FSS Episode 501: “Outside the Box”
02/21/19 • 3 min
In this episode, Kim Walsh Phillips talks about thinking Outside the Box, Kim talks about running campaigns besides lead generation. Kim shares that you can use Facebook ads to generate more money. Kim shares how you can do this by thinking outside the box and using your list and Facebook ads to do this. Learn more at 3daysto10k.com.
0:20 - Kim talks about campaigns you can run beside lead generation. Kim first talks about their lead generation doing the 3daysto10k.
1:00 - Kim continues to talk about Facebook ads and how this makes the first appearance of the services such as 3daysto10k, then the social media cash machine, then finally the Powerful Professionals membership program.
1:54 - Kim talk about the free webinar that they use to sell their way into their Masterclass.
2:00 - Kim continues that the use the Facebook ads to promote a weekend promotion as well. For example, a magazine that they’re promoting.
3:00 - Kim says once people are on your list, how do you want them to behave and what do you want them to do. And can you use Facebook ads to get them there?
Resources Mentioned in this Episode
In this episode, Kim Walsh Phillips talks about thinking Outside the Box, Kim talks about running campaigns besides lead generation. Kim shares that you can use Facebook ads to generate more money. Kim shares how you can do this by thinking outside the box and using your list and Facebook ads to do this. Learn more at 3daysto10k.com.
0:20 - Kim talks about campaigns you can run beside lead generation. Kim first talks about their lead generation doing the 3daysto10k.
1:00 - Kim continues to talk about Facebook ads and how this makes the first appearance of the services such as 3daysto10k, then the social media cash machine, then finally the Powerful Professionals membership program.
1:54 - Kim talk about the free webinar that they use to sell their way into their Masterclass.
2:00 - Kim continues that the use the Facebook ads to promote a weekend promotion as well. For example, a magazine that they’re promoting.
3:00 - Kim says once people are on your list, how do you want them to behave and what do you want them to do. And can you use Facebook ads to get them there?
Resources Mentioned in this Episode
Previous Episode
FSS Episode 500: “Something I tried, Gosh it didn’t work!”
In this episode, Kim Walsh Phillips shares about a failed tactic with their ad design. Kim provides insight into sticking to strategies that work. And how this could help you in your mission to bring down your cost per lead on Facebook. Learn more at 3daysto10k.com.
0:20 - Kim talks about how they are in aanever mission to get cost per lead down, because it hurts the ROI. Kim talks about about their weekly campaign at 3daysto10k.com.
0:50 - Kim continues to talks about how they are constantly trying to find new ideas to run this campaign and get the cost per lead down.
1:00 - Kim talks about how they are InfusionSoft or Keap people, and they like using this service to help run their campaigns. And they tried another CRM but she will not mention their name. However, Facebook has been banning this service and shutting down their Ad account.
2:00 - Kim talks about how they do not run any Black Hat ads and they are totally legit. But when that started back up, their cost per lead stunk.
2:39 - Kim mentions that got back up and running by changing their wording around with a softer approach, which helped their cost per lead.
3:00 - Kim talks about trying something new, but still using their Red, Black, and White ad colors. Kim mentions that Kelly, tried WordSwag and recreate their ads and colors. They ran the ads, but they did not work, and the cost per lead did not change.
4:10 - Kim says this may not be the issue for you, doing recreate ads, but stick with what works for you. Also, Kim strongly suggests checking the numbers because it always tells the truth.
Resources Mentioned in this Episode
Next Episode
FSS Episode 502: “Images, Baby!"
In this episode, Kim Walsh Phillips talks about images! This is a great episode to learn about how to save on cost for leads. Kims shares about changing images out on ads every 2 days to save on cost per leads. Learn more at audiencemagicwebcast.com
0:20 - Kim talks about their battle to get leads into their weekly webcast. Kim shares that they are running a weekly webinar call “The Audience Magic System.” This is about quickly turning your audience into to a list of buyers.
0:46 - Kim continues to share that when they first started leads cost about 8 bucks a piece, and kept creeping up in cost to about 17 bucks. Then, they would change the images and cost would back down again, and over and over. Kim decided to change images every two days.
1:15 - Kim talk about how cost would go down dramatically with 2 day image changes! The webcast mentioned is at audiencemagicwebcast.com
1:40 - Kim continues to share that their cost per lead went from 13 dollars to 4.44 dollars.
2:00 - Kim suggests to bring lead cost down on Facebook, batch your images and use the same ad copy. This will cut ad cost by 1/3!
2:40 - Sign up for the Audience Magic Webcast here!
Resources Mentioned in this Episode
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