Her approach to staying current without getting overwhelmed
How she used AI to win Valentine’s Day (we’re serious)

🔗 Resources + Links:

✨ Fractional doesn’t have to mean frazzled. With the right tools, you can scale your value—without scaling your hours.

Visit FemaleFractionals.com for the full transcript and bonus resources from this episode.

Female Fractionals - Ep. 5: How Erin Coupe Turned Burnout into a Calling

Transcript

Amanda: Welcome to today’s episode of “Female Fractionals”. I'm your host and fractional CMO, Amanda Nizzere. On today's episode, we have Erin Coupe, founder and CEO at Authentically EC, a mindset coach and transformational speaker. Erin has spent over 17 years in three global companies, including Goldman Sachs and CBRE, prior to launching Authentically EC in February of 2020.

Leading to the formation of her business is Erin's journey from self-sabotage to self-act