Episode 25. Events Disrupted: Optimizing the Virtual Experience & Looking to the Future
10/13/20 • 19 min
Today marks the first episode of Season 3! On today's episode we sit down with Steve Mapes, Senior Vice President of Strategy at Impact XM . Steve is a 30-year veteran of the event and trade show business. Steve leads the development of integrated exhibit and event communication strategies for clients that include award-winning Design, Business Theater, Biointeractivity, Interactive Learning and Virtual Events.
He presents at conferences on various topics and writes for diverse publications such as Design Management International.
Impact XM is global event and experiential marketing agency that specializes in immersive live and virtual experiences, engagements, brand activations, and temporary and permanent environments. The agency provides clients with a customized suite of services spanning program management, strategy, creative, production, fabrication, logistics and measurement.
Today, Steve discusses how COVID-19 has disrupted the events industry and has encouraged and excelerated rapid change. Steve walks us through the phases of events which takes a look from the "beginning of time" to this past February where we experienced "The Big Pivot" and now at looking to the future. This episode will expose how you can position your conference in the virtual space, stay current of industry trends and learn how to position your conference narrative to stay relevant.
Want more EXPOsed ConferencesTM Podcast?!
Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes. Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.
Support Future Episodes: Join EXPOsed ConferencesTM Podcast tribe of industry professionals and support future episodes! As a Patron of the podcast you have access to bonus episodes, resources and more that will help you take your events to the next level.
Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed ConferencesTM live at industry events.
Let's Connect! I would love to hear from you! Have an idea for a future show or want to be a guest on a future episode? Email me to schedule an exploratory call at [email protected]
This episode has been a production by EXPOsed ConferencesTM Podcast © February 2019 all rights reserved.
Support the show (http://patreon.com/exposedconferencespodcast)
Today marks the first episode of Season 3! On today's episode we sit down with Steve Mapes, Senior Vice President of Strategy at Impact XM . Steve is a 30-year veteran of the event and trade show business. Steve leads the development of integrated exhibit and event communication strategies for clients that include award-winning Design, Business Theater, Biointeractivity, Interactive Learning and Virtual Events.
He presents at conferences on various topics and writes for diverse publications such as Design Management International.
Impact XM is global event and experiential marketing agency that specializes in immersive live and virtual experiences, engagements, brand activations, and temporary and permanent environments. The agency provides clients with a customized suite of services spanning program management, strategy, creative, production, fabrication, logistics and measurement.
Today, Steve discusses how COVID-19 has disrupted the events industry and has encouraged and excelerated rapid change. Steve walks us through the phases of events which takes a look from the "beginning of time" to this past February where we experienced "The Big Pivot" and now at looking to the future. This episode will expose how you can position your conference in the virtual space, stay current of industry trends and learn how to position your conference narrative to stay relevant.
Want more EXPOsed ConferencesTM Podcast?!
Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes. Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.
Support Future Episodes: Join EXPOsed ConferencesTM Podcast tribe of industry professionals and support future episodes! As a Patron of the podcast you have access to bonus episodes, resources and more that will help you take your events to the next level.
Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed ConferencesTM live at industry events.
Let's Connect! I would love to hear from you! Have an idea for a future show or want to be a guest on a future episode? Email me to schedule an exploratory call at [email protected]
This episode has been a production by EXPOsed ConferencesTM Podcast © February 2019 all rights reserved.
Support the show (http://patreon.com/exposedconferencespodcast)
Previous Episode
Episode 24. Why Gamify?: The Benefits of Gamification in Virtual Events
On Today’s Episode I’m speaking with John Capano, Senior Vice President of Client Development of Impact XM. John brings two decades of experience as a strategy and marketing leader across several industries including automotive, technology, travel, and business services. With a wide range of expertise in B2B and B2C strategy, brand development, and experiential marketing, John’s brand experience includes multiple Fortune 100 global clients. John applies his expertise in strategy, digital, and client service — for both B2B and B2C programs — to Impact XM’s growing portfolio of tier 1 trade show, event and experiential marketing projects.
About Impact XM
Impact XM is global event and experiential marketing agency that specializes in immersive live and virtual experiences, engagements, brand activations, and temporary and permanent environments. The agency provides clients with a customized suite of services spanning program management, strategy, creative, production, fabrication, logistics and measurement.
Learn more about John Capano HERE
On Today's episode we expand on some previous discussion on the virtual event space and how to implement gamification into your event, the benefits of adding gamification and why it's such an easy way to create additional opportunities for connection and engagement not only during the event but how you can use it for touch points before and after your event as well.
Want more EXPOsed ConferencesTM Podcast?!
Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes. Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.
Support Future Episodes: Join EXPOsed ConferencesTM Podcast tribe of industry professionals and support future episodes! As a Patron of the podcast you have access to bonus episodes, resources and more that will help you take your events to the next level.
Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed ConferencesTM live at industry events.
Let's Connect! I would love to hear from you! Have an idea for a future show or want to be a guest on a future episode? Email me to schedule an exploratory call at [email protected]
This episode has been a production by EXPOsed ConferencesTM Podcast © February 2019 all rights reserved.
Next Episode
Episode 26. The Return of Live Events
On today's episode we sit down with Mo Husseini, Senior Vice President of Design with Freeman. Mo is well-steeped in print design, exhibition booth designs, and film and has a deep background in brand strategy, messaging narrative, creative ideation, experiential marketing, and a variety of digital and physical media. He helps clients launch products, services, and brands into the world through live and digital experiences.
On this episode of EXPOsed, Mo shares his sentiments on the impact that Covid-19 has had on the events industry, the opportunities that have been realized and what lies ahead in the future of LIVE.
Want more EXPOsed ConferencesTM Podcast?!
Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes. Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.
Support Future Episodes: Join EXPOsed ConferencesTM Podcast tribe of industry professionals and support future episodes! As a Patron of the podcast you have access to bonus episodes, resources and more that will help you take your events to the next level.
Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed ConferencesTM live at industry events.
Let's Connect! I would love to hear from you! Have an idea for a future show or want to be a guest on a future episode? Email me to schedule an exploratory call at [email protected]
This episode has been a production by EXPOsed ConferencesTM Podcast © February 2019 all rights reserved.
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/exposed-conferences-podcast-229133/episode-25-events-disrupted-optimizing-the-virtual-experience-and-look-25896775"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to episode 25. events disrupted: optimizing the virtual experience & looking to the future on goodpods" style="width: 225px" /> </a>
Copy