8 Tips to Design a Marketing Strategic Plan
01/19/21 • 26 min
Welcome back to another episode! Imagine this...you’ve just finished conceptualizing your ideal brand using the perfect business model, you’re ready to start offering the most innovative products or services in the market, you’ve got the best team behind your back, AND you have a fiery passion to become the most successful entrepreneur in the country.
What could go wrong, right?!
In this episode I’m sharing tips that I use to help clients and business owners design their marketing strategy without spending thousands of dollars
These 8 marketing lessons are specifically for healthcare and wellness business owners to remember when drafting a marketing strategy or managing your marketing team to get them to stay on task to understand your brand, mission and audience. If you don’t think you need a marketing plan, I encourage you to think again! You NEED a plan and a strategy for how you will get the right people in the door.
We go in depth about:
1. Selling people what they want and giving them what they need
2. You need to market the “getting back on the golf course” and not your “manual therapy”
3. Don’t just focus on getting customers, but building a strong community
4. The idea of entertain, educate, entertain, educate, entertain, educate, then sell
5. How to get clients to know, like and trust you
6. There’s no one size fits all strategy
7. Respond and recognize every comment and message
8. Don’t compare your year 1 with someone else’s year 10
Plus, I’m sharing 6 ways you can improve your marketing without spending any money at all.
Don’t get me wrong, marketing can be an overwhelming hurdle to tackle for most business owners, but it is absolutely essential if you want people to know about your business AND then BUY from you.
If you are interested in getting your marketing on the mark for 2021 and beyond I invite you to join the 30 Day Marketing Bootcamp! Learn how to go from no idea, to no problem and create a solid and effective marketing strategy for your unique business all in 30 days! To learn more visit www.christagurka.com/bootcamp
Welcome back to another episode! Imagine this...you’ve just finished conceptualizing your ideal brand using the perfect business model, you’re ready to start offering the most innovative products or services in the market, you’ve got the best team behind your back, AND you have a fiery passion to become the most successful entrepreneur in the country.
What could go wrong, right?!
In this episode I’m sharing tips that I use to help clients and business owners design their marketing strategy without spending thousands of dollars
These 8 marketing lessons are specifically for healthcare and wellness business owners to remember when drafting a marketing strategy or managing your marketing team to get them to stay on task to understand your brand, mission and audience. If you don’t think you need a marketing plan, I encourage you to think again! You NEED a plan and a strategy for how you will get the right people in the door.
We go in depth about:
1. Selling people what they want and giving them what they need
2. You need to market the “getting back on the golf course” and not your “manual therapy”
3. Don’t just focus on getting customers, but building a strong community
4. The idea of entertain, educate, entertain, educate, entertain, educate, then sell
5. How to get clients to know, like and trust you
6. There’s no one size fits all strategy
7. Respond and recognize every comment and message
8. Don’t compare your year 1 with someone else’s year 10
Plus, I’m sharing 6 ways you can improve your marketing without spending any money at all.
Don’t get me wrong, marketing can be an overwhelming hurdle to tackle for most business owners, but it is absolutely essential if you want people to know about your business AND then BUY from you.
If you are interested in getting your marketing on the mark for 2021 and beyond I invite you to join the 30 Day Marketing Bootcamp! Learn how to go from no idea, to no problem and create a solid and effective marketing strategy for your unique business all in 30 days! To learn more visit www.christagurka.com/bootcamp
Previous Episode
#FemaleFridays with Lencola Green
Meet Lencola, creator of Black to Pilates
Lencola has been in the business for over 16 years, and recently, she launched a teacher training program online called Black to Pilates. Through Black to Pilates, Lencola aims to increase diversity in the Pilates community, upping the number of Black instructors from the hundreds to the thousands.
In addition to teacher training, Lencola offers group Pilates classes, private and semi-private sessions, and coaching in postpartum recovery. She specializes in core training, strengthening, and conditioning, as well as injury prevention and gymnastic strength training. In her spare time, Lencola enjoys hiking, dancing, playing the guitar, and nurturing her family.
In this episode we discuss:
- [03:15] Removing barriers to entry for all aspiring instructors
- [07:00] Improving diversity by looking at advertising and individual culture in communities
- [09:15] How Lencola started doing Pilates and became an instructor
- [11:15] About Lencola’s comprehensive training program
- [13:00] Learning about the business side of being an instructor or running a studio
- [18:45] Increasing diversity in health and wellness workspaces
Follow Lencola on Instagram at @californiapilates and on her website, where you can learn more about her and her teacher training courses.
Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!
Links mentioned in this episode:
Thanks for listening, and see you for the next episode! Please leave a review for the show since this helps other female fitness and wellness professionals find the podcast!
Interested in being a guest on a future Female Friday episode? Email me at [email protected]!
Next Episode
#FemaleFridays with Jennifer Maanavi
Episode 005: Female Fridays with Jennifer Maanavi
Who’s ready for another #FemaleFridays chat? My latest guest on the Female emPOWERED Podcast is Jennifer Maanavi, CEO and co-founder of Physique 57, an international boutique fitness studio and media business headquartered in New York City. Jennifer and I met in a mastermind together, and because she’s always inspired me, I couldn’t wait to have her as a guest on the podcast!
Reinventing fitness in-person and online
After opening two studio locations in New York, Physique 57 went down a business path that proved to be “one of the best decisions we’ve made,” as Jennifer put it. Rather than open more brick-and-mortar studios, they began making fitness DVDs in 2008 and 2009, which sold rapidly in all 50 states.
From there, Physique 57 opened more locations in Los Angeles and New York, and started consulting internationally. They also have offered video on-demand content for the past 8 years, as well as exclusive video content on Instagram. Since the spread of COVID-19, Physique 57 has hosted live virtual classes for members who miss the interaction of in person classes.
Jennifer has had such an inspiring and admirable career in the health and wellness space. For any women looking to forge their own path in fitness or health or wellness, she had this advice: employing and nurturing a diverse team is important. Not just teachers, trainers, or fitness professionals, but bookkeepers and cleaning staff and so on. Choose the people you work with wisely and care for them. That’s the key to success.
In this episode we discuss:
- [01:00] How Jennifer discovered a need for new fitness classes in New York
- [05:00] Physique 57’s growth in media and studio locations
- [10:15] The digital side of the business
- [18:00] Jennifer’s thoughts on women leaders in the health and wellness industry
- [20:45] The rise of femtech and talking about women’s bodies
- [28:10] Jennifer’s advice for any aspiring female fitness entrepreneurs
Follow Jennifer on Instagram at @jennifermaanavip57, and check out the Physique 57 website!
Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!
Links mentioned in this episode:
Thanks for listening, and keep your eyes and ears open for our next episode! If you loved this one, please leave a review for the show to help other female fitness and wellness professionals find our podcast!
Interested in being a guest on a future Female Friday episode? Email me at [email protected]!
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/female-empowered-winning-in-business-and-life-221755/8-tips-to-design-a-marketing-strategic-plan-25347513"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to 8 tips to design a marketing strategic plan on goodpods" style="width: 225px" /> </a>
Copy