Ep. 4: Kymm Martinez on Purpose, Power & the Pivot

04/03/25 • 34 min

Amanda Nizzere is joined by fractional CMO Kymm Martinez, CEO of Wilder Marketing Group. With a 25+ year career that spans Fortune 200 brands, nonprofits, and higher ed—including CMO roles at General Mills, the University of St. Thomas, and the American Cancer Society—Kymm now leads her own fractional marketing firm with purpose, flexibility, and impact at the core.

In this refreshingly honest conversation, Kymm shares what prompted her bold leap at age 55, why she left a high-profile job with no backup plan, and how she gave herself space to figure out what came next. She discusses the difference between consulting and fractional work, the joy (and surprises) of entrepreneurship, and how she’s using automation and AI to scale her business and her network.

Whether you’re thinking of launching your own fractional business or wondering what happens after you leap—this episode is packed with practical insight, inspiration, and real talk from someone who’s walking the walk.

Resources & Tools Mentioned:

💼 Wilder Marketing Group
🧰 Tools: HubSpot CRM (free version), ChatGPT, SCORE/SBA, LinkedIn

Favorite Quote from Kymm:

“I’m still a work in progress—but I’ve learned to stop defining myself by my last job title. I have so much more to give, and now I get to decide how and when I give it.”

Love the show?
Follow, rate, and share to help us spread the word about "Female Fractionals" and support women in creating careers and businesses on their own terms.

Resources & Tools Mentioned:

💼 Wilder Marketing Group
🧰 Tools: HubSpot CRM (free version), ChatGPT, SCORE/SBA, LinkedIn

Favorite Quote from Kymm:

“I’m still a work in progress—but I’ve learned to stop defining myself by my last job title. I have so much more to give, and now I get to decide how and when I give it.”

Love the show?
Follow, rate, and share to help us spread the word about "Female Fractionals" and support women in creating careers and businesses on their own terms.

Previous Episode

Ep. 3 Building Beyond Barriers with Brooke Skinner Ricketts

In this inspiring episode, Amanda Nizzere sits down with Brooke Skinner Ricketts, the powerhouse CEO of Beyond Barriers—a career acceleration platform helping professionals advance with clarity and confidence. Brooke shares her winding path from aspiring documentary filmmaker to C-suite executive, and how a pandemic-era soul search led her to take the leap into entrepreneurship.

From launching brands and leading IPOs to empowering thousands of professionals through community and career "fitness," Brooke offers honest insights into what it takes to grow, build, and take bold action. They discuss everything from career pivots and burnout to mentorship, board seats, and boundary-setting.

Whether you're a fractional executive, an entrepreneur, or simply someone considering your next big leap—this conversation is full of golden nuggets.

Resources & Links:

💼 Beyond Barriers
🔗 Connect with Amanda Nizzere & explore more episodes at https://www.femalefractionals.com/

Love the show?
Don’t forget to like, follow, rate, and share to help us grow the Female Fractionals community.

Next Episode

Ep. 5: How Erin Coupe Turned Burnout into a Calling

In this powerful episode, host Amanda Nizzere welcomes Erin Coupe—founder of Authentically EC, transformational speaker, and mindset coach—to share her extraordinary journey from burnout in high-powered corporate roles to building a soul-aligned business.
After nearly two decades in global companies like Goldman Sachs and CBRE, Erin hit a turning point. She transitioned from defining herself by job titles to rediscovering her true identity. Erin shares how childhood adversity shaped her grit, why she walked away from Wall Street, and the inner work that led her to a thriving coaching business rooted in authenticity.
Whether you're navigating burnout, exploring fractional work, or considering entrepreneurship, Erin’s story offers a roadmap for reclaiming your energy, identity, and joy.
What You’ll Learn:

Erin’s journey from financial hardship to corporate success—and why she walked away
The two pivotal moments that catalyzed her career and mindset transformation
How to begin a soul-aligned pivot before leaving your current job
Why action (not clarity) is the key to confidence
How to quiet your inner critic by naming it (Erica, anyone?)
What it means to ritualize your life and shift from obligation to intention
Practical tools for navigating burnout and rediscovering yourself

Links & Resources:
💼 Authentically EC – Erin’s Website
→ Subscribe for alignment insights + grab Erin’s free mindset mastery guide
🎧 The Erin Coupe Podcast – bite-sized wisdom in under 15 minutes
📚 Pre-order Erin’s book (coming September 2025!) – stay tuned for title reveal
👥 Want to go deeper? Apply to Erin’s private cohort experience. Podcast listeners receive $100 off if accepted.

Female Fractionals - Ep. 4: Kymm Martinez on Purpose, Power & the Pivot

Transcript

Amanda: [00:00:00] Welcome to Female Fractionals, the biweekly podcast for successful female fractional executives and those ready to take the leap. In each episode, I'll bring you actionable lessons and inspiration through interviews with thriving fractional leaders and experts. Let's dive in. Hi everyone, and welcome to this episode of Female Fractionals.

I'm your host and fractional CMO, Amanda Nizzere on today's show. I'm excited to speak with Kymm Martinez, CEO, and founder of Wilde