Episode 24. Why Gamify?: The Benefits of Gamification in Virtual Events
07/14/20 • 18 min
On Today’s Episode I’m speaking with John Capano, Senior Vice President of Client Development of Impact XM. John brings two decades of experience as a strategy and marketing leader across several industries including automotive, technology, travel, and business services. With a wide range of expertise in B2B and B2C strategy, brand development, and experiential marketing, John’s brand experience includes multiple Fortune 100 global clients. John applies his expertise in strategy, digital, and client service — for both B2B and B2C programs — to Impact XM’s growing portfolio of tier 1 trade show, event and experiential marketing projects.
About Impact XM
Impact XM is global event and experiential marketing agency that specializes in immersive live and virtual experiences, engagements, brand activations, and temporary and permanent environments. The agency provides clients with a customized suite of services spanning program management, strategy, creative, production, fabrication, logistics and measurement.
Learn more about John Capano HERE
On Today's episode we expand on some previous discussion on the virtual event space and how to implement gamification into your event, the benefits of adding gamification and why it's such an easy way to create additional opportunities for connection and engagement not only during the event but how you can use it for touch points before and after your event as well.
Want more EXPOsed ConferencesTM Podcast?!
Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes. Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.
Support Future Episodes: Join EXPOsed ConferencesTM Podcast tribe of industry professionals and support future episodes! As a Patron of the podcast you have access to bonus episodes, resources and more that will help you take your events to the next level.
Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed ConferencesTM live at industry events.
Let's Connect! I would love to hear from you! Have an idea for a future show or want to be a guest on a future episode? Email me to schedule an exploratory call at [email protected]
This episode has been a production by EXPOsed ConferencesTM Podcast © February 2019 all rights reserved.
On Today’s Episode I’m speaking with John Capano, Senior Vice President of Client Development of Impact XM. John brings two decades of experience as a strategy and marketing leader across several industries including automotive, technology, travel, and business services. With a wide range of expertise in B2B and B2C strategy, brand development, and experiential marketing, John’s brand experience includes multiple Fortune 100 global clients. John applies his expertise in strategy, digital, and client service — for both B2B and B2C programs — to Impact XM’s growing portfolio of tier 1 trade show, event and experiential marketing projects.
About Impact XM
Impact XM is global event and experiential marketing agency that specializes in immersive live and virtual experiences, engagements, brand activations, and temporary and permanent environments. The agency provides clients with a customized suite of services spanning program management, strategy, creative, production, fabrication, logistics and measurement.
Learn more about John Capano HERE
On Today's episode we expand on some previous discussion on the virtual event space and how to implement gamification into your event, the benefits of adding gamification and why it's such an easy way to create additional opportunities for connection and engagement not only during the event but how you can use it for touch points before and after your event as well.
Want more EXPOsed ConferencesTM Podcast?!
Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes. Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.
Support Future Episodes: Join EXPOsed ConferencesTM Podcast tribe of industry professionals and support future episodes! As a Patron of the podcast you have access to bonus episodes, resources and more that will help you take your events to the next level.
Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed ConferencesTM live at industry events.
Let's Connect! I would love to hear from you! Have an idea for a future show or want to be a guest on a future episode? Email me to schedule an exploratory call at [email protected]
This episode has been a production by EXPOsed ConferencesTM Podcast © February 2019 all rights reserved.
Previous Episode
Episode 23. Tackling Social Media for Events
On Today’s Episode I’m speaking with Alyson Shane the CEO and co-founder of HeyAlfa, a tool that generates complete social media marketing campaigns for events, and owns Starling Social Inc. a digital marketing agency specializing in content strategy.
A passionate communicator, Alyson serves as the Communications Director for TEDxWinnipeg and gives dozens of talks and workshops focused on marketing strategy each year.
Want to learn more about how Alyson Shane and how HeyAlfa can help you automate your event content so you can save time and focus more on the planning of your events? Learn more about HeyAlfa your event promotion sidekick HERE
When it comes to events, organizers are already handling a multitude of tasks and adding on top of that is creating compelling and strategic marketing campaigns to target and promote our events. On today's episode of EXPOsed Conferences Podcast we sit down with Alyson to discuss how we can take back our time and be strategic about the way we are writing, scheduling and promoting our event content.
On this episode we will expose
-How having a social media presence benefits your event and your event community
-Which social media channels have more impact
-Creating more direct messaging for your target audience with attendee personas
-Building momentum through your marketing campaign to keep your attendees engaged
-Content Rules that will help cross promote and to highlight other individuals involved within your event
-What metrics should we be paying attention when it comes to ROI
-Taking your time back and be strategic about your posts with event automation
-Best practices for developing a successful social media campaign
-Why customizing content by network is a MUST
-Chat Bots! Being authentic with the approach to automation
-And so much more!Want more EXPOsed ConferencesTM Podcast?!
Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes. Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.
Support Future Episodes: Join EXPOsed ConferencesTM Podcast tribe of industry professionals and support future episodes! As a Patron of the podcast you have access to bonus episodes, resources and more that will help you take your events to the next level.
Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed ConferencesTM live at industry events.
Let's Connect! I would love to hear from you! Have an idea for a future show or want to be a guest on a future episode? Email me to schedule an exploratory call at [email protected]
This episode has been a production by EXPOsed ConferencesTM Podcast © February 2019 all rights reserved.
Next Episode
Episode 25. Events Disrupted: Optimizing the Virtual Experience & Looking to the Future
Today marks the first episode of Season 3! On today's episode we sit down with Steve Mapes, Senior Vice President of Strategy at Impact XM . Steve is a 30-year veteran of the event and trade show business. Steve leads the development of integrated exhibit and event communication strategies for clients that include award-winning Design, Business Theater, Biointeractivity, Interactive Learning and Virtual Events.
He presents at conferences on various topics and writes for diverse publications such as Design Management International.
Impact XM is global event and experiential marketing agency that specializes in immersive live and virtual experiences, engagements, brand activations, and temporary and permanent environments. The agency provides clients with a customized suite of services spanning program management, strategy, creative, production, fabrication, logistics and measurement.
Today, Steve discusses how COVID-19 has disrupted the events industry and has encouraged and excelerated rapid change. Steve walks us through the phases of events which takes a look from the "beginning of time" to this past February where we experienced "The Big Pivot" and now at looking to the future. This episode will expose how you can position your conference in the virtual space, stay current of industry trends and learn how to position your conference narrative to stay relevant.
Want more EXPOsed ConferencesTM Podcast?!
Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes. Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.
Support Future Episodes: Join EXPOsed ConferencesTM Podcast tribe of industry professionals and support future episodes! As a Patron of the podcast you have access to bonus episodes, resources and more that will help you take your events to the next level.
Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed ConferencesTM live at industry events.
Let's Connect! I would love to hear from you! Have an idea for a future show or want to be a guest on a future episode? Email me to schedule an exploratory call at [email protected]
This episode has been a production by EXPOsed ConferencesTM Podcast © February 2019 all rights reserved.
Support the show (http://patreon.com/exposedconferencespodcast)
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