EXPOsed Conferences™ Podcast

Today marks the first episode of Season 3! On today's episode we sit down with Steve Mapes, Senior Vice President of Strategy at Impact XM . Steve is a 30-year veteran of the event and trade show business. Steve leads the development of integrated exhibit and event communication strategies for clients that include award-winning Design, Business Theater, Biointeractivity, Interactive Learning and Virtual Events.
He presents at conferences on various topics and writes for diverse publications such as Design Management International.
Impact XM is global event and experiential marketing agency that specializes in immersive live and virtual experiences, engagements, brand activations, and temporary and permanent environments. The agency provides clients with a customized suite of services spanning program management, strategy, creative, production, fabrication, logistics and measurement.

Today, Steve discusses how COVID-19 has disrupted the events industry and has encouraged and excelerated rapid change. Steve walks us through the phases of events which takes a look from the "beginning of time" to this past February where we experienced "The Big Pivot" and now at looking to the future. This episode will expose how you can position your conference in the virtual space, stay current of industry trends and learn how to position your conference narrative to stay relevant.

Want more EXPOsed ConferencesTM Podcast?!

Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes. Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.
Support Future Episodes: Join EXPOsed ConferencesTM Podcast tribe of industry professionals and support future episodes! As a Patron of the podcast you have access to bonus episodes, resources and more that will help you take your events to the next level.
Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed ConferencesTM live at industry events.
Let's Connect! I would love to hear from you! Have an idea for a future show or want to be a guest on a future episode? Email me to schedule an exploratory call at [email protected]
This episode has been a production by EXPOsed ConferencesTM Podcast © February 2019 all rights reserved.

Support the show (http://patreon.com/exposedconferencespodcast)

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On Today’s Episode I’m speaking with John Capano, Senior Vice President of Client Development of Impact XM. John brings two decades of experience as a strategy and marketing leader across several industries including automotive, technology, travel, and business services. With a wide range of expertise in B2B and B2C strategy, brand development, and experiential marketing, John’s brand experience includes multiple Fortune 100 global clients. John applies his expertise in strategy, digital, and client service — for both B2B and B2C programs — to Impact XM’s growing portfolio of tier 1 trade show, event and experiential marketing projects.

About Impact XM

Impact XM is global event and experiential marketing agency that specializes in immersive live and virtual experiences, engagements, brand activations, and temporary and permanent environments. The agency provides clients with a customized suite of services spanning program management, strategy, creative, production, fabrication, logistics and measurement.

Learn more about John Capano HERE
On Today's episode we expand on some previous discussion on the virtual event space and how to implement gamification into your event, the benefits of adding gamification and why it's such an easy way to create additional opportunities for connection and engagement not only during the event but how you can use it for touch points before and after your event as well.

Want more EXPOsed ConferencesTM Podcast?!

Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes. Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.
Support Future Episodes: Join EXPOsed ConferencesTM Podcast tribe of industry professionals and support future episodes! As a Patron of the podcast you have access to bonus episodes, resources and more that will help you take your events to the next level.
Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed ConferencesTM live at industry events.
Let's Connect! I would love to hear from you! Have an idea for a future show or want to be a guest on a future episode? Email me to schedule an exploratory call at [email protected]
This episode has been a production by EXPOsed ConferencesTM Podcast © February 2019 all rights reserved.

Support the show

On Today’s Episode I’m speaking with Jess Ekstrom the founder and CEO of Headbands of Hope, a company that donates headbands to kids with cancer with every headband sold. Headbands of Hope has been featured on the TODAY Show, Good Morning America, QVC, The View and worn by celebrities like Kelsea Ballerini and Khloe Kardashian. More importantly, Headbands of Hope has donated over 600k headbands, reaching every single children's hospital in America and 22 countries.

Jess is also the bestselling author of Chasing the Bright Side and creator of Mic Drop Workshop, an online course and community for women to become paid keynote speakers.
And during COVID-19 her company Headbands of Hope stopped production of headbands for several weeks and just made masks. They shifted their model that for every headband sold on their site they donated a mask. So far they have donated over 50,000 masks to U.S. accute hospitals! Jess is an inspiration and she continues to give back again and again.

CLICK HERE TO SUPPORT HEADBANDS OF HOPE! FOR EVERY ITEM SOLD, A HEADBAND WILL BE DONATED TO A CHILD WITH AN ILLNESS. OVER 500K + COUNTING HEADBANDS DONATED!

On this episode we will expose...
- "Meet people where they are"... How Jess was able to restructure her event schedule and price structure as well as her entire business model too! (I love this approach!)
-Priming the Pump for next year
-How to create unique mutual exchanges with speakers who are looking to share content
-Re-envisioning your business and event strategies to create NEW solutions that you haven't tried before
-Repurposing your cancelled or postponed or cancelled conference materials
-How we can use this time to reflect and take a positive approach to some of the issues we are running into with our events
-In what ways can you take a little time out of your day and give back to the industry, your relationships and communities during this time
Want more EXPOsed ConferencesTM Podcast?!

Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes. Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.
Support Future Episodes: Join EXPOsed ConferencesTM Podcast tribe of industry professionals and support future episodes! As a Patron of the podcast you have access to bonus episodes, resources and more that will help you take your events to the next level.
Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed ConferencesTM live at industry events.
Let's Connect! I would love to hear from you! Have an idea for a future show or want to be a guest on a future episode? Email me to schedule an exploratory call at [email protected]
This episode has been a production by EXPOsed ConferencesTM Podcast © February 2019 all rights reserved.

Support the show

On Today’s Episode I’m speaking with Dana Freker Doody, Vice President, Communications and Public Relations for The Expo Group, which works with organizations to help grow revenues and advance causes through the design and execution of compelling, memorable experiences. Dana excels at strategic thinking, communications programming and bringing communities of people together to achieve their objectives. A 19-year employee of The Expo Group, Dana started her career in newspapers and still subscribes. She holds bachelor of arts degrees in journalism and in history from Southern Methodist University plus a fancy certificate in improv from the Dallas Comedy House.
Hybrid events have been around for a little more than 10 years but more recently have become a popular topic of discussion. Hybrid Events expand our events and help us think differently about the way we run our events! Tune in for some great tips for building your hybrid event!

You can learn more about The Expo Group HERE
Webinar: Engagement Strategies for Virtual & Hybrid Events
Best Practices for Virtual & Hybrid Events, The Expo Group

On this episode we will expose...
-Key considerations for implementing your hybrid event
-Successful strategies for coaching your event team to simulatenously engage both your LIVE and VIRTUAL audiences
-How you can use technology to create "Spin Ups" to further relationship building within your communities
-How you can drive growth and revenue with your hybrid events
-Top risks for hosting a hybrid event and how to avoid them
-The best platforms for this type of event offering and the questions should you be asking them before signing with them!
-How technology and data provide value to your organization, members and participants as well as and create further opportunities for sponsorship
-What to expect to see develop within hybrid events over the next few months/year
-Fun and unique ways to create unique experiences and engagement for your audience
Want more EXPOsed ConferencesTM Podcast?!

Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes. Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.
Support Future Episodes: Join EXPOsed ConferencesTM Podcast tribe of industry professionals and support future episodes! As a Patron of the podcast you have access to bonus episodes, resources and more that will help you take your events to the next level.
Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed ConferencesTM live at industry events.
Let's Connect! I would love to hear from you! Have an idea for a future show or want to be a guest on a future episode? Email me to schedule an exploratory call at [email protected]
This episode has been a production by EXPOsed ConferencesTM Podcast © February 2019 all rights reserved.

Support the show

On Today’s Episode I’m speaking with Alyson Shane the CEO and co-founder of HeyAlfa, a tool that generates complete social media marketing campaigns for events, and owns Starling Social Inc. a digital marketing agency specializing in content strategy.
A passionate communicator, Alyson serves as the Communications Director for TEDxWinnipeg and gives dozens of talks and workshops focused on marketing strategy each year.
Want to learn more about how Alyson Shane and how HeyAlfa can help you automate your event content so you can save time and focus more on the planning of your events? Learn more about HeyAlfa your event promotion sidekick HERE
When it comes to events, organizers are already handling a multitude of tasks and adding on top of that is creating compelling and strategic marketing campaigns to target and promote our events. On today's episode of EXPOsed Conferences Podcast we sit down with Alyson to discuss how we can take back our time and be strategic about the way we are writing, scheduling and promoting our event content.

On this episode we will expose
-How having a social media presence benefits your event and your event community
-Which social media channels have more impact
-Creating more direct messaging for your target audience with attendee personas
-Building momentum through your marketing campaign to keep your attendees engaged
-Content Rules that will help cross promote and to highlight other individuals involved within your event
-What metrics should we be paying attention when it comes to ROI
-Taking your time back and be strategic about your posts with event automation
-Best practices for developing a successful social media campaign
-Why customizing content by network is a MUST
-Chat Bots! Being authentic with the approach to automation
-And so much more!Want more EXPOsed ConferencesTM Podcast?!

Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes. Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.
Support Future Episodes: Join EXPOsed ConferencesTM Podcast tribe of industry professionals and support future episodes! As a Patron of the podcast you have access to bonus episodes, resources and more that will help you take your events to the next level.
Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed ConferencesTM live at industry events.
Let's Connect! I would love to hear from you! Have an idea for a future show or want to be a guest on a future episode? Email me to schedule an exploratory call at [email protected]
This episode has been a production by EXPOsed ConferencesTM Podcast © February 2019 all rights reserved.

Support the show